Head of E-Commerce EU (London Area)

Industry: Designer toys and collectible pieces

Location: Canary Wharf, London

Job type: Full time Permanent

Working Hours: 40 hours per week

About POP MART

Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.

POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand\’s position in the region.

For more information, please visit and our LinkedIn Career page.

What to Expect

POP MART is a fast-paced company with a young and multicultural team where you can expect to:

• Take ownership of regional e-commerce performance across multiple European markets
• Lead digital operations, merchandising, and campaign execution in collaboration with HQ and local teams
• Shape the customer experience and commercial effectiveness of POP MART’s official online platforms and selected marketplaces
• Play a pivotal role in connecting our product, retail, and digital strategy in one of our fastest growing channels

Benefits

POP MART offers our employees:

• Selected POP MART toys as appreciation gifts every month
• A structured bonus scheme in line with the company’s and the individual’s performance
• Comprehensive training and development programs
• Regular team social events
• Paid rest breaks

The Role and Candidate

We are hiring the E-commerce leader to lead POP MART Europe\’s online commercial and operational performance across key European markets. Reporting to the Head of Europe and working closely with the HQ e-commerce and merchandising teams in China, this role will oversee all key digital commerce activities including product launches, order fulfilment flow, site merchandising, content updates, performance tracking, and campaign rollout.

You will act as the primary regional e-commerce lead, managing multiple market needs while ensuring consistency with global brand standards and promotional timelines. The role requires both strategic ownership and day-to-day operational coordination, with a strong emphasis on data-led decision making and cross-functional collaboration.

Responsibilities

Regional E-commerce Operations

• Manage the end-to-end operation of POP MART’s owned e-commerce sites and digital retail platforms in Europe
• Ensure smooth daily order flow, customer support coordination, and delivery fulfilment across markets
• Oversee product listing accuracy, pricing updates, inventory sync, and category-level merchandising
• Act as escalation point for operational issues related to returns, delivery disruptions, or stockouts

Campaign and Launch Execution

• Coordinate with HQ to align regional execution with global campaign timelines and product release schedules
• Lead implementation of online promotions, limited edition launches, and themed activations across EU sites
• Maintain campaign calendars and ensure timely publishing of content, banners, and promotional assets

Performance Monitoring and Analytics

• Track and report on regional KPIs including traffic, conversion, AOV, return rates, and campaign performance
• Use data insights to drive optimisations in user journey, merchandising prioritisation, and promotional planning
• Monitor customer reviews and feedback, and liaise with HQ teams to improve experience and service standards

Cross-functional Coordination

• Collaborate with HQ on regional product allocations, pricing alignment, launch cadence, and channel priorities
• Work closely with regional marketing, retail, and logistics teams to create an integrated brand experience
• Ensure strong linkage between online and offline retail campaigns to support consistent brand storytelling
• Coordinate with third-party logistics and customer service partners to support market-specific service requirements

Required Qualifications

• 10+ years of experience in e-commerce operations or digital merchandising, ideally in a multi-country retail or consumer brand
• Solid understanding of product launch processes, site merchandising, and campaign execution
• Hands-on experience with Shopify, Magento, or similar DTC e-commerce platforms
• Data-savvy and comfortable using Google Analytics, Excel, and performance dashboards to guide decisions
• Strong project coordination skills and ability to work cross-functionally with international teams
• Fluent in English; other European languages are a plus
• Willingness to travel occasionally within Europe

Desirable but Not Essential

• Background in lifestyle retail, youth culture brands, or fast-moving product environments
• Experience managing localised content, currency, and fulfilment for multiple countries
• Familiarity with CRM and retention strategies such as email automation and loyalty programs
• Exposure to Asia-based HQ or cross-regional digital teams