At a Glance
- Tasks: Drive effectiveness in campaigns, manage research projects, and support planning teams.
- Company: Leading global Out of Home agency with a creative and tech-driven approach.
- Benefits: Collaborative environment, career growth opportunities, and a chance to shape industry insights.
- Other info: Join a passionate team dedicated to innovation and effectiveness in marketing.
- Why this job: Make an impact by analysing data and driving client success in a dynamic industry.
- Qualifications: Strong analytical skills, communication prowess, and proficiency in Excel and PowerPoint.
The predicted salary is between 40000 - 50000 £ per year.
This company is a leading independent global Out of Home (OOH) agency, with a team of 450+ people across key cities worldwide. In just over a decade, the business has grown into a full-service OOH offering built on intelligent, creative, technology-led solutions, and has been recognised for its approach to people, clients, and the industry.
The Effectiveness Manager will work closely with the Head of Effectiveness in the execution of research and effectiveness programmes. You will be the core point of contact supporting planning teams with brief and pitch work, managing campaign effectiveness research, and supporting senior leadership with effectiveness support. The role is responsible for managing the team in generating regular campaign measurement, achieving measurement targets, managing an agency patch, and creating core effectiveness work to underpin planning and client performance.
Key Responsibilities
- Manage and drive effectiveness within an agency patch, working with planning teams to understand client KPIs and develop measurement solutions
- Lead project management, analysis, and reporting of data and client debriefs
- Act as a core point of contact for the UK team on effectiveness knowledge and collateral
- Support senior leadership with effectiveness work
- Own the generation of OOH data, insights, industry reports, and market trends to support marketing and client initiatives
- Develop research projects to support planning and business strategy
- Support content marketing: identifying trends and topics for sales and marketing collateral and thought leadership, including bylines and whitepapers
- Ensure the team conducts regular analysis of syndicated research studies and reports findings to the business
- Drive growth in core clients' measurement portfolios and diversify their measurement solutions
- Stay embedded in industry knowledge through internal and external media, research, and effectiveness events
- Share knowledge and best practice across the team and business
What They Are Looking For
- Strong ability to analyse and interpret data and build a clear story from it
- Excellent communication and presentation skills
- Strong analytical skills and ability to multi-task
- Proficient in Microsoft Excel and PowerPoint
- Understanding of qualitative and quantitative research methodologies
- Understanding of the commercial sector
Effectiveness Manager in London employer: Poole & Partners
As a leading independent global Out of Home agency, this company offers an exceptional work environment that fosters creativity and innovation. With a strong emphasis on employee growth, you will have access to comprehensive training and development opportunities, alongside a collaborative culture that values your contributions. Located in key cities worldwide, the company provides a dynamic setting where you can thrive and make a meaningful impact in the advertising industry.
StudySmarter Expert Advice🤫
We think this is how you could land Effectiveness Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Poole & Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Poole & Partners are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Poole & Partners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Poole & Partners. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Effectiveness Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Poole & Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Poole & Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about Poole & Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Poole & Partners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Poole & Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Poole & Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
