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- Tasks: Lead creative strategy for paid social campaigns and produce engaging video ads.
- Company: Join a fast-growing DTC pet brand focused on health and creativity.
- Benefits: Remote-first work with monthly team meetups and a vibrant company culture.
- Why this job: Shape the future of pet advertising while making a real impact.
- Qualifications: 2+ years in paid social, strong creative mindset, and video editing skills.
- Other info: Opportunity to work with influencers and stay ahead of industry trends.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
An exciting opportunity to join a fast-growing DTC pet brand and help shape the creative strategy behind our paid social advertising. We’re looking for someone who lives at the intersection of performance marketing and creative storytelling – someone who can turn ideas into thumb-stopping ads that drive real results.
This role is not organic social media management or design – it’s about using creativity to improve paid performance across Meta, TikTok, and YouTube.
What you’ll do
- Lead creative strategy for paid social campaigns: Own the creative testing roadmap, identifying new hooks, formats, and messaging angles.
- Analyse and optimise creative performance: Break down results by format, hook, and audience to inform what we scale or pause.
- Collaborate with creators: Brief, manage, and optimise relationships with UGC creators and influencers, ensuring assets are built for conversion.
- Produce and edit content yourself: Confidently create and adapt short-form video ads using tools like CapCut.
- Bridge brand and performance: Work with the Paid Social Manager to ensure all ads are both on-brand and performance-optimised.
- Stay ahead of trends: Identify emerging formats, platform changes, and creative opportunities, ensuring Pooch & Mutt stays at the forefront of paid social.
What we’re looking for
- 2+ years hands-on paid social experience: You’ve run and optimised campaigns in Ads Manager (Meta, TikTok, YouTube).
- Creative-first mindset: You’re passionate about what makes content “convert” in ads, not just what looks good.
- UGC & influencer experience: You know how to brief, direct, and edit creator content for performance.
- Analytical ability: Comfortable interpreting performance metrics and making creative decisions based on data.
- Technical skills: Proficiency in mobile-first video editing (e.g. CapCut).
- Strong communicator: Able to translate results into clear takeaways for stakeholders.
Nice to have
- Experience in DTC/ecommerce brands.
- Familiarity with pet, lifestyle, or wellness audiences.
- Understanding of Advantage+ shopping campaigns, Spark Ads, or YouTube formats.
Why join Pooch & Mutt?
We’re not just another pet food company. We’re building a health-led brand that helps dogs live their best lives and we want your creativity to help us tell that story in the most engaging, effective way possible.
Location
Remote-first, with monthly UK-based team meetups.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Industries
- Manufacturing
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Senior Paid Social Creative Executive employer: Pooch and Mutt
Contact Detail:
Pooch and Mutt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Creative Executive
✨Tip Number 1
Get your portfolio ready! Showcase your best paid social campaigns and creative work. Make sure it highlights your ability to drive results, not just pretty visuals. We want to see how you’ve turned ideas into ads that convert!
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at events. Share your insights on paid social trends and engage in conversations. We’re all about collaboration, so don’t hesitate to reach out to creators and influencers too!
✨Tip Number 3
Prepare for the interview by knowing your metrics! Be ready to discuss how you’ve analysed and optimised campaigns in the past. We love data-driven decisions, so show us how you’ve used analytics to inform your creative strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who can help us tell our brand story. Don’t miss out on the chance to join our team!
We think you need these skills to ace Senior Paid Social Creative Executive
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine through! Use engaging language and examples that showcase your unique approach to paid social campaigns. Remember, we want to see how you can turn ideas into thumb-stopping ads!
Be Data-Driven: Don’t forget to highlight your analytical skills! Share specific examples of how you've used data to optimise campaigns in the past. We love seeing how you can bridge creativity with performance metrics to drive real results.
Tailor Your Application: Make sure to tailor your application to our job description. Mention your experience with platforms like Meta, TikTok, and YouTube, and how you've successfully collaborated with UGC creators. This shows us you understand what we're looking for!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Pooch and Mutt
✨Know Your Creative Strategy
Before the interview, brush up on your understanding of creative strategies for paid social campaigns. Be ready to discuss how you would approach owning a creative testing roadmap and what new hooks or formats you've successfully implemented in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed and optimised creative performance in previous campaigns. Bring specific examples of how you broke down results by format and audience, and how those insights led to scaling or pausing certain ads.
✨Demonstrate Your Collaboration Skills
Think of instances where you've collaborated with UGC creators or influencers. Be ready to share how you briefed them, managed relationships, and ensured that the content was built for conversion. This will show your ability to bridge brand and performance effectively.
✨Stay Ahead of Trends
Research current trends in paid social advertising, especially on platforms like Meta, TikTok, and YouTube. Be prepared to discuss any emerging formats or creative opportunities you've identified and how they could benefit the company’s campaigns.