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- Tasks: Lead visual merchandising across Europe, ensuring brand consistency and creativity in retail spaces.
- Company: Join POP MART, a leading designer toy company known for its innovative and collectible art toys.
- Benefits: Enjoy monthly toy gifts, bonuses, training, social events, and paid breaks.
- Why this job: Be part of a dynamic team that values creativity and customer experience in a fast-paced environment.
- Qualifications: 8+ years in visual merchandising with experience in lifestyle or fashion retail; strong creative skills required.
- Other info: Willingness to travel across Europe is essential; multilingual abilities are a plus.
The predicted salary is between 43200 - 72000 £ per year.
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London
Job type: Full time Permanent
Working Hours: 40 hours per week
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
What to Expect
- Take ownership of regional visual merchandising across Europe, ensuring a consistent and elevated brand presentation
- Collaborate with local teams, store managers, and HQ to execute and adapt visual guidelines across diverse markets
- Play a critical role in new store openings, seasonal campaigns, and cross-country visual rollouts
- Be part of a dynamic retail business with a strong emphasis on creativity, execution, and customer experience
Benefits
- Selected POP MART toys as appreciation gifts every month
- A structured bonus scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
- Paid rest breaks
The Role and Candidate
The Regional Visual Merchandising Manager is responsible for defining, implementing, and elevating POP MART’s visual merchandising standards across all retail stores in Europe. This role plays a central part in ensuring a cohesive and immersive brand experience across markets, while also allowing for local adaptations where relevant. You will work closely with local retail teams, the HQ VM team, and cross-functional partners in marketing and merchandising to deliver high-impact visual storytelling that drives traffic, engagement, and sales. This role requires a creative, detail-oriented visual leader who combines strong brand sensibility with hands-on execution capability in a fast-paced, high-growth retail environment.
Responsibilities
Visual Merchandising Strategy and Execution- Lead the development and regional rollout of POP MART’s visual merchandising standards across European markets
- Adapt HQ’s global VM guidelines to suit regional needs while preserving brand consistency
- Plan and execute seasonal VM refreshes, new store openings, and promotional displays
- Oversee window concepts, focal points, fixture layouts, and in-store zoning to maximise product storytelling and shopper engagement
- Partner with local retail teams to train store staff and ensure VM execution meets brand and operational expectations
- Conduct regular store visits and visual audits to assess compliance, identify opportunities, and share feedback
- Collaborate with retail operations and merchandising teams to optimise product presentation and sell-through
- Coordinate with marketing on campaign implementation across store environments
- Work closely with the Retail Development and Projects teams on visual planning and execution for new store openings
- Lead the VM setup during pre-opening phases, ensuring all elements reflect brand guidelines and are commercially effective
- Support the post-opening transition to local teams, including handover training and tools
- Act as the key VM contact point for merchandising, marketing, retail operations, and HQ creative teams
- Coordinate with HQ to align regional VM execution with global product launches, promotional calendars, and campaign timelines
- Provide feedback to HQ on regional VM needs, performance, and adaptation opportunities
- Build strong relationships with in-market teams and support knowledge sharing across countries
Required Qualifications
- 8+ years of experience in visual merchandising, with regional or multi-country exposure
- Experience in lifestyle, fashion, or culture-driven retail brands
- Demonstrated experience leading VM rollouts, seasonal campaigns, and new store setups across Europe
- Strong visual and commercial acumen, with the ability to balance brand storytelling and sales priorities
- Proficient in Adobe Creative Suite, planogram tools, and visual presentation software
- Understanding of fixture development, print production, or visual sourcing
- Excellent organisational and communication skills, with the ability to lead cross-border collaboration
- Fluent in English; additional European languages are an advantage
- Willingness to travel regularly within Europe
Desirable but Not Essential
- Background in working with Asia-based headquarters or global brand teams
- Familiarity with both permanent store environments and temporary retail formats (e.g. pop-ups or events)
- Familiarity with basic modeling software (e.g. Sketchup)
- Multi-lingual ability (Chinese or other European languages are a plus)
Regional Visual Merchandising Manager employer: POP MART
Contact Detail:
POP MART Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Visual Merchandising Manager
✨Tip Number 1
Familiarise yourself with POP MART's brand identity and their existing visual merchandising strategies. Understanding their unique style and how they present their products will help you align your vision with theirs during interviews.
✨Tip Number 2
Network with professionals in the designer toy and retail industry, especially those who have experience in visual merchandising. Attend relevant events or join online forums to connect with others who can provide insights or even referrals.
✨Tip Number 3
Prepare a portfolio showcasing your previous visual merchandising projects, particularly those that demonstrate your ability to adapt global guidelines to local markets. Highlight any successful campaigns or store openings you've led.
✨Tip Number 4
Stay updated on current trends in the designer toy market and retail visual merchandising. Being knowledgeable about competitors and emerging trends will show your passion for the industry and your readiness to contribute to POP MART's growth.
We think you need these skills to ace Regional Visual Merchandising Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in visual merchandising, especially any roles that involved regional or multi-country exposure. Use specific examples to demonstrate your skills in leading VM rollouts and seasonal campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for designer toys and the retail industry. Mention how your background aligns with POP MART's values and goals, and provide examples of how you've successfully executed visual merchandising strategies in previous roles.
Showcase Your Creativity: Since this role requires a strong visual sensibility, consider including a portfolio or links to past projects that showcase your visual merchandising work. Highlight any innovative displays or campaigns you've led that drove engagement and sales.
Highlight Collaboration Skills: Emphasise your ability to work cross-functionally with teams such as marketing, retail operations, and HQ creative teams. Provide examples of how you've successfully collaborated on projects to enhance brand presentation and customer experience.
How to prepare for a job interview at POP MART
✨Showcase Your Visual Merchandising Expertise
Be prepared to discuss your previous experience in visual merchandising, especially any regional or multi-country projects you've led. Highlight specific examples of how you've adapted global guidelines to local markets while maintaining brand consistency.
✨Demonstrate Your Creativity
Since this role requires a strong emphasis on creativity, come equipped with a portfolio or examples of your past work. Discuss how you approach visual storytelling and how your designs have driven customer engagement and sales.
✨Understand the Brand and Its Market
Research POP MART and its product lines thoroughly. Familiarise yourself with their key IPs and collaborations. This knowledge will help you articulate how you can enhance their visual merchandising strategy and align it with their brand identity.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams. Be ready to discuss your experience in collaborating with marketing, retail operations, and merchandising teams. Share examples of how you've successfully navigated cross-border collaboration in the past.
