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- Tasks: Join our team as a Marketing Executive, supporting brand campaigns and local restaurant marketing.
- Company: Popeyes is a vibrant food culture brand that values inclusivity and respect.
- Benefits: Enjoy competitive salary, bonuses, private healthcare, 25 days holiday, and free chicken!
- Why this job: Be part of exciting campaigns and new store openings while working in a fun, inclusive environment.
- Qualifications: Minimum 1 year marketing experience; social media savvy; hospitality experience preferred.
- Other info: We celebrate individuality and assess applications based on skills and potential.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for a Marketing Executive to join our growing Brand team at Popeyes UK At Popeyes UK, we’re in the middle of something big. With rapid growth, bold ambitions and a brand people genuinely love, this role plays a key part in bringing Popeyes to life through standout campaigns, iconic product launches and always-on marketing that connects with our customers every day. This is a hands-on role for someone early in their marketing career who wants broad exposure across brand, campaigns, social, influencers, CRM and new product launches. You’ll work closely with the Brand team and agency partners to deliver culturally relevant, commercially effective marketing. What You’ll Do Support insight tracking, brand performance and competitor research Help brief, refine and deliver campaigns across owned, earned and paid channels Support new product and menu launches, ensuring accuracy across all customer touchpoints Support marketing communications including social, influencers and email Support press office activity, organic social planning and influencer campaigns Support BAU paid social, digital activity and CRM planning Champion customer-facing product information across all platforms Lead on defined campaigns from briefing through to delivery and performance tracking Support key initiatives including Drive Thru, Gift Cards, food launches and cultural campaigns Coordinate with tech teams to ensure timely and accurate launches Support budget tracking, internal presentations and reporting What You’ll Bring Minimum 2 years’ experience in a similar marketing role Passion for the hospitality or food industry Degree or professional qualification in marketing, or equivalent experience Experience with CRM and CMS platforms Strong communication and relationship-building skills Comfortable working at pace and managing deadlines Good understanding of social and digital marketing Confident using Excel, PowerPoint and similar tools Willingness to travel across the UK Our Benefits Working on new Popeyes UK restaurant openings across the country Being part of a people-focused, fast-growing business Competitive salary and bonus scheme Free chicken Flexible working Career progression opportunities At Popeyes, everyone counts. Inclusivity and respect sit at the heart of who we are, and we strive to create a place where everyone can be their true self. That’s why we assess each application on the aptitude to do the job – and nothing else.
Marketing Executive employer: Popeyes Louisiana Kitchen
Contact Detail:
Popeyes Louisiana Kitchen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in food culture and marketing strategies. This will not only help you during interviews but also show your genuine passion for the industry, which is something we value highly at StudySmarter.
✨Tip Number 2
Engage with our brand on social media. Comment on posts, share your thoughts, and showcase your creativity. This can help you stand out and demonstrate your enthusiasm for the role and our company culture.
✨Tip Number 3
Network with professionals in the hospitality and marketing sectors. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals to help you land the job.
✨Tip Number 4
Prepare to discuss specific examples of past marketing campaigns you've worked on. Be ready to explain your role, the challenges faced, and the results achieved, as this will demonstrate your hands-on experience and problem-solving skills.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in brand campaigns and social media management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for food culture and your creative mindset. Mention specific examples of past marketing campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Your Social Media Skills: Since the role involves managing social media content, include links to your professional social media profiles or any relevant projects. Highlight your proficiency with analytics tools and how you've used them to measure campaign success.
Demonstrate Team Collaboration: In your application, emphasise your ability to work with cross-functional teams. Provide examples of how you've collaborated with different departments or agencies to achieve marketing goals, as this is crucial for the role.
How to prepare for a job interview at Popeyes Louisiana Kitchen
✨Show Your Passion for Food Culture
Make sure to express your enthusiasm for food culture during the interview. Share any personal experiences or projects that highlight your love for food and how it influences your marketing strategies.
✨Demonstrate Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that required creative thinking. Discuss how you approached challenges and what innovative solutions you implemented.
✨Familiarise Yourself with Social Media Trends
Since the role involves managing social media content, be ready to discuss current trends and successful campaigns in the industry. Show that you understand how to engage audiences effectively across different platforms.
✨Highlight Your Collaborative Skills
The job requires working with various teams and agencies. Be prepared to share examples of how you've successfully collaborated with others in previous roles, focusing on communication and teamwork.
