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For Companies At a Glance
- Tasks: Lead and develop the sales team while driving strategic growth.
- Company: Join a profitable EdTech SaaS business supporting thousands of UK schools.
- Benefits: Enjoy a hybrid work model with flexibility and long-term career paths.
- Why this job: Make a real impact in education with a trusted product and strong revenue.
- Qualifications: Proven SaaS sales experience, leadership skills, and knowledge of Salesforce required.
- Other info: Opportunity to influence cross-functional decisions and shape commercial strategy.
The predicted salary is between 43200 - 72000 ÂŁ per year.
An established and profitable SaaS business in the EdTech space is looking for a commercially minded Sales Director to join the senior leadership team and lead the next stage of their growth. Their platform is used by thousands of schools across the UK—supporting essential admin functions like online payments, trip management, and parent communication. With over £5m in recurring revenue and a 50+ person team, they’ve built a strong foundation. Backed by a global software group, the infrastructure is in place—what they need now is a strategic sales leader to take things further.
The opportunity
You’ll report directly into the CEO and have full ownership of the sales function—responsible for strategy, team leadership, performance, and commercial delivery. There’s a strong base to build from, but also space to re-shape how sales supports wider business ambitions. This is a chance to join a mission-led, commercially sound business with a high-impact product—and bring sharper commercial focus to a platform that’s already delivering for schools, staff and students alike.
Key responsibilities
- Lead, scale and develop the sales team (new business and account management)
- Build and implement a clear commercial strategy that supports wider growth
- Improve process visibility and performance through Salesforce
- Define and deliver on key metrics: ARR, revenue growth, conversion, client retention
- Partner with Product, Marketing and Operations to align on go-to-market activity
- Spot new market opportunities and build a plan to capture them
What they’re looking for
- Proven track record in a senior SaaS sales role (Sales Director, Commercial Director, etc.)
- Comfortable leading a team and owning both strategy and delivery
- Strong knowledge of Salesforce and a data-led approach to commercial leadership
- Experience in EdTech, payments or education-focused SaaS is a strong plus
- Capable of working closely with C-suite and influencing cross-functional decisions
- Hands-on where needed, but strategic in thinking
Why this role?
- Strong recurring revenue and trusted product already in use across the UK
- Backed by a global software group—offering investment and long-term career paths
- A chance to make commercial decisions that directly improve access and outcomes in education
- Hybrid model with flexibility, but real leadership presence in the office when needed
Sales Director employer: Poole & Partners Ltd
Contact Detail:
Poole & Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director
✨Tip Number 1
Familiarise yourself with the EdTech landscape, especially focusing on SaaS solutions. Understanding the specific challenges and opportunities in this sector will help you articulate how your experience aligns with the company's goals.
✨Tip Number 2
Network with professionals in the EdTech space, particularly those who have experience with sales leadership. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Demonstrate your knowledge of Salesforce and data-driven decision-making in your discussions. Be prepared to share examples of how you've used these tools to drive sales performance and improve team efficiency.
✨Tip Number 4
Showcase your strategic thinking by preparing a brief outline of potential commercial strategies you could implement. This proactive approach will highlight your readiness to take ownership of the sales function from day one.
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SaaS sales, particularly in leadership roles. Emphasise your achievements in revenue growth and team development, as these are key for the Sales Director position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for EdTech and how your strategic vision aligns with the company's goals. Mention specific examples of how you've successfully led sales teams and implemented commercial strategies in the past.
Showcase Your Salesforce Expertise: Since strong knowledge of Salesforce is crucial for this role, be sure to include any relevant certifications or experiences that demonstrate your proficiency with the platform and how you've used it to drive sales performance.
Highlight Cross-Functional Collaboration: Discuss your experience working with other departments like Product, Marketing, and Operations. Provide examples of how you've influenced cross-functional decisions to achieve business objectives, as this will show your ability to partner effectively within the organisation.
How to prepare for a job interview at Poole & Partners Ltd
✨Showcase Your Strategic Vision
As a Sales Director, you'll need to demonstrate your ability to develop and implement a clear commercial strategy. Prepare examples of how you've successfully led sales teams in the past and how your strategic thinking has driven growth.
✨Familiarise Yourself with Salesforce
Since the role requires improving process visibility through Salesforce, make sure you understand its functionalities. Be ready to discuss how you've used data-driven insights from Salesforce to enhance sales performance in previous roles.
✨Highlight Your EdTech Experience
If you have experience in the EdTech sector or related fields like payments, make it a focal point during your interview. Discuss specific challenges you've faced and how your background can contribute to the company's mission and goals.
✨Prepare for Cross-Functional Collaboration
The role involves partnering with Product, Marketing, and Operations. Think of examples where you've successfully collaborated with other departments to achieve common goals, and be prepared to discuss how you would approach this in your new role.
