Marketing Commercial Manager in Birmingham

Poolhall Recruitment are hiring a Commercial Manager to take full ownership of sales and revenue growth for a small but ambitious marketing agency in Birmingham.

As a Commercial Manager, you’ll take full ownership of the sales system end-to-end, ensuring that revenue goals are met and growth is predictable. You’ll reduce founder involvement in day-to-day sales decisions by managing strategy, pipeline, and commercial negotiations autonomously. This is a senior, hands-on, commercially-focused role, not an account management, client services, or project coordination position. Your work directly drives the agency’s growth and financial success.

What you’ll be responsible for:

• Owning the sales and revenue function across the agency, translating growth objectives into actionable pipelines and priorities.
• Designing and implementing scalable sales systems, processes, and CRM workflows to drive efficiency and predictability.
• Leading new business acquisition, including outbound prospecting, inbound lead conversion, and high-value commercial negotiations.
• Forecasting revenue, monitoring pipeline performance, and reporting outcomes to leadership.
• Identifying opportunities for upsell, cross-sell, and long-term commercial growth.
• Collaborating with marketing, delivery, and leadership teams to ensure commercial goals align with wider agency strategy.
• Acting as the senior commercial decision-maker for pricing, proposals, and contracts.

Requirements:

Experience & capability

• Proven experience in a senior commercial, sales, or business development role, ideally in a marketing, digital, or agency environment.
• Strong track record of driving revenue growth and managing complex sales pipelines.
• Comfortable working autonomously, making commercial decisions, and prioritising activities without constant oversight.
• Able to translate strategic objectives into actionable, measurable commercial plans.

Commercial systems & strategy

• Experience designing and optimising sales processes, pipelines, and CRM systems.
• Confident leading commercial negotiations and pricing discussions.
• Data-driven and outcome-focused, with the ability to measure performance and adjust strategy as needed.

Client & internal context

• Adding value in client and internal discussions by interpreting objectives, understanding commercial opportunities, and escalating appropriately.
• Able to balance client expectations with commercial strategy and profitability.

Ways of working

• Highly organised, able to manage multiple sales opportunities and pipelines simultaneously.
• Comfortable working at pace in a small, ambitious agency environment.
• Pragmatic, commercially astute, and clear in communication with internal stakeholders.

Nice to have

• Experience in a founder-led business or small agency where autonomy is key.
• Familiarity with digital marketing, SEO, or creative services.
• Previous experience designing repeatable commercial systems or processes.

Benefits

• 30 days annual leave + wellbeing day + birthday off
• Up to 12 days performance-based additional leave
• Hybrid working (as per agency policy)
• Real flexibility, not lip service
• Occupational sick pay
• Generous desk / equipment budget

Please apply now below or contact Jay at Poolhall Recruitment. By applying for this role, you are agreeing to Poolhall Recruitment Ltd's Data Protection Policy which can be found on our website.