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- Tasks: Design and manage Popeyes UK's loyalty programme while driving customer engagement.
- Company: Join the fast-growing Popeyes UK team with big ambitions.
- Benefits: Enjoy competitive salary, private healthcare, 33 days holiday, and career development.
- Other info: Inclusive culture where everyone can be their true self.
- Why this job: Be a key player in creating personalised customer experiences and driving growth.
- Qualifications: Experience in loyalty programmes and CRM, with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Ealing Broadway (3 days per week)
Popeyes UK is growing fast, with big ambitions across the UK and Ireland. As we scale, we’re investing in how we build long-term relationships with our customers – using data, insight and personalisation to drive loyalty, frequency and lifetime value. We’re looking for an experienced Loyalty Manager to join our team. This is a hands-on, strategic role where you’ll design, launch and own Popeyes UK’s loyalty programme from the ground up, while also leading the CRM strategy that supports customer engagement, retention and growth. You’ll play a key role in our next phase of growth, helping us create more personalised, connected customer experiences.
What You’ll Do
- Design, launch and manage Popeyes UK’s loyalty programme, owning the end-to-end customer proposition
- Develop and deliver CRM strategy across email, app and push, balancing brand and performance objectives
- Own day-to-day management of Bloomreach (CDP/CRM), including segmentation, automations and campaign execution
- Use customer data and insight to drive personalisation, targeting and test-and-learn optimisation
- Work closely with Marketing, Digital, IT, Analytics, Operations and external partners to deliver joined-up customer journeys
- Define and track CRM and loyalty KPIs, reporting on performance and commercial impact
- Continuously optimise CRM activity to increase visit frequency, spend, engagement and customer lifetime value
What You’ll Bring
- Proven experience designing and managing loyalty programmes end-to-end
- Strong CRM experience, with a solid background in customer lifecycle marketing
- Hands-on experience using a CDP/CRM platform (Bloomreach experience highly desirable)
- Strong understanding of how CRM supports loyalty, retention and customer growth
- Commercial mindset with experience driving measurable customer growth
- Experience in QSR, retail or ecommerce within a consumer-facing brand
- Strong analytical skills with the ability to turn insight into action
- Confidence working cross-functionally in a fast-paced, growth-focused environment
Benefits
- Competitive salary
- Private healthcare + Life assurance
- 33 days holiday (including bank holidays) + your birthday off
- Career development and progression opportunities
- Access to wellbeing and lifestyle benefits through our platform
- Cycle to work scheme and gym discounts
At Popeyes, everyone counts. Inclusivity and respect sit at the heart of who we are, and we strive to create a place where everyone can be their true self. That’s why we assess each application on the aptitude to do the job – and nothing else.
Loyalty Manager in London employer: Popeyes Louisiana Chicken UK
Contact Detail:
Popeyes Louisiana Chicken UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their loyalty programme and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific achievements that demonstrate your ability to drive customer loyalty and engagement. Numbers speak volumes, so don’t shy away from sharing metrics!
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Popeyes UK and ready to contribute to our exciting growth journey.
We think you need these skills to ace Loyalty Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Loyalty Manager. Highlight your experience with loyalty programmes and CRM strategies, and don’t forget to sprinkle in some relevant metrics that showcase your impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about building customer relationships and how your skills align with our goals at Popeyes UK. Keep it engaging and personal!
Showcase Your Analytical Skills: Since we love data-driven decisions, make sure to mention any analytical tools or methods you’ve used in past roles. We want to see how you turn insights into actionable strategies that drive customer loyalty.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Popeyes Louisiana Chicken UK
✨Know Your Stuff
Make sure you understand the ins and outs of loyalty programmes and CRM strategies. Brush up on your knowledge of Bloomreach and how it can enhance customer engagement. Being able to discuss specific examples from your past experience will show that you're not just familiar with the concepts, but that you've successfully implemented them.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of how you've turned insights into actionable strategies that improved customer retention or engagement. This will demonstrate your ability to think critically and make data-driven decisions, which is crucial for this role.
✨Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to share experiences where you've successfully collaborated across departments. Highlight any projects where you brought together marketing, IT, and analytics to achieve a common goal. This shows that you can thrive in a fast-paced environment and are a team player.
✨Be Customer-Centric
Popeyes UK is all about building long-term relationships with customers. Prepare to discuss how you've prioritised customer needs in your previous roles. Share examples of how you've designed customer journeys or loyalty programmes that truly resonate with the audience. This will align perfectly with their mission and values.