At a Glance
- Tasks: Identify and onboard high-potential fashion sellers to grow their success on TikTok Shop.
- Company: Join TikTok Shop, the UK's fastest-growing online retailer with a vibrant marketplace.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work in a fast-paced, innovative team with excellent career advancement potential.
- Why this job: Be part of a revolutionary platform that transforms the fashion retail landscape.
- Qualifications: Experience in sales, e-commerce, and a passion for the fashion industry.
The predicted salary is between 40000 - 50000 £ per year.
TikTok Shop is an innovative marketplace fully integrated into TikTok, bringing together online sellers, buyers and creators in one seamless shopping experience. TikTok Shop became the UK's fastest-growing online retailer in 2024 and generated $64.3 billion GMV globally in 2025, up 94% year on year. The platform now hosts over 200,000 UK small and medium businesses alongside major retailers including Marks & Spencer, Clarks and Sainsbury's.
TikTok Shop is looking for a New Business & Seller Growth Executive to join the Fashion team in London. This role is focused on identifying, onboarding and growing the next wave of high-potential UK fashion sellers on the platform.
You will run outbound prospecting across multiple channels, lead initial pitches to sellers, assess platform fit, support end-to-end onboarding, and then work closely with onboarded sellers to grow their GMV in collaboration with cross-functional teams.
Responsibilities
- Proactively run outbound prospecting via email, phone and social to source and qualify high-potential fashion seller-partners
- Lead initial pitches: understand seller needs and translate TikTok Shop's value into tailored propositions
- Assess seller fit and identify clear pathways to GMV growth for fashion brands
- Support end-to-end seller onboarding, registration, account setup and activation
- Collaborate with internal teams to support onboarded sellers through their growth on the platform
- Meet and exceed monthly and quarterly targets for seller acquisition and GMV growth within a 3-6 month period
- Develop a strong understanding of the TikTok Shop platform, the competition and the platform's positioning in the fashion market
What We're Looking For
- High motivation and drive, ideally with experience in startup or high-pace working environments
- Strong stakeholder management skills, with the ability to build relationships and unlock commitments from senior stakeholders
- Direct TikTok Shop experience, ideally through an agency or managing TikTok Shop on the brand side
- Account management and outbound sales experience
- E-commerce experience
- Understanding of the fashion industry
Minimum requirements:
- Proven B2B sales development or full-cycle sales experience
- Excellent written and verbal communication skills
- Strong time management and organisational skills; able to operate autonomously
Preferred:
- Previous experience in a high-growth e-commerce, online marketplace or platform business
- Experience in a hyper-scaling or startup-like environment
Please note: this role is managed by a third-party agency. While you will be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by the agency. Full details in the application.
New Business & Seller Growth Executive (Fashion) in London employer: Poole & Partners
At TikTok Shop, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our Germany TPA team offers a fast-paced environment where employees are encouraged to take ownership of their roles, develop their skills, and contribute to meaningful projects that drive measurable impact. With a focus on personal growth and team success, we provide ample opportunities for professional development while embracing the flexibility of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land New Business & Seller Growth Executive (Fashion) in London
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Poole & Partners!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Poole & Partners.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Poole & Partners.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Poole & Partners!
We think you need these skills to ace New Business & Seller Growth Executive (Fashion) in London
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Poole & Partners.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Poole & Partners!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Poole & Partners. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Poole & Partners
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
