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- Tasks: Lead PR and influencer marketing campaigns across Europe, driving brand storytelling.
- Company: Join POP MART, a leader in designer toys and collectibles since 2010.
- Benefits: Enjoy monthly toy gifts, bonuses, training, and fun team events.
- Why this job: Be part of a vibrant, multicultural team making waves in the toy industry.
- Qualifications: 10 years in PR or influencer marketing, ideally in retail or entertainment.
- Other info: Work in a fast-paced environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Direct message the job poster from POP MART
Regional HRBP Lead | POP MART Europe | Chartered MCIPD
Senior PR & Communications Manager
Industry: Designer toys and collectible piecesLocation: Canary Wharf, LondonJob type: Full time Permanent
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.
POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand\’s position in the region.
For more information, please visit and our LinkedIn Career page.
What to Expect
POP MART is a fast-paced company with a young and multicultural team where you can expect to:
Lead impactful, content-driven PR and influencer marketing campaignsCollaborate closely with European marketing teams to ensure campaign localisationBe at the forefront of brand storytelling, strategic communications, and measurable marketing performanceContribute directly to POP MART’s growth and visibility across Europe
Benefits
POP MART offers our employees:
Selected POP MART toys as appreciation gifts every monthA structured bonus/commission scheme in line with the company’s and the individual’s performanceComprehensive training and development programsRegular team social eventsPaid rest breaks
The Role and Candidate
The Senior PR & Communications Manager will lead strategic communications and influencer engagement, driving high-impact, content-driven campaigns across Europe. Reporting directly to the Regional Head of Marketing, this role ensures global branding strategies are expertly localised and amplified by collaborating closely with country marketing teams.
The ideal candidate has a proven track record in multi-market PR, influencer strategy, and measurable ROI management, ideally within retail, entertainment, lifestyle, or similar consumer-centric sectors.
Responsibilities
Integrated Marketing Content & Campaigns
Plan, execute, and manage pan-European marketing and PR campaigns aligned with global brand strategyCreate and oversee content for press releases, social media, events, influencer activations, and brand collaborationsDevelop innovative storytelling techniques to highlight Pop Mart’s designer toy culture and IP partnershipsEnsure content is strategically localised for each European market while maintaining brand consistency
Influencer & Media Engagement
Own influencer marketing strategy, identifying suitable influencers and ambassadors within the toy, art, lifestyle, and pop culture spacesNegotiate contracts, oversee content creation, and ensure influencers align authentically with Pop Mart’s brand identityEstablish and maintain strong relationships with European media outlets, digital influencers, and cultural tastemakersContinuously track and evaluate influencer and media performance to ensure campaigns deliver measurable results
Localisation & Strategic Alignment
Partner closely with each country’s marketing teams to adapt global campaigns for local resonance and cultural relevanceProvide strategic communications support to regional and local store launches, product drops, and marketing eventsEnsure consistent brand messaging and tone of voice across all channels, markets, and campaign touchpoints
ROI Measurement & Continuous Improvement
Define clear KPIs and measurement frameworks for campaigns (EMV, engagement rates, follower growth, media reach, sales conversions)Regularly report on campaign effectiveness, offering actionable insights and improvement strategiesRecommend adjustments based on performance data to optimise budget allocations and enhance future outcomes
Stakeholder & Agency Management
Act as the primary PR and communications advisor within the regional marketing teamOversee external PR, influencer, and creative agencies to deliver high-quality work on time and within budgetProvide strategic guidance and communications counsel to internal stakeholders, including senior management
Required Qualifications
10 years of proven experience in PR, influencer marketing, or strategic communications, ideally within retail, lifestyle, or entertainmentDemonstrated track record in delivering successful integrated marketing and influencer campaigns across EuropeExtensive media and influencer network relevant to consumer goods or lifestyle industriesStrong analytical skills, proficient in measuring campaign effectiveness and ROIExcellent written and verbal communication abilities in English; additional European languages are advantageous
Desirable but Not Essential
Experience within designer toys, collectibles, or related pop culture sectorsFamiliarity with digital analytics and media monitoring toolsExperience working within fast-paced, multicultural, and growth-oriented environments
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Industries
Entertainment Providers, Retail, and Consumer Services
Referrals increase your chances of interviewing at POP MART by 2x
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Senior PR & Communications Manager employer: POP MART
Contact Detail:
POP MART Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PR & Communications Manager
✨Tip Number 1
Network with professionals in the designer toy and entertainment industries. Attend relevant events or webinars where you can meet people who work at POP MART or similar companies. Building these connections can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with POP MART's brand and its unique IPs. Understanding their products and marketing strategies will help you tailor your conversations and demonstrate your genuine interest in the role during interviews.
✨Tip Number 3
Stay updated on current trends in PR and influencer marketing, especially within the retail and entertainment sectors. Being knowledgeable about the latest strategies and tools will allow you to discuss innovative ideas that could benefit POP MART.
✨Tip Number 4
Prepare to showcase your previous campaign successes with measurable results. Be ready to discuss specific KPIs you've achieved in past roles, as this will highlight your ability to drive performance and ROI, which is crucial for the Senior PR & Communications Manager position.
We think you need these skills to ace Senior PR & Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and communications, especially within the retail or entertainment sectors. Use specific examples of successful campaigns you've led to demonstrate your expertise.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for designer toys and your understanding of POP MART's brand. Discuss how your skills align with the responsibilities outlined in the job description, particularly in influencer engagement and strategic communications.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as increased media coverage, successful campaign metrics, or growth in social media engagement. This will help illustrate your impact in previous positions.
Research and Reflect: Familiarise yourself with POP MART's products and recent campaigns. Reflect on how you can contribute to their growth in Europe and mention specific strategies or ideas in your application that could enhance their PR efforts.
How to prepare for a job interview at POP MART
✨Know Your Audience
Before the interview, research POP MART's brand values and recent campaigns. Understanding their target audience and how they engage with designer toys will help you tailor your responses and demonstrate your fit for the role.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful PR and influencer campaigns you've led. Highlight measurable outcomes, such as engagement rates and ROI, to illustrate your ability to drive results in a similar fast-paced environment.
✨Emphasise Collaboration Skills
Since the role involves working closely with various marketing teams across Europe, be ready to share experiences where you've successfully collaborated with diverse teams. This will show your adaptability and teamwork skills, which are crucial for this position.
✨Prepare for Cultural Sensitivity Questions
Given the multicultural aspect of the team and the need for campaign localisation, think about how you've navigated cultural differences in past roles. Be prepared to discuss how you would ensure brand messaging resonates across different European markets.
