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For Companies At a Glance
- Tasks: Lead performance marketing efforts and drive user acquisition through paid media strategies.
- Company: Join POP MART, a global leader in designer toys and collectibles.
- Benefits: Enjoy health perks, discounts, monthly collectibles, and a structured bonus scheme.
- Other info: Dynamic team culture with regular social events and growth opportunities.
- Why this job: Make an impact in the exciting world of digital marketing for iconic brands.
- Qualifications: 3+ years in Paid Media with strong analytical and creative skills.
The predicted salary is between 35000 - 45000 £ per year.
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London
Job type: Full time Permanent
Length: 5 days a week
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
Benefits
- Core Health & Protection: Axa Health Metlife Group Assurance
- Wellbeing & Lifestyle: GYM
- Perks & Extras: AON Discounts and Recognition Portal
- Selected POP MART collectibles as appreciation gifts every month
- A structured bonus/commission scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
- Paid rest breaks
The role and candidate
We are looking for a Paid Media executive to lead performance marketing efforts for POP MART. This role will be responsible for driving user acquisition, revenue growth, and marketing efficiency across global digital advertising channels through data-driven paid media strategies.
Responsibilities
- Own and manage paid media strategy and execution across key platforms (Meta, Google, TikTok, YouTube, etc.)
- Develop and optimize performance marketing strategies aligned with brand and business objectives across different markets and product lines (e.g., blind boxes, IP merchandise, collectibles)
- Manage day-to-day campaign operations including setup, optimization, budgeting, and pacing
- Continuously test and optimize ad creatives to improve CTR, CVR, and ROAS
- Conduct performance analysis and reporting using platform data and analytics tools
- Collaborate closely with creative, content, e-commerce, and brand teams to improve ad performance and landing page conversion
- Monitor industry trends and competitor activities to identify growth opportunities and best practices
- Manage relationships with media platforms or external agencies if applicable
Required qualifications
- At least 3 years of experience in Paid Media / Performance Marketing roles
- Strong hands-on experience with platforms such as Meta Business Suite, Google Ads, and TikTok Ads
- Strong analytical skills with the ability to translate data into actionable insights
- Experience with A/B testing and performance optimization methodologies
- Hands-on experience in image and video content creation is a plus
- Familiarity with DTC brands, e-commerce, or consumer goods is a plus
Digital Marketing Executive - Paid Media employer: POP MART
Contact Detail:
POP MART Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - Paid Media
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital marketing. This is your chance to shine and demonstrate what you can bring to the table, especially in paid media strategies.
✨Tip Number 3
Prepare for interviews by researching POP MART and its products. Understand their brand values and how your experience aligns with their goals. Tailor your responses to show how you can drive user acquisition and revenue growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the POP MART team and contributing to their exciting journey.
We think you need these skills to ace Digital Marketing Executive - Paid Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with paid media and performance marketing, especially with platforms like Meta and Google Ads. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about designer toys and how your background makes you a perfect fit for POP MART. We love seeing enthusiasm and creativity in applications!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention any relevant experience you have with performance metrics and A/B testing. We’re keen on candidates who can turn numbers into actionable insights, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and eager to join our team!
How to prepare for a job interview at POP MART
✨Know Your Platforms
Make sure you’re well-versed in the key platforms mentioned in the job description, like Meta, Google, and TikTok. Familiarise yourself with their advertising tools and features, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in your previous roles. Bring examples of how you’ve optimised campaigns based on performance metrics, and be ready to explain your thought process behind those decisions.
✨Be Creative with Ad Content
Since the role involves testing ad creatives, think about some innovative ideas you could bring to the table. Have a few examples of successful campaigns or creative concepts you’ve worked on, and be prepared to discuss what made them effective.
✨Stay Updated on Industry Trends
Research current trends in the designer toy market and digital marketing landscape. Being able to discuss recent developments or competitor strategies will demonstrate your passion for the industry and your proactive approach to staying informed.