At a Glance
- Tasks: Support sellers from onboarding to growth, driving their success on TikTok Shop.
- Company: Join the dynamic TikTok team and shape the future of e-commerce.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and growth.
- Why this job: Make a real impact by helping sellers thrive in the exciting world of TikTok e-commerce.
- Qualifications: Bachelor’s degree and experience in data analytics or strategic operations required.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a Seller Activation & Incubation Manager to own sellers from onboarding through early growth and activation, with the goal of accelerating them to their first meaningful GMV milestone (≈£4.5K) before handing over to Account Strategists.
As a key operator and architect of our early-stage incubation engine, you will act as an early-stage account owner, supporting sellers hands-on with operational readiness while driving scalable incubation through webinars, educational content, and horizontal programs. You will manage cohorts of newly onboarded and high-potential sellers, diagnose growth blockers, and deploy systematic treatments that shorten time-to-activation and improve early retention. This role blends account management, operations knowledge, and scalable enablement.
You will work closely with Account Strategists, BPOs, and cross-functional teams to ensure sellers receive the right support at the right stage, and that learnings from early-stage sellers are translated into repeatable playbooks and programs.
Team Description: The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
Key Responsibilities:
- Own high potential sellers from onboarding through early activation (0 → ~£4.5K GMV), acting as the primary point of contact during the incubation phase.
- Support sellers on operational readiness, policies, and execution fundamentals to unblock early growth.
- Design and run scalable incubation initiatives, including webinars, education content, and mass activation programs.
- Segment early-stage sellers by profile and readiness, and apply targeted incubation treatments.
- Track seller progress, activation metrics, and handover readiness to Account Strategists.
- Partner with Account Strategists, Strategy, Acquisition, BPOs, and XFN teams to ensure smooth handovers and aligned seller journeys.
- Turn early-stage insights into repeatable playbooks, SOPs, and program improvements.
Qualifications:
- Bachelor’s Degree or above, 1+ years experience in data analytics, business intelligence, or strategic operations, ideally in e-commerce or high-growth tech.
- Proficient in SQL, Excel/Sheets, and BI tools such as Tableau, Looker, or DataStudio.
- Strong analytical and problem-solving skills with a sharp business acumen.
- Experience turning data into narratives that influence decision-making across stakeholders.
- Clear communicator who can translate complex data into simple insights and actionable next steps.
TikTok Shop UK - Seller Activation Growth Manager in London employer: Poole & Partners
At TikTok Shop, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our Germany TPA team offers a fast-paced environment where employees are encouraged to take ownership of their roles, develop their skills, and contribute to meaningful projects that drive measurable impact. With a focus on personal growth and team success, we provide ample opportunities for professional development while embracing the flexibility of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop UK - Seller Activation Growth Manager in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Poole & Partners are looking for when hiring for a TikTok Shop UK - Seller Activation Growth Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Poole & Partners for the TikTok Shop UK - Seller Activation Growth Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Poole & Partners as a TikTok Shop UK - Seller Activation Growth Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Poole & Partners’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a TikTok Shop UK - Seller Activation Growth Manager.
We think you need these skills to ace TikTok Shop UK - Seller Activation Growth Manager in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Poole & Partners, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Poole & Partners's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Poole & Partners. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Poole & Partners
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Poole & Partners uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Poole & Partners. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
