At a Glance
- Tasks: Lead and grow our TikTok Shop in Europe, optimising operations and driving performance.
- Company: Join POP MART, a global leader in designer toys and collectibles.
- Benefits: Enjoy monthly gifts, bonuses, training, and team events.
- Other info: Dynamic, multicultural team with opportunities for personal and professional growth.
- Why this job: Be a founding member shaping the future of e-commerce in a vibrant industry.
- Qualifications: 3-4 years of TikTok Shop experience and strong e-commerce skills required.
The predicted salary is between 45000 - 55000 £ per year.
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London Office
Job type: Full time – Permanent
About POP MART
POP MART is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross-border e-commerce platforms reaches audiences in over ninety countries and regions.
What to Expect
- Contribute to a fast-growing European business that combines retail, art, and creative storytelling
- Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
- Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas
POP MART offers our employees:
- Monthly appreciation gifts featuring our latest POP MART designs
- A structured bonus scheme linked to company and individual performance
- Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support
- Training and development programmes that build both professional skills and creative thinking
- Regular team events that bring our people together to share ideas and celebrate our work
The Role and Candidate
We are seeking an E-Commerce Manager - TikTok Shop! Be our first operator in the EU. Build, lead, and scale TikTok Shop in Europe! We’re looking for a sharp, data-driven Trading & Operations Lead to launch and grow our TikTok Shop presence across the UK and Europe.
Responsibilities
- Own trading & performance for TikTok Shop UK & EU: test offers, adjust pins, apply urgency tactics to drive conversion.
- Lead end-to-end shop ops: product listings, Seller Center, promos/vouchers, and coordination with livestream studios.
- Drive continuous improvement: triage issues, refine processes, and spot growth opportunities.
- Track performance: build live dashboards, share weekly trade recaps with actionable insights.
- Collaborate cross-functionally: work closely with Merchandising, Finance, Content, and Fulfilment teams.
- Scale operations: help transition ownership from China to the UK, then expand into other EU-language markets.
Required Qualifications
- 3–4 years of hands-on TikTok Shop experience – brand or agency side.
- Proven ecommerce trading skills – promos, flash sales, and other live commerce levers.
- Strong Seller Center knowledge and comfort navigating platform tools.
- Deep understanding of TikTok culture, trends, creators, and user behaviour.
- Data-first mindset: comfortable interpreting CTR, CVR, AOV, and GMV to drive smart optimisations.
- Highly organised, proactive, and collaborative across multiple workstreams.
- Culturally curious: able to spot and adapt to local customer behaviours across European markets.
- Strong collaboration skills with marketing, content, and creative teams to deliver a consistent, high-converting brand presence on Amazon.
- Entrepreneurial mindset with leadership capabilities; previous team management or mentoring experience is highly desirable.
Desirable but Not Essential
- Experience in the toy industry or pop culture retail sector.
- Familiarity with UK and European retail landscapes.
- Understanding of designer toy and collectible trends, particularly in the art-toy market.
- Additional European languages such as German, French, Italian, Spanish, or Chinese are a strong plus.
- Experience in agency or fast-paced startup environments.
- Familiarity with creator/affiliate programs or content localisation.
- Track record of contributing to international ecommerce expansion.
If you are excited to be part of POP MART’s journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.
E-commerce Manager - TikTok Shop employer: POP MART
At POP MART, we pride ourselves on being an excellent employer that fosters a vibrant and inclusive work culture. As an Amazon Marketplace Operations Coordinator, you'll not only have the chance to enhance your skills in a dynamic international environment but also benefit from ample opportunities for professional growth and development. Our commitment to employee well-being and innovation makes us a standout choice for those seeking meaningful and rewarding employment in the eCommerce sector.
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce Manager - TikTok Shop
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like POP MART are looking for when hiring for a E-commerce Manager - TikTok Shop.
✨Showcase Your Skills with an Online Portfolio
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
Don’t forget to check out POP MART’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a E-commerce Manager - TikTok Shop.
We think you need these skills to ace E-commerce Manager - TikTok Shop
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at POP MART, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with POP MART's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at POP MART. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at POP MART
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that POP MART uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at POP MART. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
