At a Glance
- Tasks: Lead exciting marketing strategies for new restaurant openings and local campaigns.
- Company: Join a fast-growing QSR brand with a focus on inclusivity and respect.
- Benefits: Competitive salary, £5k car allowance, bonuses, private healthcare, and 33 days annual leave.
- Other info: Great career progression opportunities and a vibrant team culture.
- Why this job: Make a real impact in a dynamic environment while enjoying free chicken!
- Qualifications: Extensive marketing experience, strong project management skills, and excellent communication.
The predicted salary is between 50000 - 60000 £ per year.
We’re hiring a senior marketing manager to lead on new restaurant openings and regional/local marketing. You’ll play a pivotal role in delivering the vision of becoming the most-loved QSR brand in the UK & Ireland as we expand at pace, opening up to 50 restaurants a year. You’ll lead end-to-end marketing strategies for new openings, develop insight-driven regional plans that balance nationwide impact with local relevance, and develop and maintain local marketing toolkits and systems, bringing campaigns and launches to life across OOH, PR, digital, social, events and partnerships. You’ll manage a Marketing Executive and agencies, while working closely with cross-functional teams within marketing, across the business and beyond. National travel is essential for this role. You’ll be out in restaurants around the country every week and attend new openings.
What you’ll do here
- Planning, execution & analysis: Lead, develop and execute multi-channel marketing plans which drive hype and footfall for new restaurant openings – across OOH, PR, digital, social media, print, events, community engagement and press days. Considering market needs, data and opportunity, evaluate when to activate regional campaigns and hyper-local activity to drive sales – develop and execute plans accordingly. Identify and activate against local moments which enable the brand to drive awareness and brand love. Lead the launch of our new Local Marketing Toolkit to support restaurants with local marketing opportunities, then maintain and develop the toolkits and systems as required.
- Cross-functional collaboration: Collaborate with and update internal and external teams and stakeholders, including our Leadership Team. Bring a local lens to national activity, suggesting how we can amplify for maximum impact. Be the voice of restaurant operations within the Marketing team, sharing helpful information and insights wherever relevant. Lead, manage and develop the Marketing Executive.
What you’ll have done
- Extensive experience in marketing, ideally with proven experience in a role focused on local marketing and/or new openings, within multi-site businesses.
- Strong project management, budgeting, and cross-team coordination skills.
- Experience managing agencies.
- Ability to analyse performance and optimise campaigns.
- Excellent communication with internal and external stakeholders.
Benefits
- Competitive salary and bonus scheme.
- £5,000 cash car allowance and Tusker salary sacrifice company car scheme.
- Benefits platform, including gym discounts and cycle to work.
- Career progression opportunities.
- Private healthcare.
- Life assurance.
- 33 days annual leave.
- Birthday day off.
- Free chicken!
At Popeyes everyone counts, it’s one of our values and something that sits at the core of who we are. We believe inclusivity and respect are at the heart of all we do and we strive to create a place where everyone can be their true self. This is why we assess each application on the aptitude to do the job and nothing else.
Senior Marketing Manager in London employer: Popeyes Louisiana Kitchen
Popeyes is an exceptional employer, offering a vibrant work culture that prioritises inclusivity and respect, making it a fantastic place for individuals to thrive. As a Senior Marketing Manager, you will enjoy competitive benefits including a generous salary, car allowance, private healthcare, and ample career progression opportunities while playing a key role in shaping the brand's presence across the UK & Ireland. With a focus on local marketing and new restaurant openings, you'll be empowered to bring innovative campaigns to life, all while being part of a dynamic team that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local marketing events, join relevant online groups, and don’t be shy about reaching out to current employees at companies you’re interested in. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing campaigns, especially those related to local openings. Use visuals and data to demonstrate your impact. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing efforts. Be ready to discuss how you can contribute to their vision of becoming the most-loved QSR brand. Tailor your answers to show you understand their goals and how your experience aligns with them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team. Keep an eye on new openings and get your application in early!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in local marketing and new openings, and don’t forget to showcase your project management skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our vision of becoming the most-loved QSR brand. Keep it engaging and personal – we love a good story!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Use numbers and examples to illustrate how you've driven footfall and engagement in local marketing campaigns. We’re all about results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Popeyes Louisiana Kitchen
✨Know Your Stuff
Before the interview, dive deep into the company's marketing strategies, especially around local openings. Familiarise yourself with their recent campaigns and how they engage with communities. This will show that you’re genuinely interested and ready to contribute.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully led local marketing initiatives or new restaurant openings. Use metrics to highlight your impact, like increased footfall or brand awareness, to demonstrate your effectiveness.
✨Be Ready to Collaborate
Since this role involves cross-functional collaboration, think of instances where you’ve worked with different teams. Be prepared to discuss how you can bring a local perspective to national campaigns and how you’ve managed relationships with stakeholders in the past.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s future marketing plans and how they envision the role contributing to their growth. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals.
