At a Glance
- Tasks: Manage TikTok Shop operations and support growth across Europe.
- Company: Join POP MART, a leading global brand in designer toys and collectibles.
- Benefits: Enjoy competitive pay, 25 days leave, bonuses, and monthly gifts.
- Other info: Great opportunities for career growth in a fast-paced environment.
- Why this job: Be part of a dynamic team shaping the future of social commerce.
- Qualifications: Experience with TikTok Shop and strong organisational skills required.
The predicted salary is between 30000 - 40000 £ per year.
About POP MART
POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono.
POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world. POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally.
In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.
What to Expect
- Contribute to a fast-growing European business that combines retail, art, and creative storytelling
- Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
- Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas
Benefits
- Monthly appreciation gifts featuring our latest POP MART designs
- A structured bonus scheme linked to both company and individual performance
- 25 days of annual leave, in addition to bank holidays
- 4x life insurance, together with group medical and travel insurance
- A confidential Employee Assistance Programme, alongside access to a discount platform for selected online retailers
- Training and development programmes, together with regular team events that encourage learning, collaboration, and celebration
The Opportunity
- Join a high-performing TikTok Shop channel with strong growth momentum in the UK
- Play a key role in scaling TikTok Shop across Europe with direct impact on commercial performance
- Gain exposure to multi-market operations and help shape processes and best practices
- Work in a dynamic environment where social content and ecommerce intersect
- Clear progression opportunities as the channel expands into new markets
- Be part of a lean, collaborative team with strong ownership and visibility from day one
The Role and Candidate
This is a hands-on, execution-focused role sitting within the Social Ecommerce team. Reporting to the Senior Social Ecommerce Manager, you will support the day-to-day operations and growth of TikTok Shop across the UK and Europe as POP MART continues to scale this high-potential channel. The role focuses on managing daily TikTok Shop operations, coordinating with agencies and creator partners, supporting content and campaign execution, optimising product listings, and ensuring smooth operational workflows across multiple markets. You will also play a key role in supporting new market launches across Europe.
This opportunity is ideal for someone who is organised, detail-oriented, commercially aware, and passionate about social commerce. You should be comfortable working in a fast-paced environment, balancing multiple priorities, and collaborating across teams. You will thrive in this role if you enjoy execution, take ownership of operational processes, and are motivated by the opportunity to help scale a rapidly growing channel across multiple markets.
Responsibilities
TikTok Shop Operations (Primary Focus)- Manage daily TikTok Shop operations, including product listings, stock checks, pricing updates, and order monitoring
- Optimise product pages to improve conversion, discoverability, and overall performance
- Coordinate with external agencies on affiliate management, ads execution, campaign delivery, and performance tracking
- Execute product launches, promotions, and seasonal campaigns within TikTok Shop
- Support livestream execution by coordinating product selection, messaging, and promotional offers
- Prepare product information, assets, and briefs to support content creation and creator collaborations
- Monitor daily performance and proactively flag issues related to orders, logistics, or platform errors
- Collaborate with internal teams (customer service, marketing, supply chain, finance) to ensure operational accuracy and alignment
- Assist with TikTok Shop setup across new EU markets, including backend configuration and store readiness
- Support localisation of listings, ensuring relevance across different European markets
- Coordinate with affiliates and creators for early-stage testing, product seeding, and content trials
- Support the management of EU TikTok accounts, including posting schedules and content coordination
- Assist in campaign planning and execution across multiple markets
- Conduct market research to identify trends, competitor activity, and growth opportunities within TikTok Shop ecosystems
Required Qualifications
- Proven hands-on experience managing TikTok Shop operations
- Strong understanding of ecommerce workflows, including listings, pricing, stock management, and order monitoring
- Exceptional attention to detail with the ability to manage multiple tasks accurately
- Strong organisational skills and ability to work in a fast-moving environment
- Confident communicator, comfortable working with agencies, creators, and cross-functional teams
- Proactive, solution-oriented mindset with a strong sense of ownership
- Familiarity with TikTok Shop affiliate programmes, creator partnerships, and commission structures
- Strong understanding of TikTok content formats, trends, and platform behaviour
- Comfortable working with data and performance dashboards (TikTok Shop backend, Excel, Google Sheets)
- Experience supporting content needs, including coordinating product assets and creator briefs
Desirable but Not Essential
- Experience supporting TikTok Shop operations across European markets
- Knowledge of localisation best practices for EU markets
- Experience working with livestream teams, hosts, or studios
- Understanding of affiliate recruitment and creator outreach strategies
- Familiarity with TikTok Shop Ads or paid media optimisation
- Experience supporting new shop setup and early-stage testing
- Basic understanding of search and conversion optimisation within TikTok Shop
- Experience working in a fast-paced, high-growth environment
- European language skills (e.g. French, Italian, Spanish) would be an advantage
Apply
If you are excited to be part of POP MART's journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.
TikTok Shop Coordinator in London employer: POP MART
At POP MART, we pride ourselves on being a vibrant and innovative employer located in the heart of Canary Wharf, London. Our dynamic work culture fosters creativity and collaboration, offering employees the chance to grow their skills through hands-on projects and training programmes. With competitive benefits including generous annual leave, performance bonuses, and unique appreciation gifts, we empower our team members to thrive while contributing to the exciting world of designer toys and collectibles.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Coordinator in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like POP MART are looking for when hiring for a TikTok Shop Coordinator.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to POP MART for the TikTok Shop Coordinator, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at POP MART as a TikTok Shop Coordinator, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out POP MART’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a TikTok Shop Coordinator.
We think you need these skills to ace TikTok Shop Coordinator in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at POP MART, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with POP MART's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at POP MART. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at POP MART
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that POP MART uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at POP MART. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
