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- Tasks: Drive eCommerce growth through innovative marketing strategies and data-driven decisions.
- Company: Join POP MART, a leader in designer toys and collectibles.
- Benefits: Enjoy health perks, gym access, monthly collectibles, and a structured bonus scheme.
- Other info: Collaborative environment with opportunities for creativity and career advancement.
- Why this job: Be the first dedicated growth manager in Europe and shape our eCommerce success.
- Qualifications: 3-6 years in performance marketing with strong analytical skills.
The predicted salary is between 50000 - 65000 ÂŁ per year.
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London
Job type: Full time Permanent
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
Benefits
- Core Health & Protection: Axa Health
- MetLife Group Assurance
- Wellbeing & Lifestyle: Gym
- Perks & Extras: AON Discounts and Recognition Portal
- Selected POP MART collectibles as appreciation gifts every month
- A structured bonus/commission scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
- Paid rest breaks
The Role and Candidate
We are looking for a Growth Manager – eCommerce to support the expansion and performance growth of POP MART’s European eCommerce business. This is an exciting opportunity to join at an early stage and play a key role in building and scaling the region’s growth function. As the first dedicated growth hire in Europe, you will work closely with the Head of eCommerce to drive customer acquisition, optimise conversion, improve retention, and build scalable reporting and measurement frameworks. This role spans performance marketing, CRM support, experimentation, analytics, and cross-functional commercial collaboration.
Responsibilities
- Paid Acquisition
- Own and manage paid acquisition channels across Google Shopping, Meta, and support collaboration with TikTok agency partners
- Build, launch, and optimise campaigns with a focus on scalable and efficient growth
- Develop and scale retargeting campaigns using first-party audience data from website, app, and CRM platforms
- Establish baseline CPA and ROAS benchmarks across channels and report on performance weekly
- Monitor campaign efficiency and continuously test new opportunities for growth and optimisation
- Identify conversion leaks across the customer funnel and work with the tech team to implement fixes and improvements
- Prioritise experiments and growth initiatives based on expected commercial and revenue impact
- Support CRM and lifecycle marketing initiatives including EDMs, automations, reactivation, and retention campaigns
- Collaborate with brand and retail teams to support launch campaigns, drops, and customer engagement activities
- Suggest SEO and organic growth improvements to maximise website performance and discoverability
- Own GA4 and native site analytics as primary reporting tools
- Support dashboard development, funnel analysis, event tracking QA, and performance reporting
- Build weekly growth reports tracking CAC, ROAS, conversion rate, channel contribution, and commercial trends
- Work closely with the eCommerce Trading team to align performance insights with business priorities
- Contribute to the relationship and roadmap planning with the Google Analytics agency partner
- Brief creative and content requirements for paid social campaigns, including UGC, product imagery, and campaign assets
- Collaborate closely with EU merchandising, trading, and regional marketing teams across EU, APAC, and US markets
- Share learnings, best practices, and align marketing activation windows globally
- Flag inventory and stock issues that may impact paid media efficiency and trading performance
Required Qualifications
- 3–6 years of hands-on performance marketing experience, ideally within eCommerce, DTC, or high-growth consumer brands
- Direct in-platform experience with at least two of the following: Meta Ads Manager, Google Ads, Google Shopping and TikTok Shopping
- Comfortable using GA4 and performance analytics platforms
- Strong analytical mindset with the ability to translate data into actionable business decisions
- Highly organised and self-directed, with the ability to manage multiple projects independently
- Experience working cross-functionally with marketing, creative, trading, retail, and tech teams
- Strong understanding of acquisition, conversion optimisation, retargeting, and customer lifecycle marketing
Preferred Qualifications
- Experience with CRM or email marketing platforms such as Klaviyo
- Familiarity with attribution tools such as AppsFlyer or similar platforms
- Experience within mobile-first or app-led businesses
- Experience working in drop-driven, limited inventory, or hype-category eCommerce environments
- Exposure to Amazon Sponsored Products or Seller Central
- Interest in experimentation, emerging technologies, and AI/LLM-enabled workflows
Your Application
If the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email eu.hr@popmart.com.
Growth Manager - eCommerce in City of London employer: POP MART
Contact Detail:
POP MART Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager - eCommerce in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at POP MART or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes in performance marketing. This is your chance to shine and demonstrate how you can drive growth for POP MART.
✨Tip Number 3
Prepare for the interview by diving deep into POP MART’s products and their market presence. Knowing their designer toys and collectible pieces inside out will help you stand out as a passionate candidate who truly gets the brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the POP MART family.
We think you need these skills to ace Growth Manager - eCommerce in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Growth Manager role. Highlight your experience in performance marketing and eCommerce, and don’t forget to mention any specific tools you’ve used like Meta Ads Manager or Google Ads.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about designer toys and how your skills can help POP MART grow its eCommerce presence. Keep it engaging and relevant!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical mindset. Mention any experience you have with GA4 or performance analytics platforms, and how you've used data to drive business decisions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly!
How to prepare for a job interview at POP MART
✨Know Your Numbers
As a Growth Manager, you'll need to be comfortable with data. Brush up on key metrics like CPA, ROAS, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive growth.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've managed. Highlight your role in optimising paid acquisition channels and any innovative strategies you implemented. This will demonstrate your hands-on experience and creativity.
✨Understand the Brand
Familiarise yourself with POP MART's products and their unique selling points. Knowing the brand's position in the designer toy market will help you align your answers with their goals and show genuine interest in the company.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's growth strategy and how they measure success. This not only shows your enthusiasm but also helps you gauge if the role aligns with your career aspirations.