POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.Growth Manager – eCommerceIndustry: Designer toys and collectible piecesLocation: Canary Wharf, LondonJob type: Full time PermanentAbout POP MARTFounded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.For more information, please visit www.popmart.com and our LinkedIn Career page.BenefitsPOP MART offers our employees:Core Health & Protection: Axa HealthMetLife Group AssuranceWellbeing & Lifestyle: GymPerks & Extras: AON Discounts and Recognition PortalSelected POP MART collectibles as appreciation gifts every monthA structured bonus/commission scheme in line with the company’s and the individual’s performanceComprehensive training and development programsRegular team social eventsPaid rest breaksThe Role and CandidateWe are looking for a Growth Manager – eCommerce to support the expansion and performance growth of POP MART’s European eCommerce business. This is an exciting opportunity to join at an early stage and play a key role in building and scaling the region’s growth function.As the first dedicated growth hire in Europe, you will work closely with the Head of eCommerce to drive customer acquisition, optimise conversion, improve retention, and build scalable reporting and measurement frameworks. This role spans performance marketing, CRM support, experimentation, analytics, and cross-functional commercial collaboration.ResponsibilitiesPaid AcquisitionOwn and manage paid acquisition channels across Google Shopping, Meta, and support collaboration with TikTok agency partnersBuild, launch, and optimise campaigns with a focus on scalable and efficient growthDevelop and scale retargeting campaigns using first-party audience data from website, app, and CRM platformsEstablish baseline CPA and ROAS benchmarks across channels and report on performance weeklyMonitor campaign efficiency and continuously test new opportunities for growth and optimisationGrowth & ExperimentationIdentify conversion leaks across the customer funnel and work with the tech team to implement fixes and improvementsPrioritise experiments and growth initiatives based on expected commercial and revenue impactSupport CRM and lifecycle marketing initiatives including EDMs, automations, reactivation, and retention campaignsCollaborate with brand and retail teams to support launch campaigns, drops, and customer engagement activitiesSuggest SEO and organic growth improvements to maximise website performance and discoverabilityAnalytics & ReportingOwn GA4 and native site analytics as primary reporting toolsSupport dashboard development, funnel analysis, event tracking QA, and performance reportingBuild weekly growth reports tracking CAC, ROAS, conversion rate, channel contribution, and commercial trendsWork closely with the eCommerce Trading team to align performance insights with business prioritiesContribute to the relationship and roadmap planning with the Google Analytics agency partnerCross-functional CollaborationBrief creative and content requirements for paid social campaigns, including UGC, product imagery, and campaign assetsCollaborate closely with EU merchandising, trading, and regional marketing teams across EU, APAC, and US marketsShare learnings, best practices, and align marketing activation windows globallyFlag inventory and stock issues that may impact paid media efficiency and trading performanceRequired Qualifications3–6 years of hands-on performance marketing experience, ideally within eCommerce, DTC, or high-growth consumer brandsDirect in-platform experience with at least two of the following:Meta Ads Manager, Google Ads, Google Shopping and TikTok ShoppingComfortable using GA4 and performance analytics platformsStrong analytical mindset with the ability to translate data into actionable business decisionsHighly organised and self-directed, with the ability to manage multiple projects independentlyExperience working cross-functionally with marketing, creative, trading, retail, and tech teamsStrong understanding of acquisition, conversion optimisation, retargeting, and customer lifecycle marketingDesirable but Not EssentialExperience with CRM or email marketing platforms such as KlaviyoFamiliarity with attribution tools such as AppsFlyer or similar platformsExperience within mobile-first or app-led businessesExperience working in drop-driven, limited inventory, or hype-category eCommerce environmentsExposure to Amazon Sponsored Products or Seller CentralInterest in experimentation, emerging technologies, and AI/LLM-enabled workflowsYour ApplicationIf the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email eu.hr@popmart.com.*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employeesbecause of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because ofany other status or condition protected by applicable federal, state or local law. #J-18808-Ljbffr
Growth Manager - E-Commerce employer: POP MART UK LIMITED
At POP MART, we pride ourselves on being a dynamic and innovative employer that champions creativity and growth. Our London-based team enjoys a vibrant work culture that fosters collaboration and supports professional development, offering unique opportunities to engage with emerging artists and designers in the exciting world of pop culture. With a commitment to equal opportunity and a focus on delivering joy through our products, joining us means being part of a global movement that celebrates creativity and inspires fun experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Manager - E-Commerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like POP MART UK LIMITED are looking for when hiring for a Growth Manager - E-Commerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to POP MART UK LIMITED for the Growth Manager - E-Commerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at POP MART UK LIMITED as a Growth Manager - E-Commerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out POP MART UK LIMITED’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Growth Manager - E-Commerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at POP MART UK LIMITED, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with POP MART UK LIMITED's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at POP MART UK LIMITED. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at POP MART UK LIMITED
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that POP MART UK LIMITED uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at POP MART UK LIMITED. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
