New Business & Seller Growth Executive (Fashion)
TikTok Shop
Location: London
Team: Fashion
About TikTok Shop
TikTok Shop is an innovative marketplace fully integrated into TikTok, bringing together online sellers, buyers and creators in one seamless shopping experience. TikTok Shop became the UK's fastest-growing online retailer in 2024 and generated $64.3 billion GMV globally in 2025, up 94% year on year. The platform now hosts over 200,000 UK small and medium businesses alongside major retailers including Marks & Spencer, Clarks and Sainsbury's.
About the Role
TikTok Shop is looking for a New Business & Seller Growth Executive to join the Fashion team in London. This role is sitting within the Fashion vertical, focused on identifying, onboarding and growing the next wave of high-potential UK fashion sellers on the platform.
You will run outbound prospecting across multiple channels, lead initial pitches to sellers, assess platform fit, support end-to-end onboarding, and then work closely with onboarded sellers to grow their GMV in collaboration with cross-functional teams.
Responsibilities
Proactively run outbound prospecting via email, phone and social to source and qualify high-potential fashion seller-partners
Lead initial pitches: understand seller needs and translate TikTok Shop's value into tailored propositions
Assess seller fit and identify clear pathways to GMV growth for fashion brands
Support end-to-end seller onboarding, registration, account setup and activation
Collaborate with internal teams to support onboarded sellers through their growth on the platform
Meet and exceed monthly and quarterly targets for seller acquisition and GMV growth within a 3-6 month period
Develop a strong understanding of the TikTok Shop platform, the competition and the platform's positioning in the fashion market
What We're Looking For
- High motivation and drive, ideally with experience in startup or high-pace working environments
- Strong stakeholder management skills, with the ability to build relationships and unlock commitments from senior stakeholders
- Direct TikTok Shop experience, ideally through an agency or managing TikTok Shop on the brand side
- Account management and outbound sales experience
- E-commerce experience
- Understanding of the fashion industry
Minimum requirements:
- Proven B2B sales development or full-cycle sales experience
- Excellent written and verbal communication skills
- Strong time management and organisational skills; able to operate autonomously
Preferred:
- Previous experience in a high-growth e-commerce, online marketplace or platform business
- Experience in a hyper-scaling or startup-like environment
TPA Hiring Disclaimer
Please note: this role is managed by a third-party agency. While you will be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by the agency. Full details in the application.
