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- Tasks: Lead and scale TikTok Shop in Europe, optimising operations and driving performance.
- Company: Join POP MART, a global leader in designer toys and collectibles.
- Benefits: Enjoy monthly gifts, bonuses, training, and team events.
- Why this job: Be a founding member shaping the future of e-commerce in a vibrant industry.
- Qualifications: 3-4 years of TikTok Shop experience and strong e-commerce skills required.
- Other info: Dynamic, multicultural team with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
E-commerce Manager – TikTok Shop
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London Office
Job type: Full time – Permanent
About POP MART
POP MART is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.
POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.
For more information, please visit and our LinkedIn Career page.
What to Expect
POP MART is a fast-paced company with a young and multicultural team where you can expect to:
- Contribute to a fast-growing European business that combines retail, art, and creative storytelling
- Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
- Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas
Benefits
POP MART offers our employees:
- Monthly appreciation gifts featuring our latest POP MART designs
- A structured bonus scheme linked to company and individual performance
- Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support
- Training and development programmes that build both professional skills and creative thinking
- Regular team events that bring our people together to share ideas and celebrate our work
The Role and Candidate
We are seeking a E-Commerce Manager – TikTok Shop!
Be our first operator in the EU.
Build, lead, and scale TikTok Shop in Europe!
We're looking for a sharp, data-driven Trading & Operations Lead to launch and grow our TikTok Shop presence across the UK and Europe.
This is a founding hire – you'll take the reins on daily shop trading, optimise operations, and eventually build the local team as we scale into additional EU markets.
Responsibilities
- Own trading & performance for TikTok Shop UK & EU: test offers, adjust pins, apply urgency tactics to drive conversion.
- Lead end-to-end shop ops: product listings, Seller Center, promos/vouchers, and coordination with livestream studios.
- Drive continuous improvement: triage issues, refine processes, and spot growth opportunities.
- Track performance: build live dashboards, share weekly trade recaps with actionable insights.
- Collaborate cross-functionally: work closely with Merchandising, Finance, Content, and Fulfilment teams.
- Scale operations: help transition ownership from China to the UK, then expand into other EU-language markets.
Required Qualifications
- 3–4 years of hands-on TikTok Shop experience – brand or agency side.
- Proven ecommerce trading skills – promos, flash sales, and other live commerce levers.
- Strong Seller Center knowledge and comfort navigating platform tools.
- Deep understanding of TikTok culture, trends, creators, and user behavior .
- Data-first mindset: comfortable interpreting CTR, CVR, AOV, and GMV to drive smart optimizations.
- Highly organized, proactive, and collaborative across multiple workstreams.
- Culturally curious: able to spot and adapt to local customer behaviors across European markets.
- Strong collaboration skills with marketing, content, and creative teams to deliver a consistent, high-converting brand presence on Amazon
- Entrepreneurial mindset with leadership capabilities; previous team management or mentoring experience is highly desirable
Desirable but Not Essential
- Experience in the toy industry or pop culture retail sector.
- Familiarity with UK and European retail landscapes.
- Understanding of designer toy and collectible trends, particularly in the art toy market.
- Additional European languages such as German, French, Italian, Spanish, or Chinese are a strong plus.
- Experience in agency or fast-paced startup environments .
- Familiarity with creator/affiliate programs or content localisation .
- Track record of contributing to international ecommerce expansion.
If you are excited to be part of POP MART’s journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.
E-commerce Manager - TikTok Shop employer: POP MART
Contact Detail:
POP MART Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-commerce Manager - TikTok Shop
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to POP MART. Use LinkedIn to connect and engage with them; you never know who might help you land that interview.
✨Tip Number 2
Show off your TikTok skills! Create a short video showcasing your understanding of e-commerce trends and how you’d approach managing the TikTok Shop. This will not only demonstrate your creativity but also your passion for the role.
✨Tip Number 3
Prepare for the interview by diving deep into POP MART’s products and culture. Familiarise yourself with their iconic characters and recent campaigns. This will show you’re genuinely interested and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the POP MART family and ready to take on the challenge.
We think you need these skills to ace E-commerce Manager - TikTok Shop
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let your enthusiasm for e-commerce and TikTok Shop shine through. We want to see how your love for designer toys and unique customer experiences aligns with our mission at POP MART.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in e-commerce and TikTok. We’re looking for specific examples of your trading skills and any hands-on experience you have with Seller Center or live commerce.
Be Data-Driven: Since we value a data-first mindset, include metrics and results from your previous roles. Show us how you've used data to drive optimisations and improve performance in your past e-commerce projects.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at POP MART.
How to prepare for a job interview at POP MART
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok culture and trends. Familiarise yourself with the platform's features, especially those related to e-commerce. Being able to discuss recent successful campaigns or viral trends will show your passion and understanding of the space.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how you’ve interpreted metrics like CTR and CVR to optimise e-commerce strategies. This will demonstrate your data-first mindset, which is crucial for the role.
✨Be Ready to Talk Operations
Since you'll be leading shop operations, think about your past experiences managing product listings and promotions. Be prepared to share specific examples of how you’ve streamlined processes or improved performance in a fast-paced environment.
✨Cultural Curiosity is Key
POP MART values a culturally curious mindset. Research the European markets you’ll be working in and be ready to discuss how local behaviours influence e-commerce strategies. Showing that you can adapt to different customer needs will set you apart.
