At a Glance
- Tasks: Shape media strategies by connecting research and audience insights for diverse clients.
- Company: Independent Birmingham-based media agency focused on behavioural planning.
- Benefits: Opportunity to influence real outcomes and grow alongside the agency.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Be at the heart of strategy, making a tangible impact on client success.
- Qualifications: Around 3 years in strategy or planning, with strong narrative skills.
The predicted salary is between 63000 - 77000 £ per year.
An independent, Birmingham-based media agency built around a behavioural planning philosophy using how audiences actually think, feel and act to shape strategy, rather than working off modelled assumptions. The team is small but well established, working as a genuine extension of clients’ own marketing departments. They cover a broad mix of accounts and channels, with a strong focus on translating audience behaviour into media and communications strategy.
Strategy sits at the centre of how this agency operates. It's not a siloed function producing decks that gather dust; it directly shapes what every account does next, across the full client roster. If you want your thinking to actually influence output, this is the team to be on.
This is a generalist Strategist role sitting across all client accounts, not ring-fenced to a single sector or channel. You'll be central to how the agency joins the dots between research, insight and the final strategic output shaping the thinking that underpins each client's approach rather than executing a media plan. Alongside day-to-day account strategy, you'll play an active role in new business, contributing to and helping shape pitches as the agency looks to grow its client base. This is a considered hire rather than an urgent backfill.
You will:
- Work across the full account list, not one sector or channel, developing strategy for a genuinely varied set of clients
- Join the dots between research, insight and audience behaviour to shape each client's strategic approach
- Contribute directly to new business pitches, helping shape the strategic thinking behind each one
- Present strategic thinking clearly and confidently, both internally and to clients
You have:
- Circa 3 years' experience in a strategy or planning role
- A media background is a plus; digital or offline, either is fine but strategic thinking matters more than the specific channel experience
- A track record of turning insight into a clear, actionable narrative
You are:
- A strong strategic thinker who can synthesise insight into a clear narrative
- Comfortable working across a varied account list rather than one specialism
- Confident presenting your thinking under pressure, including from a brief with limited turnaround
- Motivated by growth, both the agency's and your own
Interview Process:
- Initial video call: an informal conversation based around your CV and experience
- Second stage: an in-person meeting where you'll be given a brief and asked to present your strategic thinking back to the team
To Apply: Send your CV to Niall Walsh – niall@pooleandpartners.com
Strategist in Birmingham employer: Poole & Partners
At TikTok Shop, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our Germany TPA team offers a fast-paced environment where employees are encouraged to take ownership of their roles, develop their skills, and contribute to meaningful projects that drive measurable impact. With a focus on personal growth and team success, we provide ample opportunities for professional development while embracing the flexibility of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land Strategist in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Poole & Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Poole & Partners are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Poole & Partners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Poole & Partners. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategist in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Poole & Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Poole & Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about Poole & Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Poole & Partners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Poole & Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Poole & Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
