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For Companies At a Glance
- Tasks: Drive digital growth through innovative campaigns and customer journeys.
- Company: Join Poolhouse, a dynamic team focused on digital marketing excellence.
- Benefits: Enjoy competitive salary, health care, perks, and birthday leave.
- Other info: Collaborate with a passionate team and grow your career in a thriving company.
- Why this job: Make a real impact in a fast-paced environment with creative freedom.
- Qualifications: 3+ years in digital marketing with strong paid media experience.
The predicted salary is between 55000 - 55000 £ per year.
As the Digital Marketing Manager at Poolhouse, you will own and drive our digital growth engine across paid media, CRM, SEO/GEO, landing pages, reporting, and marketing technology. You’ll help shape channel strategy while remaining hands-on in building campaigns, customer journeys, tests, and systems that move customers from discovery through to booking and repeat visits. Working closely with the Head of Marketing, Senior Content Manager, and Tech Team, you’ll ensure Poolhouse is discoverable, engaging, and commercially effective across every digital touchpoint.
What Success Looks Like
- Paid media campaigns consistently drive strong ROI, bookings, and customer growth
- CRM journeys increase repeat visits, engagement, and customer lifetime value
- Landing pages and booking funnels are optimised for high conversion and low friction
- SEO, GEO, and AI search visibility continue to improve across key discovery channels
- Marketing technology, tracking, and reporting foundations are accurate and scalable
- Performance insights are translated into clear recommendations and measurable actions
- Processes, workflows, and testing frameworks support rapid business growth
Key Responsibilities
- Own the end-to-end delivery of paid campaigns across Meta, TikTok, LinkedIn, Google, and emerging channels
- Build, launch, optimise, and report on full-funnel campaigns from discovery through to booking
- Develop and execute CRM segmentation, lifecycle journeys, and customer engagement campaigns
- Analyse customer behaviour, cohort performance, and booking trends to identify opportunities
- Work closely with the Senior Content Manager to test messaging, offers, and creative performance
- Collaborate with the Tech Team on website optimisation, tracking, integrations, and booking journeys
- Support SEO, GEO, AEO, and AI search visibility improvements across digital platforms
- Build and optimise landing pages to improve conversion rates and enquiry quality
- Track and report on KPIs including CAC, CPA, ROAS, booking conversion, and CRM engagement
- Document processes, experiments, and workflows to build a scalable marketing engine
- Use AI tools responsibly to improve efficiency, reporting, experimentation, and workflow quality
Skills, Knowledge and Expertise
- 3+ years’ experience in digital marketing, growth marketing, CRM, or a similar hands-on role
- Strong paid media experience across multiple digital platforms
- Working knowledge of CRM strategy, segmentation, lifecycle marketing, and performance reporting
- Understanding of SEO, AEO, content optimisation, and AI-led discovery behaviours
- Comfortable working with websites, landing pages, tracking tools, and martech platforms
- Creative and analytical mindset with strong attention to detail
- Startup or high-growth business experience preferred
- Excellent prioritisation, organisation, and communication skills
- Strong understanding of AI tools and workflow automation within marketing
- Bias toward action with a willingness to test, learn, and improve continuously
Benefits
- Code Hospitality subscription
- Perks and Discounts platform
- Health Care plan
- Birthdays off
- Free Health Assured EAP membership (counselling, life coaching, legal and financial support)
- Salary Sacrifice Scheme
Digital Marketing Manager in Liverpool employer: Poolhouse Global Limited
Contact Detail:
Poolhouse Global Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Liverpool
✨Network Like a Pro
Get out there and connect with people in the digital marketing space! Attend industry events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you land that interview, make sure to showcase your hands-on experience with campaigns and tools. Bring examples of your work, like successful paid media campaigns or CRM strategies you've implemented. We want to see how you can drive results!
✨Ask Smart Questions
During interviews, ask insightful questions about the company’s digital strategy and growth plans. This shows you’re genuinely interested and have done your homework. Plus, it gives you a chance to demonstrate your knowledge of SEO, CRM, and marketing tech!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Digital Marketing Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with paid media, CRM, and SEO, as these are key areas for us. Use specific examples that showcase your achievements in these fields.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our growth at Poolhouse. Be sure to mention any relevant projects or campaigns you've led that align with our goals.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to improve campaign performance or customer engagement. This will show us you're not just creative but also strategic.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at Poolhouse Global Limited
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around paid media and CRM strategies. Be ready to discuss specific campaigns you've worked on and how they drove results, as this will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've tracked KPIs like CAC and ROAS, and be ready to explain how you translated insights into actionable strategies.
✨Demonstrate Collaboration
Since you'll be working closely with various teams, think of examples where you've successfully collaborated with content creators or tech teams. Highlight how these partnerships led to improved campaign performance or website optimisation.
✨Be Ready to Discuss AI Tools
With the growing importance of AI in marketing, be prepared to discuss any tools you've used and how they've improved your workflow or reporting. Showing that you're comfortable with technology will set you apart from other candidates.