At a Glance
- Tasks: Drive digital growth through innovative campaigns and customer journeys.
- Company: Join Poolhouse, a dynamic company focused on digital marketing excellence.
- Benefits: Enjoy health care, birthday leave, and exclusive discounts.
- Other info: Collaborate with a talented team and grow your career in a high-growth setting.
- Why this job: Make a real impact in a fast-paced environment with creative freedom.
- Qualifications: 3+ years in digital marketing with strong paid media experience.
The predicted salary is between 40000 - 50000 € per year.
As the Digital Marketing Manager at Poolhouse, you will own and drive our digital growth engine across paid media, CRM, SEO/GEO, landing pages, reporting, and marketing technology. You’ll help shape channel strategy while remaining hands‑on in building campaigns, customer journeys, tests, and systems that move customers from discovery through to booking and repeat visits. Working closely with the Head of Marketing, Senior Content Manager, and Tech Team, you’ll ensure Poolhouse is discoverable, engaging, and commercially effective across every digital touchpoint.
What Success Looks Like
- Paid media campaigns consistently drive strong ROI, bookings, and customer growth
- CRM journeys increase repeat visits, engagement, and customer lifetime value
- Landing pages and booking funnels are optimised for high conversion and low friction
- SEO, GEO, and AI search visibility continue to improve across key discovery channels
- Marketing technology, tracking, and reporting foundations are accurate and scalable
- Performance insights are translated into clear recommendations and measurable actions
- Processes, workflows, and testing frameworks support rapid business growth
Skills, Knowledge and Expertise
- 3+ years experience in digital marketing, growth marketing, CRM, or a similar hands‑on role
- Strong paid media experience across multiple digital platforms
- Working knowledge of CRM strategy, segmentation, lifecycle marketing, and performance reporting
- Understanding of SEO, AEO, content optimisation, and AI‑led discovery behaviours
- Comfortable working with websites, landing pages, tracking tools, and martech platforms
- Creative and analytical mindset with strong attention to detail
- Startup or high‑growth business experience preferred
- Excellent prioritisation, organisation, and communication skills
- Strong understanding of AI tools and workflow automation within marketing
- Bias toward action with a willingness to test, learn, and improve continuously
Key Responsibilities
- Own the end‑to‑end delivery of paid campaigns across Meta, TikTok, LinkedIn, Google, and emerging channels
- Build, launch, optimise, and report on full‑funnel campaigns from discovery through to booking
- Develop and execute CRM segmentation, lifecycle journeys, and customer engagement campaigns
- Analyse customer behaviour, cohort performance, and booking trends to identify opportunities
- Work closely with the Senior Content Manager to test messaging, offers, and creative performance
- Collaborate with the Tech Team on website optimisation, tracking, integrations, and booking journeys
- Support SEO, GEO, AEO, and AI search visibility improvements across digital platforms
- Build and optimise landing pages to improve conversion rates and enquiry quality
- Track and report on KPIs including CAC, CPA, ROAS, booking conversion, and CRM engagement
- Document processes, experiments, and workflows to build a scalable marketing engine
- Use AI tools responsibly to improve efficiency, reporting, experimentation, and workflow quality
Benefits
- Code Hospitality subscription
- Perks and Discounts platform
- Health Care plan
- Birthdays off
- Free Health Assured EAP membership (counselling, life coaching, legal and financial support)
- Salary Sacrifice Scheme
Digital Marketing Manager in London employer: Pool House
At Poolhouse, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Digital Marketing Manager, you will benefit from a supportive environment that encourages creativity and professional growth, with access to comprehensive health care plans, a perks and discounts platform, and unique benefits like birthdays off. Join us in our vibrant location where your contributions directly impact our digital growth and customer engagement, making every day rewarding and meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best campaigns, analytics, and results. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you’re interested in. Express your enthusiasm for their brand and how you can contribute to their digital growth.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in digital marketing, especially around AI tools and CRM strategies. This shows potential employers that you’re committed to continuous improvement and innovation.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Show Your Digital Savvy:Make sure to highlight your experience in digital marketing, especially with paid media and CRM. We want to see how you've driven growth in previous roles, so share specific examples that showcase your skills!
Tailor Your Application:Don’t just send a generic CV and cover letter! We love it when applicants tailor their materials to our job description. Use the language from the role to demonstrate that you understand what we’re looking for.
Be Data-Driven:Since we’re all about performance insights, include metrics and results from your past campaigns. Show us how your efforts have led to increased bookings or customer engagement – numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the Poolhouse team!
How to prepare for a job interview at Pool House
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially in areas like paid media, CRM, and SEO. Be ready to discuss specific campaigns you've worked on and the results they achieved. This will show that you not only understand the theory but have practical experience too.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've analysed customer behaviour or campaign performance to optimise strategies. This will demonstrate your analytical mindset and ability to translate insights into actionable recommendations.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve contributed to team projects, especially in a fast-paced environment like a startup or high-growth business.
✨Demonstrate Your Creative Problem-Solving
Prepare to share instances where you've had to think outside the box to solve marketing challenges. Whether it’s optimising landing pages or improving customer journeys, showing your creative approach will set you apart as someone who can drive innovation in their role.
