At a Glance
- Tasks: Design and manage Popeyes UK's loyalty programme while driving customer engagement.
- Company: Join the fast-growing Popeyes UK team with big ambitions.
- Benefits: Competitive salary, private healthcare, 33 days holiday, and career development.
- Other info: Inclusive culture where everyone can be their true self.
- Why this job: Be a key player in creating personalised customer experiences and driving growth.
- Qualifications: Experience in loyalty programmes and CRM, with strong analytical skills.
The predicted salary is between 50000 - 60000 € per year.
Location: Ealing Broadway (3 days per week)
Popeyes UK is growing fast, with big ambitions across the UK and Ireland. As we scale, we’re investing in how we build long-term relationships with our customers – using data, insight and personalisation to drive loyalty, frequency and lifetime value. We’re looking for an experienced Loyalty Manager to join our team. This is a hands-on, strategic role where you’ll design, launch and own Popeyes UK’s loyalty programme from the ground up, while also leading the CRM strategy that supports customer engagement, retention and growth. You’ll play a key role in our next phase of growth, helping us create more personalised, connected customer experiences.
What You’ll Do
- Design, launch and manage Popeyes UK’s loyalty programme, owning the end-to-end customer proposition
- Develop and deliver CRM strategy across email, app and push, balancing brand and performance objectives
- Own day-to-day management of Bloomreach (CDP/CRM), including segmentation, automations and campaign execution
- Use customer data and insight to drive personalisation, targeting and test-and-learn optimisation
- Work closely with Marketing, Digital, IT, Analytics, Operations and external partners to deliver joined-up customer journeys
- Define and track CRM and loyalty KPIs, reporting on performance and commercial impact
- Continuously optimise CRM activity to increase visit frequency, spend, engagement and customer lifetime value
What You’ll Bring
- Proven experience designing and managing loyalty programmes end-to-end
- Strong CRM experience, with a solid background in customer lifecycle marketing
- Hands-on experience using a CDP/CRM platform (Bloomreach experience highly desirable)
- Strong understanding of how CRM supports loyalty, retention and customer growth
- Commercial mindset with experience driving measurable customer growth
- Experience in QSR, retail or ecommerce within a consumer-facing brand
- Strong analytical skills with the ability to turn insight into action
- Confidence working cross-functionally in a fast-paced, growth-focused environment
Benefits
- Competitive salary
- Private healthcare + Life assurance
- 33 days holiday (including bank holidays) + your birthday off
- Career development and progression opportunities
- Access to wellbeing and lifestyle benefits through our platform
- Cycle to work scheme and gym discounts
At Popeyes, everyone counts. Inclusivity and respect sit at the heart of who we are, and we strive to create a place where everyone can be their true self. That’s why we assess each application on the aptitude to do the job – and nothing else.
Loyalty Manager employer: Popeyes Louisiana Chicken UK
Popeyes UK is an exceptional employer, offering a dynamic work environment in Ealing Broadway where inclusivity and respect are paramount. As a Loyalty Manager, you will have the opportunity to shape our loyalty programme and CRM strategy, driving meaningful customer engagement while enjoying competitive benefits such as private healthcare, generous holiday allowance, and career development opportunities. Join us in our exciting growth journey and make a significant impact on our customer experiences.
Contact Detail:
Popeyes Louisiana Chicken UK Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their loyalty programme and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific achievements related to loyalty programmes and CRM strategies. Use data to back up your claims – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Popeyes UK.
We think you need these skills to ace Loyalty Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Loyalty Manager role. Highlight your experience with loyalty programmes and CRM strategies, as these are key for us. Use specific examples that showcase your skills in customer engagement and retention.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you’re passionate about building customer loyalty and how your background aligns with our goals at Popeyes UK. Keep it engaging and personal – we want to get to know you!
Showcase Your Analytical Skills:Since data-driven decisions are crucial for this role, don’t forget to mention your analytical skills. Share instances where you've used data to drive customer growth or optimise loyalty programmes. We love seeing how you turn insights into action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application directly and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Popeyes Louisiana Chicken UK
✨Know Your Stuff
Make sure you’re well-versed in loyalty programmes and CRM strategies. Brush up on your knowledge of Bloomreach and how it can enhance customer engagement. Being able to discuss specific examples from your past experience will show that you’re the right fit for this hands-on role.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of how you’ve turned insights into actionable strategies that improved customer retention or engagement. This will demonstrate your ability to optimise CRM activities effectively.
✨Cross-Functional Collaboration
Popeyes UK values teamwork, so be ready to discuss how you’ve worked with different departments in the past. Share examples of successful projects where you collaborated with marketing, IT, or analytics teams to create seamless customer journeys.
✨Be Ready to Discuss KPIs
Understand the key performance indicators relevant to loyalty programmes and CRM. Be prepared to explain how you’ve tracked and reported on these metrics in your previous roles, and how you plan to measure success in this new position.
