At a Glance
- Tasks: Lead strategic OOH planning and manage key client relationships for impactful campaigns.
- Company: Join a leading global OOH specialist known for innovation and creativity.
- Benefits: Hybrid work, career progression, and the chance to shape sustainable media practices.
- Other info: Be part of a dynamic team with opportunities for growth and development.
- Why this job: Work on high-profile campaigns and drive real change in the OOH industry.
- Qualifications: Experience in OOH planning, strong leadership, and excellent relationship management skills.
The predicted salary is between 60000 - 80000 £ per year.
Join one of the most advanced, globally scaled Out-of-Home (OOH) specialists, known for redefining how OOH is planned, bought, and measured through technology, creativity, and data. Operating across major international markets with a team of 400+ specialists, this business sits at the forefront of modern OOH transformation—blending audience intelligence, digital innovation, and sustainability to deliver high-impact campaigns for some of the world’s most recognised brands.
This role sits within a high-performing agency planning team, working closely with a major network agency group, offering exposure to large-scale, high-value campaigns across a diverse client portfolio.
The Role
Reporting into a Business Director, the Client Director will take ownership of key client relationships within a major agency patch, leading both strategic output and team delivery. This is a senior leadership role combining:
- Strategic OOH planning
- Commercial growth responsibility
- Team leadership and development
- High-level client and agency relationship management
You will play a critical role in driving revenue, elevating client service standards, and identifying new opportunities across both active and dormant accounts.
Key Responsibilities
- Lead the day-to-day management of client accounts, ensuring best-in-class delivery across all campaigns
- Own and develop senior relationships with clients and agency stakeholders
- Drive organic growth, identifying opportunities to increase OOH investment across your portfolio
- Oversee responses to briefs, including strategic rationale, planning output, and commercial alignment
- Collaborate closely with investment and planning teams to deliver high-quality campaign solutions
- Present work confidently to senior stakeholders, acting as a trusted advisor
- Manage, mentor, and develop Client Managers and Executives, supporting their progression
- Resolve campaign and client challenges proactively, maintaining strong service standards
- Contribute to forecasting, revenue tracking, and client KPIs
- Lead participation in client audits and performance reviews
- Strengthen agency relationships through regular engagement and collaboration
- Support internal initiatives, including training, system improvements, and cross-functional projects
- Champion sustainability and responsible media practices within your team
What They’re Looking For
- Strategic & Commercial
- Strong strategic planning capability within OOH or wider media channels
- Highly commercially aware, with experience driving revenue growth across accounts
- Ability to translate data and insight into actionable campaign strategies
- Leadership & Collaboration
- Proven experience managing and developing teams
- Excellent relationship management skills across clients, agencies, and internal teams
- Proactive, solutions-focused mindset with strong ownership
- Technical & Industry Expertise
- Solid experience in UK OOH planning and/or comms planning, ideally across high-spend accounts
- Comfortable working in data-led environments and performance-driven planning
- Strong organisational and operational planning skills
Why This Role Stands Out
- Work on high-profile, high-investment campaigns within a major agency ecosystem
- Join a business widely recognised for innovation in OOH, audience data, and measurement
- Gain exposure to multiple clients and sectors, offering variety and scale
- Be part of a fast-growing, forward-thinking environment with genuine career progression
- Play a key role in shaping the future of sustainable and measurable OOH media
Interested? To find out more or apply, get in touch directly:
Email: niall@pooleandpartners.com
Phone: 020 3026 0408
Mobile: 07767 399 776
Client Director (OOH Planning) employer: Poole & Partners
Join a pioneering agency at the forefront of Out-of-Home (OOH) advertising, where innovation meets sustainability in a vibrant London setting. With a strong emphasis on employee development and a collaborative work culture, this company offers exceptional growth opportunities and the chance to work on high-profile campaigns that shape the future of media. Experience a dynamic environment that values creativity, data-driven strategies, and meaningful client relationships, making it an ideal place for professionals seeking impactful careers.
StudySmarter Expert Advice🤫
We think this is how you could land Client Director (OOH Planning)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Client Director role.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your strategic planning and commercial growth successes in OOH. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Practice your pitch! Be ready to confidently present your ideas and strategies to senior stakeholders. This is key for a leadership role like the Client Director position, so make sure you nail it.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you an edge. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Client Director (OOH Planning)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Client Director role. Highlight your strategic planning capabilities and any relevant OOH or media experience to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for OOH planning and how you can drive commercial growth. Be sure to mention specific achievements that demonstrate your leadership and relationship management skills.
Showcase Your Data Savvy:Since we love data-driven decisions, include examples of how you've used data and insights to shape successful campaigns. This will show us you're comfortable in a performance-driven environment and can translate data into actionable strategies.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Poole & Partners
✨Know Your OOH Inside Out
Make sure you brush up on the latest trends and technologies in Out-of-Home advertising. Familiarise yourself with how data and creativity are reshaping the industry. This will not only show your passion but also your strategic thinking capabilities.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed teams and client relationships in the past. Highlight your ability to mentor and develop others, as this role requires strong leadership. Be ready to discuss specific challenges you've faced and how you overcame them.
✨Demonstrate Commercial Acumen
Be prepared to talk about how you've driven revenue growth in previous roles. Use concrete examples to illustrate your understanding of commercial strategies and how you can apply them to enhance OOH investments for clients.
✨Engage with Sustainability Practices
Since sustainability is a key focus for this role, think about how you've championed responsible media practices in your past work. Be ready to discuss innovative ideas you have for integrating sustainability into OOH campaigns.
