At a Glance
- Tasks: Drive digital growth through innovative campaigns and customer journeys.
- Company: Join Poolhouse, a dynamic company focused on digital marketing excellence.
- Benefits: Enjoy perks like health care, birthday leave, and discounts.
- Other info: Collaborate with a talented team and grow your career in a startup culture.
- Why this job: Make a real impact in a fast-paced environment with creative freedom.
- Qualifications: 3+ years in digital marketing with strong skills in paid media and CRM.
The predicted salary is between 45000 - 55000 £ per year.
As the Digital Marketing Manager at Poolhouse, you will own and drive our digital growth engine across paid media, CRM, SEO/GEO, landing pages, reporting, and marketing technology. You'll help shape channel strategy while remaining hands-on in building campaigns, customer journeys, tests, and systems that move customers from discovery through to booking and repeat visits. Working closely with the Head of Marketing, Senior Content Manager, and Tech Team, you'll ensure Poolhouse is discoverable, engaging, and commercially effective across every digital touchpoint.
What Success Looks Like
- Paid media campaigns consistently drive strong ROI, bookings, and customer growth
- CRM journeys increase repeat visits, engagement, and customer lifetime value
- Landing pages and booking funnels are optimised for high conversion and low friction
- SEO, GEO, and AI search visibility continue to improve across key discovery channels
- Marketing technology, tracking, and reporting foundations are accurate and scalable
- Performance insights are translated into clear recommendations and measurable actions
- Processes, workflows, and testing frameworks support rapid business growth
Skills, Knowledge and Expertise
- 3+ years' experience in digital marketing, growth marketing, CRM, or a similar hands-on role
- Strong paid media experience across multiple digital platforms
- Working knowledge of CRM strategy, segmentation, lifecycle marketing, and performance reporting
- Understanding of SEO, AEO, content optimisation, and AI-led discovery behaviours
- Comfortable working with websites, landing pages, tracking tools, and martech platforms
- Creative and analytical mindset with strong attention to detail
- Startup or high-growth business experience preferred
- Excellent prioritisation, organisation, and communication skills
- Strong understanding of AI tools and workflow automation within marketing
- Bias toward action with a willingness to test, learn, and improve continuously
Benefits
- Own the end-to-end delivery of paid campaigns across Meta, TikTok, LinkedIn, Google, and emerging channels
- Build, launch, optimise, and report on full-funnel campaigns from discovery through to booking
- Develop and execute CRM segmentation, lifecycle journeys, and customer engagement campaigns
- Analyse customer behaviour, cohort performance, and booking trends to identify opportunities
- Work closely with the Senior Content Manager to test messaging, offers, and creative performance
- Collaborate with the Tech Team on website optimisation, tracking, integrations, and booking journeys
- Support SEO, GEO, AEO, and AI search visibility improvements across digital platforms
- Build and optimise landing pages to improve conversion rates and enquiry quality
- Track and report on KPIs including CAC, CPA, ROAS, booking conversion, and CRM engagement
- Document processes, experiments, and workflows to build a scalable marketing engine
- Use AI tools responsibly to improve efficiency, reporting, experimentation, and workflow quality
Additional Benefits
- Code Hospitality subscription
- Perks and Discounts platform
- Health Care plan
- Birthdays off
- Free Health Assured EAP membership (counselling, life coaching, legal and financial support)
- Salary Sacrifice Scheme
Digital Marketing Manager - London employer: POOLHOUSE
At Poolhouse, we pride ourselves on fostering a vibrant and inclusive work culture where every team member is valued and empowered to grow. As an Assistant General Manager, you'll enjoy competitive benefits, opportunities for professional development, and the chance to make a real impact in a dynamic environment that prioritises guest satisfaction and team collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for POOLHOUSE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like POOLHOUSE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with POOLHOUSE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at POOLHOUSE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit POOLHOUSE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of POOLHOUSE:Show us that you’ve done your homework! In your application, briefly mention what you admire about POOLHOUSE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at POOLHOUSE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at POOLHOUSE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At POOLHOUSE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
