At a Glance
- Tasks: Identify and onboard high-potential fashion sellers to grow their success on TikTok Shop.
- Company: Join TikTok Shop, the UK's fastest-growing online retailer with a vibrant marketplace.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work in a fast-paced, innovative team with excellent career advancement potential.
- Why this job: Be part of a revolutionary platform that transforms the fashion retail landscape.
- Qualifications: Experience in sales, e-commerce, and a passion for the fashion industry.
The predicted salary is between 40000 - 50000 £ per year.
TikTok Shop is an innovative marketplace fully integrated into TikTok, bringing together online sellers, buyers and creators in one seamless shopping experience. TikTok Shop became the UK's fastest-growing online retailer in 2024 and generated $64.3 billion GMV globally in 2025, up 94% year on year. The platform now hosts over 200,000 UK small and medium businesses alongside major retailers including Marks & Spencer, Clarks and Sainsbury's.
TikTok Shop is looking for a New Business & Seller Growth Executive to join the Fashion team in London. This role is focused on identifying, onboarding and growing the next wave of high-potential UK fashion sellers on the platform.
You will run outbound prospecting across multiple channels, lead initial pitches to sellers, assess platform fit, support end-to-end onboarding, and then work closely with onboarded sellers to grow their GMV in collaboration with cross-functional teams.
Responsibilities
- Proactively run outbound prospecting via email, phone and social to source and qualify high-potential fashion seller-partners
- Lead initial pitches: understand seller needs and translate TikTok Shop's value into tailored propositions
- Assess seller fit and identify clear pathways to GMV growth for fashion brands
- Support end-to-end seller onboarding, registration, account setup and activation
- Collaborate with internal teams to support onboarded sellers through their growth on the platform
- Meet and exceed monthly and quarterly targets for seller acquisition and GMV growth within a 3-6 month period
- Develop a strong understanding of the TikTok Shop platform, the competition and the platform's positioning in the fashion market
What We're Looking For
- High motivation and drive, ideally with experience in startup or high-pace working environments
- Strong stakeholder management skills, with the ability to build relationships and unlock commitments from senior stakeholders
- Direct TikTok Shop experience, ideally through an agency or managing TikTok Shop on the brand side
- Account management and outbound sales experience
- E-commerce experience
- Understanding of the fashion industry
Minimum requirements:
- Proven B2B sales development or full-cycle sales experience
- Excellent written and verbal communication skills
- Strong time management and organisational skills; able to operate autonomously
Preferred:
- Previous experience in a high-growth e-commerce, online marketplace or platform business
- Experience in a hyper-scaling or startup-like environment
Please note: this role is managed by a third-party agency. While you will be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by the agency. Full details in the application.
New Business & Seller Growth Executive (Fashion) in London employer: Poole & Partners
At TikTok Shop, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our Germany TPA team offers a fast-paced environment where employees are encouraged to take ownership of their roles, develop their skills, and contribute to meaningful projects that drive measurable impact. With a focus on personal growth and team success, we provide ample opportunities for professional development while embracing the flexibility of remote work.
