Assistant Store Manager - Hamleys, Regent Street in London

Job Description:

Assistant Store Manager - Hamleys

Industry: Designer toys and collectible pieces

Location: 262 Oxford St, London W1C 1DW

Job type: Full time, Permanent

About POP MART

POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.

POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a fast-paced company with a young and multicultural team where you can expect to:

• Contribute to a fast-growing European business that combines retail, art, and creative storytelling
• Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
• Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas

Benefits

POP MART offers our employees:

• Monthly appreciation gifts featuring our latest POP MART designs
• A structured bonus scheme linked to company and individual performance
• Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support
• Training and development programmes that build both professional skills and creative thinking
• Regular team events that bring our people together to share ideas and celebrate our work
• Join Our Team – 40-Hour Workweek, 7-Hour Shifts +1h Paid Lunch

The Role and Candidate

We are searching for an Assistant Store Manager to work alongside our Store Manager! This is a key role in managing the store in all aspects of retail operations and ensuring the sales team provides exceptional customer service that meets POP MART’s standards.

This leadership position requires strong organisational skills, excellent communication abilities, and a passion for retail management. Your enthusiasm for designer toys will make you a competitive candidate.

Responsibilities

• Assist the Store Manager overseeing all aspects of store operations
• Provide exceptional customer service and resolve any customer issues or complaints
• Train and supervise the sales team, ensuring they adhere to company policies and procedures
• Collaborate with the Store Manager to develop strategies for achieving sales targets
• Closely monitor inventory levels and coordinate with the merchandising team and management for replenishment
• Control stock discrepancy by monitoring inventory levels and preventing shoplifting
• Own visual merchandising. Ensure the store tidiness and cleanliness are maintained at the highest level
• Manage the cashier point’s daily opening and closing procedures
• Conduct regular staff meetings to communicate goals, expectations, and updates
• Assist in recruitment, evaluation of potential candidates’ performance, and training new team members
• Perform administrative tasks such as rota scheduling and sales reporting
• Be available to work flexible hours, including nights, weekends, and holidays

Required Qualifications

• 2+ years fulltime experience in store management level
• Fluent in professional English, with excellent verbal and written communication skills
• Proactive with strong customer service skills to provide a memorable shopping experience
• Proven ability to develop and implement strategies to achieve sales targets
• Demonstrated leadership skills with experience supervising a team
• Strong organizational skills with a keen attention to detail
• Proficient in administrative tasks such as rota scheduling and reporting
• Effective time management and task prioritization abilities
• Team-oriented with the ability to motivate and inspire others

Desirable but Not Essential

• Experience in the toy or collectibles industry
• Knowledge of visual merchandising techniques
• Familiarity with retail management software and point-of-sale systems

If you are excited to be part of POP MART’s journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.

Job Types: Full-time, Permanent

Benefits:

• Company pension