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- Tasks: Design and manage Popeyes UK's loyalty programme and CRM strategy from scratch.
- Company: Join the fast-growing Popeyes UK team with big ambitions.
- Benefits: Competitive salary, private healthcare, 33 days holiday, and career development opportunities.
- Why this job: Make a real impact on customer loyalty and engagement in a dynamic environment.
- Qualifications: Experience in loyalty programmes and CRM, with strong analytical skills.
- Other info: Inclusive culture where everyone can be their true self.
The predicted salary is between 28800 - 43200 £ per year.
Location: Ealing Broadway (3 days per week)
Popeyes UK is growing fast, with big ambitions across the UK and Ireland. As we scale, we’re investing in how we build long-term relationships with our customers - using data, insight and personalisation to drive loyalty, frequency and lifetime value. We’re looking for an experienced CRM & Loyalty Manager to join our Digital & Tech team. This is a hands-on, strategic role where you’ll design, launch and own Popeyes UK’s loyalty programme and CRM strategy from the ground up, playing a key role in our next phase of growth.
Working closely with Marketing, Digital, IT, Analytics, Operations and external partners, the role will blend customer data and insights with the overall brand strategy and narrative to create compelling, personalised customer journeys across owned channels.
What You’ll Do
- Design, launch and manage Popeyes UK’s loyalty programme, owning the end-to-end customer proposition
- Develop and deliver CRM strategy across email, app and push, balancing brand and performance objectives
- Own day-to-day management of Bloomreach (CDP/CRM), including segmentation, automations and campaign execution
- Use customer data and insight to drive personalisation, targeting and test-and-learn optimisation
- Work closely with Marketing, Digital, IT, Analytics, Operations and external partners to deliver joined-up customer journeys
- Define and track CRM and loyalty KPIs, reporting on performance and commercial impact
- Continuously optimise CRM activity to increase visit frequency, spend, engagement and customer lifetime value
What You’ll Bring
- Proven experience designing and managing loyalty programmes end-to-end
- Strong background in CRM and customer lifecycle marketing
- Hands-on experience using a CDP/CRM platform (Bloomreach experience highly desirable)
- Commercial mindset with experience driving measurable customer growth
- Experience in QSR, retail or ecommerce within a consumer-facing brand
- Strong analytical skills with the ability to turn insight into action
- Confidence working cross-functionally in a fast-paced, growth-focused environment
Benefits
- Competitive salary
- Private healthcare + Life assurance
- 33 days holiday (including bank holidays) + your birthday off
- Career development and progression opportunities
- Access to wellbeing and lifestyle benefits through our platform
- Cycle to work scheme and gym discounts
At Popeyes, everyone counts. Inclusivity and respect sit at the heart of who we are, and we strive to create a place where everyone can be their true self. That’s why we assess each application on the aptitude to do the job – and nothing else.
CRM & Loyalty Manager in Ealing employer: Popeyes Louisiana Chicken UK
Contact Detail:
Popeyes Louisiana Chicken UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager in Ealing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Popeyes or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with loyalty programmes and CRM strategies. Bring these along to interviews to demonstrate your hands-on expertise.
✨Tip Number 3
Be ready to discuss data! Since this role is all about using insights to drive customer loyalty, brush up on how you've used data in past roles. Be prepared to share specific examples of how you’ve turned insights into action.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Popeyes team!
We think you need these skills to ace CRM & Loyalty Manager in Ealing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM & Loyalty Manager. Highlight your experience with loyalty programmes and CRM strategies, and don’t forget to sprinkle in some relevant metrics that showcase your impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about building customer relationships and how your skills align with our goals at Popeyes UK. Keep it engaging and personal!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Share examples of how you've used data to drive customer engagement or optimise campaigns in the past.
Apply Through Our Website: We love seeing applications come through our website! It’s the best way for us to keep track of everything. Plus, it shows you’re keen on joining the Popeyes family. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at Popeyes Louisiana Chicken UK
✨Know Your CRM Inside Out
Make sure you’re familiar with the ins and outs of CRM systems, especially Bloomreach if you can. Brush up on how to segment audiences, automate campaigns, and track performance metrics. This will show that you’re not just a theoretical expert but someone who can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in previous roles. Be ready to explain how you turned insights into actionable strategies that improved customer engagement or loyalty. This will demonstrate your ability to blend analytics with practical application.
✨Understand the Brand and Its Customers
Dive deep into Popeyes UK’s brand narrative and customer base before the interview. Think about how you can align your CRM strategies with their goals. Showing that you understand their mission and how to enhance customer relationships will set you apart from other candidates.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to discuss your experience in cross-functional projects. Share examples of how you’ve successfully collaborated with marketing, IT, or analytics teams to achieve common goals. This will highlight your teamwork skills and adaptability in a fast-paced environment.
