At a Glance
- Tasks: Drive organic growth by optimising Popsa's visibility across search platforms and AI.
- Company: Join Popsa, a fast-growing tech company transforming memories into tangible keepsakes.
- Benefits: Exciting career opportunities, competitive salary, and a chance to work with cutting-edge AI technology.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Be part of a mission to help people cherish their memories in innovative ways.
- Qualifications: Hands-on SEO experience and familiarity with AI tools required.
The predicted salary is between 63000 - 77000 £ per year.
Popsa is a global memory curation platform that uses AI and on-device intelligence to turn noisy photo libraries into curated stories and physical keepsakes. Your role will be to make Popsa the answer people find when they go looking for a way to turn their camera roll into something real, whichever platform they use from traditional search to AI. Reporting to the Head of Organic Growth you will help drive our next phase of growth across the web, ensuring our platform is the first choice for millions reconnecting with their memories. That means knowing our market and our competitors, finding the gaps in our strategy, and understanding how to close them. You will have autonomy and freedom across SEO/AEO/GEO to choose the right approach for the right problem. Your biggest responsibility will be identifying our top growth opportunities, and working closely with a cross functional team of engineers, writers, and PR specialists to deliver a plan that meets our ambitions for the web.
Right now is one of the most exciting moments to join Popsa. Deloitte named us one of the UK’s fastest-growing technology companies, and the Financial Times recognised Popsa among the Top 5 fastest-growing software companies in Europe. We’re backed by world-class investors, and the world is noticing. Our iOS and Android apps are available in 12 languages, trusted by more than 10 million people who have created over 5 million photobooks shipped to 50+ countries. With more than 350,000 five-star reviews, we’re one of the highest-rated consumer apps anywhere. But the real story isn’t the numbers and it’s the memories behind them. We’re living in a time where we capture more photos than ever before. Billions of moments sitting unseen in camera rolls and clouds, mixed with screenshots, receipts, or where we parked the car. We are great at documenting life… but not so great at preserving the meaning in it. Popsa is changing that. Since launching in 2016, we’ve built an award-winning platform that removes every barrier to transforming your favourite memories into something beautifully tangible. No design skills. No time-sink. Just the joy of holding real stories in your hands. A celebration of the people and moments that make life worth living. This is only the beginning.
Today, we’re best known for photobooks, but our ambition goes far beyond printing. Popsa is creating a new generation of personalised experiences that combine advanced AI, thoughtful design and behavioural science. Our goal? To help people emotionally process, reflect and connect with the meaningful events and relationships in their lives. To ensure memories don’t fade, but flourish. From smarter storytelling tools to products that support wellbeing and strengthen bonds across the world, we’re reimagining how humanity remembers.
We’re deliberate about what is processed on-device, what is uploaded, and how customer content is protected, so people can trust us with their most personal memories.
Key responsibilities
- Own how Popsa appears in organic search, across both traditional and AI, and help set the strategy for improving it.
- Conduct keyword, audience, trends, and search-intent research across LLMs, search engines and other discovery platforms (e.g. Pinterest, YouTube, Reddit).
- Run competitor content gap analysis and turn findings into actionable recommendations for editorial and creative.
- Use AI tools to automate repeat processes, undertake data analysis and build your own marketing/SEO agents.
- Write detailed editorial content briefs specifying user intent, target queries, structure, and internal linking strategies.
- Audit and optimise existing content and category pages, looking at our copy, headings, page structure, and internal links.
- Monitor organic search and AI visibility performance across priority pages, feeding insights into future planning and performance reporting.
- Collaborate with digital PR and localisation teams to ensure alignment on link-building, mentions, and translated market priorities.
- Present clear, non-technical SEO recommendations to cross-functional stakeholders in product and marketing.
Skills & experience
- Hands-on SEO experience, in house or agency, with the fundamentals well understood and practiced.
- Experience using AI tools like chatgpt or claude to work alongside you, building workflows and automating tasks.
- Practical keyword research, competitor analysis and content gap analysis experience, using tools like Ahrefs, Semrush or similar.
- Confident analysing performance (Google Analytics, Google Search Console etc) and comfortable enough in spreadsheets to segment data and reach your own conclusions.
- Evidence you can brief and work with writers, and that you understand the difference between content that ranks and content that reads well.
- Real curiosity about AI search, with evidence you have tested things yourself rather than only read about them.
Nice to have…
- Useful but not required: Experience with ecommerce or direct-to-consumer experience & international SEO.
Personal attributes
- Commercial instinct. You should be able to explain why a piece of work matters in terms of customers and revenue, not only rankings.
- Clear, persuasive communication, particularly with people who do not work in search.
Marketing & Growth Senior SEO Executive / Associate - Growth & AI Soho, London employer: Popsa Group
Popsa is an exceptional employer, offering a vibrant work culture in the heart of Soho, London, where creativity and innovation thrive. With a strong focus on employee growth, team members are encouraged to take ownership of their projects and collaborate across functions, ensuring that every voice is heard. As one of the UK's fastest-growing technology companies, Popsa provides unique opportunities to work with cutting-edge AI tools and contribute to meaningful projects that help people cherish their memories.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Growth Senior SEO Executive / Associate - Growth & AI Soho, London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Popsa Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Popsa Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Popsa Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Popsa Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Growth Senior SEO Executive / Associate - Growth & AI Soho, London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Popsa Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Popsa Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Popsa Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Popsa Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Popsa Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Popsa Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
