At a Glance
- Tasks: Drive eCommerce growth through innovative marketing strategies and data-driven decisions.
- Company: Join POP MART, a leader in designer toys and global entertainment.
- Benefits: Enjoy health perks, discounts, collectibles, and a structured bonus scheme.
- Other info: Collaborative environment with opportunities for creativity and career advancement.
- Why this job: Be the first dedicated growth manager in Europe and shape our eCommerce future.
- Qualifications: 3-6 years in performance marketing with strong analytical skills.
The predicted salary is between 49500 - 60500 £ per year.
POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
Benefits
- Core Health & Protection: Axa Health
- MetLife Group Assurance
- Wellbeing & Lifestyle: Gym
- Perks & Extras: AON Discounts and Recognition Portal
- Selected POP MART collectibles as appreciation gifts every month
- A structured bonus/commission scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
- Paid rest breaks
The Role and Candidate
We are looking for a Growth Manager – eCommerce to support the expansion and performance growth of POP MART’s European eCommerce business. This is an exciting opportunity to join at an early stage and play a key role in building and scaling the region’s growth function. As the first dedicated growth hire in Europe, you will work closely with the Head of eCommerce to drive customer acquisition, optimise conversion, improve retention, and build scalable reporting and measurement frameworks. This role spans performance marketing, CRM support, experimentation, analytics, and cross-functional commercial collaboration.
Responsibilities
- Paid Acquisition
- Own and manage paid acquisition channels across Google Shopping, Meta, and support collaboration with TikTok agency partners
- Build, launch, and optimise campaigns with a focus on scalable and efficient growth
- Develop and scale retargeting campaigns using first-party audience data from website, app, and CRM platforms
- Establish baseline CPA and ROAS benchmarks across channels and report on performance weekly
- Monitor campaign efficiency and continuously test new opportunities for growth and optimisation
- Growth & Experimentation
- Identify conversion leaks across the customer funnel and work with the tech team to implement fixes and improvements
- Prioritise experiments and growth initiatives based on expected commercial and revenue impact
- Support CRM and lifecycle marketing initiatives including EDMs, automations, reactivation, and retention campaigns
- Collaborate with brand and retail teams to support launch campaigns, drops, and customer engagement activities
- Suggest SEO and organic growth improvements to maximise website performance and discoverability
- Analytics & Reporting
- Own GA4 and native site analytics as primary reporting tools
- Support dashboard development, funnel analysis, event tracking QA, and performance reporting
- Build weekly growth reports tracking CAC, ROAS, conversion rate, channel contribution, and commercial trends
- Work closely with the eCommerce Trading team to align performance insights with business priorities
- Contribute to the relationship and roadmap planning with the Google Analytics agency partner
- Cross-functional Collaboration
- Brief creative and content requirements for paid social campaigns, including UGC, product imagery, and campaign assets
- Collaborate closely with EU merchandising, trading, and regional marketing teams across EU, APAC, and US markets
- Share learnings, best practices, and align marketing activation windows globally
- Flag inventory and stock issues that may impact paid media efficiency and trading performance
Required Qualifications
- 3–6 years of hands-on performance marketing experience, ideally within eCommerce, DTC, or high-growth consumer brands
- Direct in-platform experience with at least two of the following: Meta Ads Manager, Google Ads, Google Shopping and TikTok Shopping
- Comfortable using GA4 and performance analytics platforms
- Strong analytical mindset with the ability to translate data into actionable business decisions
- Highly organised and self-directed, with the ability to manage multiple projects independently
- Experience working cross-functionally with marketing, creative, trading, retail, and tech teams
- Strong understanding of acquisition, conversion optimisation, retargeting, and customer lifecycle marketing
Desirable but Not Essential
- Experience with CRM or email marketing platforms such as Klaviyo
- Familiarity with attribution tools such as AppsFlyer or similar platforms
- Experience within mobile-first or app-led businesses
- Experience working in drop-driven, limited inventory, or hype-category eCommerce environments
- Exposure to Amazon Sponsored Products or Seller Central
- Interest in experimentation, emerging technologies, and AI/LLM-enabled workflows
Your Application
If the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email. POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary. As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.
Growth Manager - E-Commerce in London employer: POP MART UK LIMITED
At POP MART, we pride ourselves on being a dynamic and innovative employer that champions creativity and growth. Our London-based team enjoys a vibrant work culture that fosters collaboration and supports professional development, offering unique opportunities to engage with emerging artists and designers in the exciting world of pop culture. With a commitment to equal opportunity and a focus on delivering joy through our products, joining us means being part of a global movement that celebrates creativity and inspires fun experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Manager - E-Commerce in London
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We think you need these skills to ace Growth Manager - E-Commerce in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at POP MART UK LIMITED, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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How to prepare for a job interview at POP MART UK LIMITED
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In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that POP MART UK LIMITED uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
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✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at POP MART UK LIMITED. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
