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For Companies At a Glance
- Tasks: Lead performance marketing efforts and drive user acquisition through data-driven paid media strategies.
- Company: Join POP MART, a global leader in designer toys and collectibles.
- Benefits: Enjoy health perks, gym access, monthly collectible gifts, and structured bonuses.
- Other info: Dynamic team culture with regular social events and comprehensive training opportunities.
- Why this job: Make an impact in the exciting world of digital marketing for iconic brands.
- Qualifications: 3+ years in Paid Media with strong analytical skills and hands-on platform experience.
The predicted salary is between 40000 - 50000 £ per year.
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London
Job type: Full time Permanent
Length: 5 days a week
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
Benefits
- Core Health & Protection: Axa Health, Metlife Group Assurance
- Wellbeing & Lifestyle: GYM
- Perks & Extras: AON Discounts and Recognition Portal
- Selected POP MART collectibles as appreciation gifts every month
- A structured bonus/commission scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
- Paid rest breaks
The Role and Candidate
We are looking for a Paid Media executive to lead performance marketing efforts for POP MART. This role will be responsible for driving user acquisition, revenue growth, and marketing efficiency across global digital advertising channels through data-driven paid media strategies.
Responsibilities
- Own and manage paid media strategy and execution across key platforms (Meta, Google, TikTok, YouTube, etc.)
- Develop and optimize performance marketing strategies aligned with brand and business objectives across different markets and product lines (e.g., blind boxes, IP merchandise, collectibles)
- Manage day-to-day campaign operations including setup, optimization, budgeting, and pacing
- Continuously test and optimize ad creatives to improve CTR, CVR, and ROAS
- Conduct performance analysis and reporting using platform data and analytics tools
- Collaborate closely with creative, content, e-commerce, and brand teams to improve ad performance and landing page conversion
- Monitor industry trends and competitor activities to identify growth opportunities and best practices
- Manage relationships with media platforms or external agencies if applicable
Required Qualifications
- At least 3 years of experience in Paid Media / Performance Marketing roles
- Strong hands-on experience with platforms such as Meta Business Suite, Google Ads, and TikTok Ads
- Strong analytical skills with the ability to translate data into actionable insights
- Experience with A/B testing and performance optimization methodologies
- Hands-on experience in image and video content creation is a plus
- Familiarity with DTC brands, e-commerce, or consumer goods is a plus
Digital Marketing Executive - Paid Media in London employer: POP MART
Contact Detail:
POP MART Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - Paid Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at POP MART or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use real data and results to demonstrate how you've driven user acquisition and revenue growth in past roles.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of the latest trends in digital marketing. Be ready to discuss how you can apply these trends to POP MART's unique brand and products.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the POP MART team.
We think you need these skills to ace Digital Marketing Executive - Paid Media in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with paid media and performance marketing, especially if you've worked with platforms like Meta or Google Ads. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about designer toys and how your background makes you a perfect fit for POP MART. Keep it engaging and relevant to the role – we love a bit of personality!
Showcase Your Achievements: When detailing your past roles, focus on your achievements in paid media campaigns. Use numbers and metrics to demonstrate your impact, like improved CTR or ROAS. We’re all about data-driven results, so make sure to flaunt those successes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the POP MART family right from the start!
How to prepare for a job interview at POP MART
✨Know Your Platforms
Make sure you’re well-versed in the key platforms mentioned in the job description, like Meta, Google, and TikTok. Familiarise yourself with their advertising tools and recent updates, as this will show your genuine interest and expertise in paid media.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in your previous roles. Bring examples of performance analysis you've conducted and how it led to actionable insights. This will demonstrate your ability to translate data into results.
✨Be Creative with Campaigns
Think of innovative campaign ideas that could work for POP MART’s unique products. Share any past experiences where you’ve successfully tested ad creatives or optimised campaigns. This will highlight your hands-on experience and creativity in performance marketing.
✨Stay Updated on Trends
Research current trends in the designer toy industry and digital marketing. Be ready to discuss how these trends could impact POP MART’s strategy. Showing that you’re proactive about industry knowledge will impress the interviewers.