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For Companies At a Glance
- Tasks: Lead e-commerce operations across Europe, managing product launches and digital campaigns.
- Company: Join POP MART, a leading designer toy company with a vibrant culture and global presence.
- Benefits: Enjoy monthly toy gifts, bonuses, training, social events, and paid breaks.
- Why this job: Be part of a fast-paced team shaping the future of designer toys in Europe.
- Qualifications: 10+ years in e-commerce, experience with platforms like Shopify, and strong data skills required.
- Other info: Fluency in English is essential; other languages are a bonus. Occasional travel within Europe may be needed.
The predicted salary is between 43200 - 72000 £ per year.
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London
Job type: Full time Permanent
Working Hours: 40 hours per week
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
What to Expect
POP MART is a fast-paced company with a young and multicultural team where you can expect to:
- Take ownership of regional e-commerce performance across multiple European markets
- Lead digital operations, merchandising, and campaign execution in collaboration with HQ and local teams
- Shape the customer experience and commercial effectiveness of POP MART’s official online platforms and selected marketplaces
- Play a pivotal role in connecting our product, retail, and digital strategy in one of our fastest growing channels
Benefits
POP MART offers our employees:
- Selected POP MART toys as appreciation gifts every month
- A structured bonus scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
- Paid rest breaks
The Role and Candidate
We are hiring the E-commerce leader to lead POP MART Europe's online commercial and operational performance across key European markets. Reporting to the Head of Europe and working closely with the HQ e-commerce and merchandising teams in China, this role will oversee all key digital commerce activities including product launches, order fulfilment flow, site merchandising, content updates, performance tracking, and campaign rollout. You will act as the primary regional e-commerce lead, managing multiple market needs while ensuring consistency with global brand standards and promotional timelines. The role requires both strategic ownership and day-to-day operational coordination, with a strong emphasis on data-led decision making and cross-functional collaboration.
Responsibilities
- Manage the end-to-end operation of POP MART’s owned e-commerce sites and digital retail platforms in Europe
- Ensure smooth daily order flow, customer support coordination, and delivery fulfilment across markets
- Oversee product listing accuracy, pricing updates, inventory sync, and category-level merchandising
- Act as escalation point for operational issues related to returns, delivery disruptions, or stockouts
- Coordinate with HQ to align regional execution with global campaign timelines and product release schedules
- Lead implementation of online promotions, limited edition launches, and themed activations across EU sites
- Maintain campaign calendars and ensure timely publishing of content, banners, and promotional assets
- Track and report on regional KPIs including traffic, conversion, AOV, return rates, and campaign performance
- Use data insights to drive optimisations in user journey, merchandising prioritisation, and promotional planning
- Monitor customer reviews and feedback, and liaise with HQ teams to improve experience and service standards
- Collaborate with HQ on regional product allocations, pricing alignment, launch cadence, and channel priorities
- Work closely with regional marketing, retail, and logistics teams to create an integrated brand experience
- Ensure strong linkage between online and offline retail campaigns to support consistent brand storytelling
- Coordinate with third-party logistics and customer service partners to support market-specific service requirements
Required Qualifications
- 10+ years of experience in e-commerce operations or digital merchandising, ideally in a multi-country retail or consumer brand
- Solid understanding of product launch processes, site merchandising, and campaign execution
- Hands-on experience with Shopify, Magento, or similar DTC e-commerce platforms
- Data-savvy and comfortable using Google Analytics, Excel, and performance dashboards to guide decisions
- Strong project coordination skills and ability to work cross-functionally with international teams
- Fluent in English; other European languages are a plus
- Willingness to travel occasionally within Europe
Desirable but Not Essential
- Background in lifestyle retail, youth culture brands, or fast-moving product environments
- Experience managing localised content, currency, and fulfilment for multiple countries
- Familiarity with CRM and retention strategies such as email automation and loyalty programs
- Exposure to Asia-based HQ or cross-regional digital teams
Contact Detail:
POP MART Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce EU
✨Tip Number 1
Familiarise yourself with POP MART's product range and brand ethos. Understanding their unique designer toys and collaborations will help you articulate how your experience aligns with their vision during discussions.
✨Tip Number 2
Network with professionals in the e-commerce and toy industry, especially those who have experience with brands similar to POP MART. Engaging with them on platforms like LinkedIn can provide insights and potentially valuable connections.
✨Tip Number 3
Stay updated on the latest trends in e-commerce and digital merchandising, particularly within the European market. Being able to discuss current trends and how they could apply to POP MART will demonstrate your proactive approach.
✨Tip Number 4
Prepare to showcase your data-driven decision-making skills. Be ready to discuss specific examples of how you've used analytics to improve e-commerce performance in previous roles, as this is crucial for the Head of E-Commerce position.
We think you need these skills to ace Head of E-Commerce EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce operations and digital merchandising. Focus on your achievements in managing online platforms and driving performance metrics, as these are crucial for the Head of E-Commerce role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for designer toys and your understanding of POP MART's brand. Discuss how your skills align with their needs, particularly in leading e-commerce strategies across multiple European markets.
Showcase Data-Driven Decision Making: Emphasise your experience with data analytics tools like Google Analytics and Excel. Provide examples of how you've used data to optimise e-commerce performance and improve customer experiences in previous roles.
Highlight Cross-Functional Collaboration: Mention any experience you have working with international teams or coordinating with various departments. This is important for the role, as it requires collaboration with marketing, logistics, and HQ teams to ensure a seamless brand experience.
How to prepare for a job interview at POP MART
✨Research POP MART Thoroughly
Before the interview, dive deep into POP MART's history, values, and product offerings. Understanding their iconic IPs and collaborations will help you demonstrate your passion for the brand and its culture during the conversation.
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your previous experience in e-commerce operations, especially in multi-country environments. Highlight specific examples of how you've successfully managed product launches, campaign executions, and performance monitoring in your past roles.
✨Emphasise Data-Driven Decision Making
Since the role requires a strong emphasis on data-led decisions, come equipped with examples of how you've used analytics tools like Google Analytics or Excel to drive optimisations in user journeys and merchandising strategies.
✨Demonstrate Cross-Functional Collaboration Skills
The position involves working closely with various teams, so be ready to share experiences where you've effectively collaborated with marketing, logistics, or customer service teams. This will show your ability to integrate different functions for a cohesive brand experience.
