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- Tasks: Act as a digital bridge between Europe and HQ, enhancing ecommerce and CRM platforms.
- Company: Join POP MART, a global leader in designer collectibles and trend culture.
- Benefits: Enjoy monthly art toy gifts, structured bonuses, and team events.
- Why this job: Make a real impact by connecting business and technology across continents.
- Qualifications: 5+ years as a Business Analyst with strong eCommerce and GDPR knowledge.
- Other info: Collaborate with passionate teams and contribute to a vibrant brand culture.
The predicted salary is between 36000 - 60000 £ per year.
POP MART is a global pioneer in trend culture and designer collectibles, bringing art toys and iconic characters like MOLLY, SKULLPANDA, and DIMOO to life through immersive retail, storytelling, and innovation.
With a strong and growing footprint in Europe—including the UK, France, Germany, and beyond—we’re scaling our digital and retail infrastructure to better serve our customers and fans. From physical stores to cross-border ecommerce and localised digital experiences, our mission is to make the world of designer toys accessible, fun, and unforgettable.
The Role: Be the Digital Bridge Between Europe and HQ
We’re looking for a Digital IT Business Analyst – Europe to join our regional team and act as a strategic link between local business units across Europe and our HQ IT team in China.
You’ll work across ecommerce, CRM, and digital platforms—ensuring business needs are clearly captured, translated into technical solutions, and successfully rolled out across Europe. This role is perfect for a solutions-oriented analyst who thrives in multicultural environments and enjoys turning complexity into clarity.
What You’ll Do
- Act as the bridge between EU teams and HQ IT in China – ensuring aligned priorities and smooth communication.
- Partner with stakeholders to support and enhance ecommerce, CRM, and digital platforms across multiple markets.
- Gather, analyse, and document business requirements, translating them into actionable specs for HQ development teams.
- Ensure regional GDPR compliance – working closely with legal/DPO teams and HQ.
- Manage regional rollouts and enhancements, ensuring alignment with global digital strategy.
- Lead UAT, training, and change management across EU teams for new tools and features.
- Continuously identify digital opportunities to enhance customer experience and streamline operations.
Who You Are
5+ years of experience as a Business Analyst in digital/IT environments.
Strong understanding of eCommerce platforms and CRM systems.
Proven experience ensuring GDPR compliance and working with DPO/legal stakeholders.
Experience working with global HQ teams on regional system implementations.
Solid grasp of project management methodologies (Agile/Waterfall); certifications are a plus.
Strong communicator and cross-functional collaborator, ideally across multiple European countries.
Fluent in English; additional European languages (e.g., German, French, Italian, Spanish) are a big plus.
Nice to Have, But Not Required
- Experience supporting Asia-based HQs or global ecommerce operations.
- Familiarity with retail, collectibles, or lifestyle consumer brands.
- Interest in or exposure to digital commerce in the designer toy or pop culture space.
Why Join POP MART?
Help bridge the gap between business and technology across continents.
Collaborate with passionate teams across Europe and Asia.
Contribute to the growth of a brand that combines art, retail, and culture.
Monthly art toy gifts, structured bonuses, EAP support, and team events.
Equal Employment Opportunity Statement
POP MART is an equal opportunities employer and welcomes applications from all qualified candidates.
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Digital IT Business Analyst – Europe employer: POP MART
Contact Detail:
POP MART Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital IT Business Analyst – Europe
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at POP MART or similar companies. Use LinkedIn to connect and engage with them; you never know who might help you land that interview!
✨Tip Number 2
Prepare for your interviews by researching POP MART’s culture and values. Show us how your experience aligns with our mission of making designer toys accessible and fun. Tailor your answers to reflect our brand's spirit!
✨Tip Number 3
Practice your communication skills! As a Digital IT Business Analyst, you'll need to bridge gaps between teams. Role-play common interview scenarios with a friend to boost your confidence and clarity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining the POP MART family!
We think you need these skills to ace Digital IT Business Analyst – Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital IT Business Analyst. Highlight your experience with eCommerce platforms and CRM systems, as well as any relevant project management methodologies you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've acted as a bridge between teams and how you've tackled complex projects in multicultural environments. Let us see your personality!
Showcase Your Communication Skills: As a Digital IT Business Analyst, strong communication is key. In your application, make sure to demonstrate how you've successfully collaborated with stakeholders and managed cross-functional teams. We love seeing clear and concise communication in action!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes straight to the right people. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at POP MART
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of eCommerce platforms and CRM systems. Be ready to discuss how you've used these tools in past roles, especially in relation to GDPR compliance and working with legal teams.
✨Showcase Your Communication Skills
As a Digital IT Business Analyst, you'll need to act as a bridge between teams. Prepare examples of how you've successfully communicated complex ideas to diverse stakeholders, particularly in multicultural environments.
✨Be Ready for Scenario Questions
Expect questions that ask you to solve hypothetical problems or scenarios related to digital rollouts or project management. Think about your experience with Agile and Waterfall methodologies and be prepared to explain how you would apply them in real situations.
✨Demonstrate Your Passion for the Brand
Familiarise yourself with POP MART's products and culture. Show genuine enthusiasm for designer toys and how they fit into the broader retail landscape. This will help you connect with the interviewers and demonstrate your alignment with the company's mission.