At a Glance
- Tasks: Drive digital growth through innovative campaigns and customer journeys.
- Company: Join Poolhouse, a dynamic company focused on digital marketing excellence.
- Benefits: Enjoy health care, birthday off, and exclusive discounts.
- Other info: Collaborate with a talented team and grow your career in a high-growth setting.
- Why this job: Make a real impact in a fast-paced environment with creative freedom.
- Qualifications: 3+ years in digital marketing with strong paid media experience.
The predicted salary is between 40000 - 50000 € per year.
As the Digital Marketing Manager at Poolhouse, you will own and drive our digital growth engine across paid media, CRM, SEO/GEO, landing pages, reporting, and marketing technology. You’ll help shape channel strategy while remaining hands-on in building campaigns, customer journeys, tests, and systems that move customers from discovery through to booking and repeat visits. Working closely with the Head of Marketing, Senior Content Manager, and Tech Team, you’ll ensure Poolhouse is discoverable, engaging, and commercially effective across every digital touchpoint.
What Success Looks Like
- Paid media campaigns consistently drive strong ROI, bookings, and customer growth
- CRM journeys increase repeat visits, engagement, and customer lifetime value
- Landing pages and booking funnels are optimised for high conversion and low friction
- SEO, GEO, and AI search visibility continue to improve across key discovery channels
- Marketing technology, tracking, and reporting foundations are accurate and scalable
- Performance insights are translated into clear recommendations and measurable actions
- Processes, workflows, and testing frameworks support rapid business growth
Skills, Knowledge and Expertise
- 3+ years experience in digital marketing, growth marketing, CRM, or a similar hands-on role
- Strong paid media experience across multiple digital platforms
- Working knowledge of CRM strategy, segmentation, lifecycle marketing, and performance reporting
- Understanding of SEO, AEO, content optimisation, and AI-led discovery behaviours
- Comfortable working with websites, landing pages, tracking tools, and martech platforms
- Creative and analytical mindset with strong attention to detail
- Startup or high-growth business experience preferred
- Excellent prioritisation, organisation, and communication skills
- Strong understanding of AI tools and workflow automation within marketing
- Bias toward action with a willingness to test, learn, and improve continuously
Key Responsibilities
- Own the end-to-end delivery of paid campaigns across Meta, TikTok, LinkedIn, Google, and emerging channels
- Build, launch, optimise, and report on full-funnel campaigns from discovery through to booking
- Develop and execute CRM segmentation, lifecycle journeys, and customer engagement campaigns
- Analyse customer behaviour, cohort performance, and booking trends to identify opportunities
- Work closely with the Senior Content Manager to test messaging, offers, and creative performance
- Collaborate with the Tech Team on website optimisation, tracking, integrations, and booking journeys
- Support SEO, GEO, AEO, and AI search visibility improvements across digital platforms
- Build and optimise landing pages to improve conversion rates and enquiry quality
- Track and report on KPIs including CAC, CPA, ROAS, booking conversion, and CRM engagement
- Document processes, experiments, and workflows to build a scalable marketing engine
- Use AI tools responsibly to improve efficiency, reporting, experimentation, and workflow quality
Benefits
- Code Hospitality subscription
- Perks and Discounts platform
- Health Care plan
- Birthdays off
- Free Health Assured EAP membership (counselling, life coaching, legal and financial support)
- Salary Sacrifice Scheme
Digital Marketing Manager employer: Pool House
At Poolhouse, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Digital Marketing Manager, you will benefit from a supportive environment that encourages creativity and professional growth, with access to comprehensive health care plans, a perks and discounts platform, and unique benefits like birthdays off. Join us in our vibrant location where your contributions directly impact our digital growth and customer engagement, making every day rewarding and meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your hands-on experience with paid media and CRM strategies during the chat.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Poolhouse.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your experience in paid media, CRM, and SEO, and don’t forget to showcase any hands-on projects you've led that align with our goals at Poolhouse.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your skills can help drive our growth engine. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, mention any tools or methods you've used to analyse campaign performance and customer behaviour. This will show us that you have the analytical mindset we’re looking for.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Poolhouse team!
How to prepare for a job interview at Pool House
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially in areas like paid media, CRM, and SEO. Be ready to discuss specific campaigns you've worked on and the results they achieved. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've analysed customer behaviour or campaign performance to optimise strategies. This will demonstrate your analytical mindset and ability to translate insights into actionable recommendations.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you've contributed to team projects, especially in a fast-paced environment like a startup or high-growth business.
✨Demonstrate Your Creative Problem-Solving
Prepare to share instances where you've had to think outside the box to solve marketing challenges. Whether it's optimising landing pages or improving customer journeys, showing your creative approach will set you apart. Don't forget to mention any AI tools you've used to enhance your marketing efforts!
