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- Tasks: Design and manage Popeyes UK's loyalty programme and CRM strategy from scratch.
- Company: Join the fast-growing Popeyes UK team with big ambitions.
- Benefits: Enjoy competitive salary, private healthcare, 33 days holiday, and career development.
- Why this job: Make a real impact on customer loyalty and engagement in a dynamic environment.
- Qualifications: Experience in loyalty programmes and CRM, with strong analytical skills.
- Other info: Inclusive culture where everyone can be their true self.
The predicted salary is between 36000 - 60000 £ per year.
Popeyes UK is growing fast, with big ambitions across the UK and Ireland. As we scale, we’re investing in how we build long-term relationships with our customers - using data, insight and personalisation to drive loyalty, frequency and lifetime value. We’re looking for an experienced CRM & Loyalty Manager to join our Digital & Tech team. This is a hands-on, strategic role where you’ll design, launch and own Popeyes UK’s loyalty programme and CRM strategy from the ground up, playing a key role in our next phase of growth.
Working closely with Marketing, Digital, IT, Analytics, Operations and external partners, the role will blend customer data and insights with the overall brand strategy and narrative to create compelling, personalised customer journeys across owned channels.
What You’ll Do:
- Design, launch and manage Popeyes UK’s loyalty programme, owning the end-to-end customer proposition
- Develop and deliver CRM strategy across email, app and push, balancing brand and performance objectives
- Own day-to-day management of Bloomreach (CDP/CRM), including segmentation, automations and campaign execution
- Use customer data and insight to drive personalisation, targeting and test-and-learn optimisation
- Work closely with Marketing, Digital, IT, Analytics, Operations and external partners to deliver joined-up customer journeys
- Define and track CRM and loyalty KPIs, reporting on performance and commercial impact
- Continuously optimise CRM activity to increase visit frequency, spend, engagement and customer lifetime value
What You’ll Bring:
- Proven experience designing and managing loyalty programmes end-to-end
- Strong background in CRM and customer lifecycle marketing
- Hands-on experience using a CDP/CRM platform (Bloomreach experience highly desirable)
- Commercial mindset with experience driving measurable customer growth
- Experience in QSR, retail or ecommerce within a consumer-facing brand
- Strong analytical skills with the ability to turn insight into action
- Confidence working cross-functionally in a fast-paced, growth-focused environment
Benefits:
- Competitive salary
- Private healthcare
- Life assurance
- 33 days holiday (including bank holidays) + your birthday off
- Career development and progression opportunities
- Access to wellbeing and lifestyle benefits through our platform
- Cycle to work scheme and gym discounts
At Popeyes, everyone counts. Inclusivity and respect sit at the heart of who we are, and we strive to create a place where everyone can be their true self. That’s why we assess each application on the aptitude to do the job – and nothing else.
CRM & Loyalty Manager in London employer: Popeyes Louisiana Kitchen
Contact Detail:
Popeyes Louisiana Kitchen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with CRM and loyalty programmes. This will give you an edge when discussing your qualifications during interviews.
✨Tip Number 3
Prepare for interviews by researching Popeyes UK and their current CRM strategies. Tailor your answers to show how your experience aligns with their goals, especially around customer engagement and loyalty.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Popeyes UK.
We think you need these skills to ace CRM & Loyalty Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM & Loyalty Manager. Highlight your experience with loyalty programmes and CRM strategies, and don’t forget to sprinkle in some relevant metrics that showcase your impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about building customer relationships and how your skills align with our goals at Popeyes UK. Keep it engaging and personal!
Show Off Your Analytical Skills: We love data-driven decision-making! In your application, be sure to mention specific examples where you've used analytics to drive customer engagement or improve loyalty programmes. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Popeyes Louisiana Kitchen
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Bloomreach if you can. Brush up on how to design and manage loyalty programmes, as this role is all about creating compelling customer journeys.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've turned insights into actionable strategies that increased customer engagement or loyalty.
✨Understand the Brand and Its Customers
Do your homework on Popeyes UK and its customer base. Think about how you can blend their brand narrative with personalised customer experiences. This will show you’re not just a fit for the role but also passionate about the brand.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to share examples of how you’ve successfully collaborated in the past. Highlight your communication skills and ability to work in a fast-paced environment.
