Data Analyst: European Retail Performance & Insights

Industry: Designer toys and collectible pieces

Location: London, Canary Wharf

Job type: Full time Permanent

About POP MART

POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e-commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.

POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.

What to Expect

• Contribute to a fast-growing European business that combines retail, art, and creative storytelling
• Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
• Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas

POP MART offers our employees:

• Monthly appreciation gifts featuring our latest POP MART designs
• A structured bonus scheme linked to both company and individual performance
• 25 days of annual leave, in addition to bank holidays
• 4x life insurance, together with group medical and travel insurance
• A confidential Employee Assistance Programme, alongside access to a discount platform for selected online retailers
• Training and development programmes, together with regular team events that encourage learning, collaboration, and celebration

The Role and Candidate

We are looking for a data driven and detail oriented professional to support business performance monitoring and analysis across POP MART’s European business. This role focuses on operational reporting, performance tracking, and business insight generation across key revenue channels, including physical stores, vending machines, and online business. You will support the business by monitoring core operational indicators, identifying trends and issues through data, and helping teams better understand performance through clear, accurate, and practical analysis.

You will also work closely with teams including Finance, Retail Operations, Marketing, Merchandising, and Business Development to support regular reporting, operational reviews, and day to day data requests. In parallel, the role will contribute to improving reporting consistency, data quality, and the practical use of data in business operations. This position would suit someone with solid analytical capability, structured thinking, and a hands on approach, who is comfortable working with detailed data while supporting wider business needs in a fast paced environment.

Responsibilities

• Daily Operation Monitoring and Performance Review
• Establish daily, weekly and monthly monitoring for core operational indicators, including revenue, gross profit, expense ratio, payment collection, labour efficiency and store efficiency, across all revenue channels such as physical stores, vending machines and online business
• Prepare daily, weekly, monthly and quarterly operational reports in a timely manner, benchmark performance against budget, year on year and month on month data, and analyse the causes of performance gaps
• Track key business indicators including sales volume, average transaction value, conversion rate and profit margin, and provide regular operational analysis to support performance improvement
• Analyse the performance of different markets, stores and vending machines, identify trends and issues, and support the development of targeted actions to improve profitability
• Support the Business Development team with data input for store and vending machine site selection, based on market data and operational analysis
• Support monthly and quarterly operational review meetings by preparing review materials and presentations, highlighting business progress, key issues and improvement priorities, and tracking follow up actions
• Work closely with the Finance team to verify operational, cost and expense data, align statistical definitions, resolve data discrepancies, and ensure management reporting is accurate and reliable
• Business Insights and Reporting
• Work closely with business teams on a daily basis to understand key business pain points, and support practical data solutions based on business needs and operating scenarios
• Conduct data analysis across sales operations, marketing and consumer insights, identify the business logic behind the data, and provide insights to support business optimisation
• Improve the quality and depth of recurring insight reports by moving beyond data listing and strengthening business focused conclusions and recommendations
• Build and maintain structured data records and archives to support data traceability, consistency and reusability
• Extract and process data from multiple sources, including business systems, CRM and ERP systems, and use SQL for regular queries, data cleaning, deduplication, correlation and aggregation
• Build and maintain basic dashboards and automated reports to reduce manual reporting, improve data visibility, and support more efficient access to information
• Cross Functional Collaboration and Data Governance
• Support Sales, Marketing, Product, Supply Chain, Finance and other teams with day to day data requests, including customised queries, report exports and basic analysis support
• Provide guidance to business teams on basic data viewing and analysis methods to improve the practical use of data in daily operations
• Support the standardisation of data fields, statistical rules and analysis templates, and help establish data logs and archiving practices to strengthen data governance
• Contribute to the development of a more consistent and practical data culture across the business

Required Qualifications

• 3–5 years of business analysis experience; candidates with experience in management consulting, internet business analysis, retail operations analysis, or other relevant analytical experience, or those with extensive professional experience are preferred
• Excellent communication and organisational skills, capable of handling complex issues with structured thinking and analytical abilities
• Proactive, hands-on, and entrepreneurial mindset with experience working in a fast-paced business environment
• Outstanding problem-solving, analytical, written and verbal communication skills
• Data-sensitive, able to identify business trends and issues through data analysis; proficiency in data analysis and visualisation tools such as Excel, SQL, Tableau is preferred, but strong willingness to learn is a must
• Proficiency in English (listening, speaking, reading and writing), with extensive experience in cross-team project collaboration and communication

Desirable but Not Essential

• Experience in the toy industry or pop culture retail sector
• Familiarity with Local and European retail landscapes
• Understanding of designer toy and collectible trends, particularly in the art toy market
• Experience supporting operational reporting across multiple countries or regions
• Understanding of retail KPIs including conversion rate, ATV, margin, labour efficiency and inventory performance
• Exposure to data governance, reporting automation, or process improvement initiatives
• Experience within retail, consumer goods, eCommerce, or multi-site operations environments
• Experience working with ERP, CRM, POS or business intelligence systems
• Familiarity with dashboard tools such as Tableau, Power BI or Looker

If you are excited to be part of POP MART’s journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.