At a Glance
- Tasks: Lead and execute innovative marketing strategies for Popeyes UK, driving brand growth.
- Company: Join Popeyes UK, one of the Top 50 Best Places to Work, in a fast-paced environment.
- Benefits: Enjoy competitive salary, bonus scheme, private healthcare, and 33 days holiday including your birthday off.
- Other info: Inclusive culture where everyone can be their true self and grow their career.
- Why this job: Shape exciting marketing campaigns and make a real impact in the QSR industry.
- Qualifications: Proven experience in senior marketing roles within fast-moving sectors like QSR or retail.
The predicted salary is between 43200 - 72000 € per year.
We’re looking for a Marketing Director to join Popeyes UK on a fixed term maternity cover contract. Popeyes UK is scaling fast, building brand fame across the country, and recognised as one of the Top 50 Best Places to Work. As we continue growing at pace, we need an experienced marketing leader who can keep our momentum strong.
The Marketing Director is responsible for leading the execution of Popeyes UK’s brand and marketing strategy, ensuring high-quality, insight-led delivery across all channels. This role oversees national campaigns, digital and CRM activity, PR, social, media planning and local restaurant marketing, turning strategy into outstanding and commercially effective execution.
If you know how to turn strategy into culturally relevant, insight-led campaigns and lead a high-performing team with energy and clarity, this is your chance to shape one of the most exciting brands in UK QSR.
What you will do- Lead the execution of the UK marketing plan, turning strategic priorities into actionable plans and channel activation
- Deliver integrated campaigns across brand, media, PR, social, CRM, digital and local marketing
- Oversee media planning, buying and optimisation to improve reach, efficiency and commercial return
- Drive digital and CRM performance to increase guest acquisition, engagement and retention
- Lead marketing for new restaurant openings to ensure strong awareness, footfall and early trading performance
- Manage and elevate agency performance to deliver high-quality creative and seamless execution
- Work cross-functionally with Operations, Property, Delivery, Finance and Commercial to ensure smooth campaign delivery
- Lead and develop the marketing team to maintain pace, quality and brand excellence
- Delivered senior marketing leadership in QSR, retail, hospitality, FMCG or similar fast-moving sectors
- Led integrated, multi-channel campaigns that drive both brand and commercial results
- Managed media strategy, digital performance and data-driven decision making
- Effectively led teams and agency partners with clarity and pace
- Managed significant budgets and complex workstreams
- Embedded DE&I within marketing delivery, team culture and creative partnerships
- Competitive salary plus bonus scheme
- Salary sacrifice car scheme via Tusker
- Private healthcare and life assurance
- 33 days holiday including bank holidays plus your birthday off
- Leadership development and career progression
- Wellbeing and lifestyle benefits through our platform
- Gym discounts and cycle to work scheme
At Popeyes, everyone counts. Inclusivity and respect sit at the heart of who we are, and we strive to create a place where everyone can be their true self. That’s why we assess each application on the aptitude to do the job – and nothing else.
Marketing Director - Fixed Term in Ealing employer: Popeyes Louisiana Chicken UK
Popeyes UK is an exceptional employer, recognised as one of the Top 50 Best Places to Work, offering a vibrant work culture that champions inclusivity and respect. With competitive salaries, comprehensive benefits including private healthcare and leadership development opportunities, employees are empowered to grow within a fast-paced environment that values creativity and collaboration. Located at our Ealing HQ, this role provides a unique chance to shape the marketing strategy of a rapidly expanding brand in the UK QSR sector.
Contact Detail:
Popeyes Louisiana Chicken UK Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director - Fixed Term in Ealing
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those in QSR or similar sectors. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio showcasing your best campaigns and results. When you get that interview, having tangible examples of your work will set you apart from the crowd.
✨Tip Number 3
Research, research, research! Get to know Popeyes UK inside out. Understand their brand values, recent campaigns, and market position. This knowledge will help you tailor your approach and impress during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Popeyes UK.
We think you need these skills to ace Marketing Director - Fixed Term in Ealing
Some tips for your application 🫡
Show Your Passion for Marketing:When you’re writing your application, let your enthusiasm for marketing shine through! We want to see how your experience aligns with our mission at Popeyes UK and how you can contribute to our exciting growth journey.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Marketing Director role. Highlight your relevant experience in QSR or similar sectors, and don’t forget to mention any successful campaigns you've led that align with our brand values.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and skills are easy to spot. Use bullet points where possible to break up the text and make it more digestible.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this fantastic opportunity to join our team at Popeyes UK!
How to prepare for a job interview at Popeyes Louisiana Chicken UK
✨Know Your Stuff
Before the interview, dive deep into Popeyes UK’s brand and marketing strategy. Familiarise yourself with their recent campaigns and how they’ve been executed across various channels. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Marketing Director, you'll need to lead a team effectively. Prepare examples of how you've successfully managed teams in the past, particularly in fast-paced environments like QSR or FMCG. Highlight your ability to inspire and drive results while maintaining quality and brand excellence.
✨Be Data-Driven
Popeyes values insight-led delivery, so come prepared to discuss how you've used data to inform your marketing strategies. Share specific instances where your decisions were backed by data analysis, especially in media planning and digital performance, to demonstrate your analytical skills.
✨Cultural Relevance is Key
Understand the importance of culturally relevant campaigns in today’s market. Be ready to discuss how you’ve turned strategic insights into impactful marketing initiatives that resonate with diverse audiences. This will show that you can keep Popeyes’ momentum strong while embracing inclusivity.
