At a Glance
- Tasks: Lead digital marketing strategies across multiple brands, focusing on SEO, PPC, and content management.
- Company: Join MS-Group Ltd, a dynamic company with a rich history and diverse brand portfolio.
- Benefits: Enjoy 28 days annual leave, flexible hours, and access to exclusive perks.
- Other info: Work in a creative environment with opportunities for professional development and career advancement.
- Why this job: Be at the forefront of digital marketing innovation and make a real impact on brand growth.
- Qualifications: Proven experience in digital marketing, strong SEO knowledge, and excellent organisational skills.
The predicted salary is between 60750 - 74250 £ per year.
MS-Group Ltd is a limited company with a collection of brand identity and stonemasonry trading divisions, operating from a manufacturing facility in Cardiff with retail trading outlets throughout South Wales, Herefordshire and the West Country.
These trading divisions include Mossfords – Wales’ oldest memorial masons, established in 1821, Morgans Consult – brand implementation specialists, a vehicle graphics division Pop In Graphics, a contract stonemasonry division, Stone Studio, and Dipec Plastics, alongside a growing number of digital-first brands across the group.
- Own and manage digital marketing – SEO, PPC, content and website performance – across all MS-Group trading brands, treating each as a distinct business with its own strategy and goals
- Plan and manage a flexible weekly schedule across the group’s brands, prioritising time according to business need rather than a fixed rota
- Prioritise brands with the greatest growth potential while keeping established, organically strong brands well with efficient, lighter-touch attention
- Support the launch of new businesses or the pivoting of existing ones online, applying strong knowledge of site architecture to get new sites live and performing effectively
- Review new technologies and keep the company at the forefront of developments in digital marketing, with particular attention to AI and how it is changing search and content discovery
- SEO
- Manage the end-to-end SEO strategy – on-site and off-site, technical and content – across all group websites
- Write and oversee SEO content, including articles and landing pages, and advise on site architecture for new and existing sites
- Closely monitor all company domain names, search rankings and technical SEO health, and carry out ongoing SEO maintenance and technical planning
- Devise strategies to drive relevant traffic to company websites and track conversion rates, making improvements to the website as a result
- Paid media (PPC)
- Plan, manage and optimise PPC campaigns across every group business via Google Ads, controlling a total annual budget and per month for brand spend
- Monitor spend closely across many concurrent campaigns to prevent budget leakage, given how easily spend can be lost when split across so many businesses
- Report regularly on PPC and SEO performance using Google Analytics and Excel, using this data to inform and adjust strategy
- Website and content management
- Manage content across all company websites, ensuring it is accurate, current and on-brand
- Troubleshoot issues with websites as and when they arise, across the group’s various Word Press backends
- Improve the usability, design, content and conversion of all company websites
- Develop email marketing campaigns for group brands
- Build and maintain the social media presence of the company, creating and publishing engaging content across all social media platforms
- Implement and maintain high-quality, accurate product listings across e-commerce platforms, including e Bay and Amazon, where required
- Security, budget and continuity
- Have responsibility for planning and budgetary control of all digital marketing spend across the group
- Continually review and monitor the security of company websites and other digital assets, implementing and managing anti-hacking and other security software as required
- Be responsible for implementing the backup and disaster recovery strategy for all company websites
- Source, engage and manage specialist freelancers for coding projects that fall outside the company’s in-house expertise
- Maintain clear, up-to-date documentation of key logins, accounts and processes (e. g. Google Ads, Word Press) to support business continuity
Your skills and experience
- Significant, proven experience in a similar digital marketing role, ideally managing multiple brands, sites or clients concurrently
- Strong technical and content SEO knowledge, both on-site and off-site
- Confident writing SEO-optimised articles and landing pages
- A solid understanding of website architecture, and how to build and launch new businesses online
- Proven experience managing sizeable PPC budgets via Google Ads across multiple, concurrent campaigns
- Proficient with Google Analytics, Google Ads and Excel for performance reporting
- Highly organised, with the ability to juggle multiple brands with different needs and shifting priorities
- Forward-thinking about AI and emerging digital tools, with a genuine interest in how the search landscape is evolving
- A creative thinker with a ‘can do’ attitude, able to work independently as well as part of the group’s wider support team
Benefits
- Annual leave entitlement of 28 days per annum, including bank holidays, increasing with length of service
- 40 hours per week, Mon-Fri working Flexitime
- Enrolment into the company pension scheme
- Enhanced Sick Pay
- Access to our benefits platform, including discounted gym memberships, cinema tickets and other perks
- Digital Marketing, SEO, AI, Website Content
- #J-18808-Ljbffr
Digital Marketing Manager in Cardiff employer: PopIn Graphics
MS-Group Ltd is an exceptional employer, offering a dynamic work environment in Cardiff that fosters creativity and innovation in digital marketing. With a strong focus on employee growth, the company provides ample opportunities for professional development, flexible working hours, and a comprehensive benefits package, including enhanced sick pay and access to various discounts. Join a team that values your contributions and encourages you to stay at the forefront of digital marketing trends while managing diverse brands across multiple platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PopIn Graphics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PopIn Graphics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PopIn Graphics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PopIn Graphics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PopIn Graphics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PopIn Graphics:Show us that you’ve done your homework! In your application, briefly mention what you admire about PopIn Graphics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PopIn Graphics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PopIn Graphics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PopIn Graphics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
