Go To Market Executive

Go To Market Executive

Location: United Kingdom (with frequent travel across EU countries)

Department: Retail Expansion Department

Reports To: Regional Store Development Manager / Head of EU Retail Expansion

Travel Requirement: Frequent business travel across Europe (project-based)

About POP MART:

Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, SKULLPANDA, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.

POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect:

POP MART is a boutique-sized company with a young and multicultural team where you can expect to:

• Gain valuable professional experience covering the entire retail life cycle
• Have the opportunity to work with people from different countries and cultures in a collaborative environment
• Receive structured customer service, retail operations, and product training
• Be proactively involved in the company’s growth

Benefits:

POP MART offers our employees:

• Selected POP MART toys as appreciation gifts every month
• A structured bonus scheme in line with the company’s and the individual’s performance
• Comprehensive training and development programs
• Regular team social events
• Paid rest breaks

Role Overview:

POP MART is seeking a highly organized and proactive EU GTM Executive to join our Retail Store Expansion Department. This role will play a key part in the successful go-to-market (GTM) execution of physical retail store openings across the UK and EU regions. The ideal candidate will bring strong project management experience, preferably within the construction, retail rollout, or commercial property sectors.

The EU GTM Executive will serve as the bridge between internal departments and external partners, ensuring that each project progresses smoothly from concept to store opening. This includes coordinating with internal teams (Construction, Visual Merchandising, Marketing, Retail, Supply Chain, Legal, and Finance) and external stakeholders such as landlords, project managers (PM), general contractors (GC), and local consultants.

Key Responsibilities:

• Act as the GTM project lead for assigned store rollout projects across the EU and UK region.
• Coordinate and host cross-functional meetings with internal departments to align on project timelines, budgets, milestones, and urgent topics.
• Liaise directly with landlords, project managers, general contractors, and local authorities to ensure smooth progress of construction and fit-out phases.
• Schedule and lead project update meetings with internal and external teams to resolve roadblocks and drive on-time project delivery.
• Assist in sourcing, vetting, and building partnerships with local PM and GC companies across multiple countries.
• Prepare and maintain accurate project documentation, including meetings, progresses reports, SOPs, and launches reviews.
• Track and manage multiple project timelines simultaneously under tight deadlines.
• Provide on-site support during critical project milestones such as pre-opening, handover, inspections, and launch.
• Interpret and review construction drawings (CAD) to align project execution with design intent.
• Maintain long-term relationships with external collaborators and contribute to the development of a trusted partner network in each market.
• Ensure all required paperwork, permissions, and compliance steps are handled per local regulations.

Requirements:

• Experience in project management (retail construction), store development, or real estate, preferably in UK or EU countries.
• Experience coordinating cross-functional teams and external vendors in a fast-paced, deadline-driven environment.
• Familiarity with construction terms and processes; able to read and interpret CAD drawings.
• Strong ability to manage multiple tasks and projects simultaneously under pressure.
• Excellent written and verbal communication skills; capable of drafting clear meeting summaries, reports, and SOPs.
• Demonstrated ability to build and maintain relationships with landlords, contractors, consultants, and vendors.
• Resourceful and proactive in identifying new partners and building local vendor networks.
• Must hold a valid work visa/residency in the UK for employment.
• Must be eligible to travel freely across Europe (Schengen or equivalent access).
• Fluent in English; additional European language(s) a plus.

Preferred Qualifications:

• Experience working on retail store launches or rollouts across multiple countries.
• Previous exposure to fast-growing international consumer brands or retail environments.
• Familiarity with project management tools.
• Strong organizational, analytical, and problem-solving skills.

Your Application

If the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email to eu.hr@popmart.com.