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- Tasks: Join our team as a Marketing Executive, supporting brand campaigns and local restaurant marketing.
- Company: Popeyes is a vibrant food culture brand that values inclusivity and respect.
- Benefits: Enjoy competitive salary, bonuses, private healthcare, 25 days holiday, and free chicken!
- Why this job: Be part of exciting campaigns and new store openings while working in a fun, inclusive environment.
- Qualifications: Minimum 1 year marketing experience; social media savvy; hospitality experience preferred.
- Other info: We celebrate individuality and assess applications based on skills and potential.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for a dynamic and driven Marketing Executive to join our marketing team. You\’ll play a pivotal role in supporting brand marketing, social media and PR, local restaurant campaigns, and exciting new store openings. If you’ve got a creative mind, a can-do attitude, and a passion for food culture, we’d love to hear from you!
What you’ll be doing as a Marketing Executive?
Brand Marketing Campaigns
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Support Brand Manager and Head of Brand with marketing campaigns – including but not limited to new product launches, partnerships, photo shoots and media campaigns.
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Support day-to-day content creation and management across social media platforms
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Collaborate with PR agencies on press releases and media outreach
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Monitor campaign performance and assist in reporting insights and key metrics
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Work with cross-functional teams including operations, people, design, and digital to ensure brand consistency
New Openings & Local Restaurant Marketing
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Support local restaurant marketing manager with local marketing initiatives to drive traffic and engagement at specific restaurant locations
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Research opportunities in local communities for partnerships, promotions or experiential activations
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Work with suite of agencies to delivery local campaigns, supporting with imagery, product and restaurant liaison.
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Coordinate marketing activities around new store openings, including launch events and promotions
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Attend new restaurant opening days to support with queue management, handing out merchandise and capturing content
Technical requirements we’re looking for:
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Minimum 1 year experience in a marketing role
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Proficiency in social media platforms and basic analytics tools
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Ideally, experience within the hospitality, restaurant or food & drink industry
Our benefits:
- A competitive salary & 10% bonus opportunity
- Private healthcare
- Life Assurance
- Career progression opportunities
- 25 days holidays (pro rata)
- Birthday day off
- Benefits platforms, with cycle to work and gym discounts
- Enhanced parental leave
- Free chicken!
At Popeyes everyone counts, it’s one of our values and something that sits at the core of who we are. We believe inclusivity and respect are at the heart of all we do and we strive to create a place where everyone can be their true self. This is why we assess each application on the aptitude to do the job and nothing else.
Marketing Executive employer: Popeyes Louisiana Kitchen
Contact Detail:
Popeyes Louisiana Kitchen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in food culture and marketing strategies. This will not only help you during interviews but also show your genuine passion for the industry, which is something we value highly at StudySmarter.
✨Tip Number 2
Engage with our brand on social media. Comment on posts, share your thoughts, and showcase your creativity. This can help you stand out and demonstrate your enthusiasm for the role and our company culture.
✨Tip Number 3
Network with professionals in the hospitality and marketing sectors. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals to help you land the job.
✨Tip Number 4
Prepare to discuss specific examples of past marketing campaigns you've worked on. Be ready to explain your role, the challenges faced, and the results achieved, as this will demonstrate your hands-on experience and problem-solving skills.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in brand campaigns and social media management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for food culture and your creative mindset. Mention specific examples of past marketing campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Your Social Media Skills: Since the role involves managing social media content, include links to your professional social media profiles or any relevant projects. Highlight your proficiency with analytics tools and how you've used them to measure campaign success.
Demonstrate Team Collaboration: In your application, emphasise your ability to work with cross-functional teams. Provide examples of how you've collaborated with different departments or agencies to achieve marketing goals, as this is crucial for the role.
How to prepare for a job interview at Popeyes Louisiana Kitchen
✨Show Your Passion for Food Culture
Make sure to express your enthusiasm for food culture during the interview. Share any personal experiences or projects that highlight your love for food and how it influences your marketing strategies.
✨Demonstrate Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that required creative thinking. Discuss how you approached challenges and what innovative solutions you implemented.
✨Familiarise Yourself with Social Media Trends
Since the role involves managing social media content, be ready to discuss current trends and successful campaigns in the industry. Show that you understand how to engage audiences effectively across different platforms.
✨Highlight Your Collaborative Skills
The job requires working with various teams and agencies. Be prepared to share examples of how you've successfully collaborated with others in previous roles, focusing on communication and teamwork.
