At a Glance
- Tasks: Support and optimise POP MART's European eCommerce operations while launching exciting new products.
- Company: Join a leading global brand in designer toys and collectibles, based in Canary Wharf, London.
- Benefits: Enjoy 25 days annual leave, monthly gifts, bonuses, and comprehensive health insurance.
- Other info: Dynamic role with opportunities for growth and collaboration across Europe.
- Why this job: Be part of a vibrant team that merges retail, art, and storytelling in a fast-paced environment.
- Qualifications: Degree in Marketing or related field with 1-3 years of eCommerce experience.
The predicted salary is between 30000 - 40000 £ per year.
About POP MART
POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross-border e-commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.
POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property-themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property-themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high-potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.
What to Expect
- Contribute to a fast-growing European business that combines retail, art, and creative storytelling
- Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
- Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas
Benefits
- Monthly appreciation gifts featuring our latest POP MART designs
- A structured bonus scheme linked to both company and individual performance
- 25 days of annual leave, in addition to bank holidays
- 4x life insurance, together with group medical and travel insurance
- A confidential Employee Assistance Programme, alongside access to a discount platform for selected online retailers
- Training and development programmes, together with regular team events that encourage learning, collaboration, and celebration
The Role and Candidate
We are seeking a DTC -Ecommerce Coordinator (EU) to support the day-to-day trading and optimisation of POP MART's European direct-to-consumer eCommerce business. Reporting to the Ecommerce & Digital Manager, this role sits at the heart of our EU eCommerce operation and will work closely with cross-functional teams including Merchandising, Supply Chain, Marketing, Customer Service, Product, and Technology. This is a hands-on, high-visibility role for someone who enjoys working across trading, content, analytics, and customer experience. You will help ensure our websites deliver best-in-class customer journeys, support successful product launches, and contribute to the continued growth of POP MART's online presence across Europe. The successful candidate will be highly organised, detail-oriented, commercially minded, and passionate about creating exceptional digital experiences within a fast-paced, product-led environment.
Responsibilities
- Site Trading & Merchandising
- Execute weekly product launches across EU eCommerce sites, including product page setup, homepage updates, campaign assets, and content publishing
- Conduct regular site audits and quality assurance checks to identify and resolve customer-facing issues
- Coordinate creative asset delivery with internal and global teams to ensure timely campaign execution
- Support localisation initiatives across key European markets including Germany, France, Italy, Spain, and future expansion markets
- Maintain accurate and consistent product information, content, and merchandising across all regional websites
- Site Optimisation & Customer Experience
- Identify customer journey friction points and contribute to ongoing website optimisation initiatives
- Support A/B testing and conversion rate optimisation (CRO) activities
- Collaborate with Product and Technology teams on new feature releases, platform enhancements, and user experience improvements
- Monitor competitor activity and industry best practices to identify opportunities for continuous improvement
- Cross-Functional Collaboration
- Work closely with Merchandising teams to identify inventory risks and support launch planning
- Coordinate with Supply Chain teams to ensure fulfilment readiness during launches, promotions, and peak trading periods
- Provide Marketing teams with accurate product and campaign information for all customer-facing channels
- Partner with Customer Service teams to resolve operational issues and escalate recurring customer concerns appropriately
- CRM & Customer Engagement
- Support the execution of email marketing and push notification campaigns aligned to the trading calendar
- Assist with audience segmentation, campaign scheduling, content QA, and GDPR-compliant consent management
- Monitor campaign performance and contribute insights for optimisation and future planning
- Data & Reporting
- Monitor key eCommerce performance metrics using GA4 and internal reporting tools
- Produce weekly and monthly performance reports covering sales, traffic, conversion, and customer behaviour
- Identify trends, risks, and opportunities through data analysis and provide actionable recommendations
- Support ad hoc reporting and business analysis projects as required
- SEO, Content & Localisation
- Coordinate localisation of product descriptions, website content, metadata, and user interface text across European markets
- Conduct quality assurance reviews to ensure content accuracy, consistency, and brand alignment
- Support SEO and Answer Engine Optimisation (AEO) initiatives to improve organic visibility and discoverability
Required Qualifications
- Bachelor's degree in Marketing, Business, eCommerce, Digital Commerce, Retail Management, or a related discipline
- 1–3 years of experience in eCommerce, digital trading, online merchandising, digital marketing, or a related field
- Experience using Google Analytics 4 (GA4) or similar web analytics platforms
- Strong analytical skills with the ability to interpret data and translate insights into actions
- Excellent attention to detail and commitment to maintaining high standards of accuracy
- Strong organisational and project management skills with the ability to manage multiple priorities simultaneously
- Effective communication and stakeholder management skills
- Proactive, collaborative, and solution-oriented approach to problem-solving
Desirable but Not Essential
- Experience working with CRM platforms such as Klaviyo or similar email marketing tools
- Exposure to A/B testing, conversion rate optimisation (CRO), or customer experience initiatives
- Experience using reporting tools such as Power BI, Looker Studio, or Tableau
- Knowledge of content localisation and multi-market eCommerce operations
- Experience within retail, consumer products, collectibles, lifestyle, fashion, or entertainment industries
- Passion for designer toys, collectibles, creator culture, gaming, or pop culture brands
- Additional European language skills would be advantageous
Apply
If you are excited to be part of POP MART's journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.
DTC ECommerce Coordinator (EU) in Slough employer: POP MART
At POP MART, we pride ourselves on being an exceptional employer, offering a vibrant and multicultural work environment in the heart of Canary Wharf, London. Our team enjoys a range of benefits including generous annual leave, structured bonuses, and opportunities for professional growth through hands-on projects and collaborative learning. Join us to be part of a fast-growing company that values creativity and innovation while connecting with passionate individuals who share a love for designer toys and unique customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land DTC ECommerce Coordinator (EU) in Slough
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like POP MART are looking for when hiring for a DTC ECommerce Coordinator (EU).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to POP MART for the DTC ECommerce Coordinator (EU), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at POP MART as a DTC ECommerce Coordinator (EU), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out POP MART’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a DTC ECommerce Coordinator (EU).
We think you need these skills to ace DTC ECommerce Coordinator (EU) in Slough
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at POP MART, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with POP MART's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at POP MART. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at POP MART
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that POP MART uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at POP MART. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
