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For Companies At a Glance
- Tasks: Manage and optimise paid search campaigns to drive performance and growth.
- Company: Join Pooch & Mutt, a leader in premium dog health food.
- Benefits: Enjoy remote work, flexible hours, health insurance, and product discounts.
- Why this job: Make a real impact on pet health while developing your PPC skills.
- Qualifications: 2+ years of PPC experience with strong analytical and communication skills.
- Other info: Collaborative team environment with opportunities for career growth.
The predicted salary is between 35000 - 38000 £ per year.
Role: Senior Paid Search Executive
Location: Remote-first – with monthly UK-based team meetups
Salary Range: £35,000-£38,000
Company Overview
Pooch & Mutt is a company with a focus on creating premium health food for dogs.
We are the mainstream alternative to all the junk ‘Big Pet Food’ out there and help dog owners make healthier choices for their pets, so they can lead happier, healthier lives.
We believe in doing the right thing for people, pets and the planet and believe that people deserve to know what they are feeding their pets and can trust us to create foods in line with how they would eat themselves. Our pet foods are made with good-quality, predominantly natural ingredients. We make health supplements, and add supplements into our foods and treats to ensure that dogs live their best life, mentally and physically.
Job Overview
We’re looking for a skilled PPC specialist to join our team. As Senior Paid Search Executive, you will own the execution of our paid search and shopping campaigns across Google Ads and Microsoft Ads, and work closely with our Paid Search Lead to drive the strategy behind these campaigns. The ideal candidate will have a solid understanding of search marketing, coupled with strong analytical skills and a desire to continually test and learn in order to make data-driven decisions that drive efficient growth.
Responsibilities
- Day-to-day campaign management: activate, monitor and optimise campaigns to drive performance. This includes campaign set-up, bid and budget management, keyword and search term reviews, ad copy and landing page testing.
- Reporting and data analysis: break down results for key stakeholders, providing clear reports that highlight trends, uncover inefficiencies and identify growth opportunities.
- Data-driven optimisation: apply best practices and leverage actionable insights from campaign data and competitor analysis to improve overall performance, and increase subscriber growth and LTV.
- Feed management and optimisation: maintain product feeds in Google Merchant Center and optimise feed attributes to enhance shopping performance.
- Continuous test and learn approach: regularly run experiments to optimise current campaigns, evaluate new features, and identify opportunities for incremental growth.
- Cross-team collaboration: align strategies and knowledge share with other teams in the business, particularly our SEO team.
- Maintain strong account relationships: regularly meet with our Google and CSS account managers, and maximise the support and value they can provide.
- Stay ahead of trends: proactively monitor industry developments, including new platform features, updates to best practices, available betas and competitor activity.
Requirements
- 2+ years hands-on PPC experience: you have a proven track record running and optimising Google Ads search and shopping campaigns, as well as practical knowledge managing feeds in Google Merchant Center.
- Strong analytical and problem-solving skills: you’re confident interpreting performance data and using insights to drive strategic decisions and continuous campaign improvement.
- Strong communication skills: you’re able to translate results into clear, actionable insights for stakeholders across the business.
- Highly organised and results-oriented: you’re comfortable working remotely, managing your time efficiently, and consistently delivering against targets in a fast-paced environment.
Bonus Skills
- Proficiency with Microsoft Ads (Bing Ads)
- Experience with PMax, YouTube and/or Demand Gen campaigns
- Confident using Google Ads Editor
- Understand different data attribution models beyond last click
- Have worked with DTC, pet or subscription brands
- Experience leveraging automation (e.g. scripts)
Benefits
- Remote first working
- Flexible working hours
- Vitality health insurance
- Discount on Pooch & Mutt products
- 20 days holiday a year + Bank Holidays (this increases 1 day per year for every year at the business, up to 5 years)
Senior Paid Search Executive employer: Pooch and Mutt
Contact Detail:
Pooch and Mutt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual meetups, and connect with fellow PPC enthusiasts. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give potential employers a clear view of what you can bring to the table, especially for a role like Senior Paid Search Executive.
✨Tip Number 3
Stay updated on trends! Follow industry blogs, join relevant forums, and keep an eye on new features in Google Ads and Microsoft Ads. This knowledge will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining Pooch & Mutt. Tailor your application to highlight how your experience aligns with our mission of creating healthier choices for pets.
We think you need these skills to ace Senior Paid Search Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Search Executive role. Highlight your PPC experience and any specific campaigns you've managed that align with what we do at Pooch & Mutt. We want to see how your skills can help us create healthier choices for pets!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for pet health and how your analytical skills can drive our paid search campaigns. Let us know why you’re excited about joining our team and how you can contribute to our mission.
Showcase Your Analytical Skills: Since this role requires strong analytical abilities, be sure to include examples of how you've used data to optimise campaigns in the past. We love data-driven decision-making, so show us how you’ve turned insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Pooch and Mutt
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads and Microsoft Ads knowledge. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This role is all about data-driven decisions, so be prepared to showcase your analytical skills with real examples.
✨Showcase Your Problem-Solving Skills
During the interview, highlight instances where you've tackled challenges in your campaigns. Whether it was optimising a poorly performing ad or managing a tight budget, share how you approached the problem and what the outcome was. This will demonstrate your ability to think critically and adapt in a fast-paced environment.
✨Communicate Clearly
Strong communication is key for this role, especially when translating complex data into actionable insights. Practice explaining your past campaign results in a straightforward manner. Use visuals if possible, as they can help convey your points more effectively and show that you can present data to stakeholders.
✨Stay Ahead of Trends
Pooch & Mutt values innovation, so make sure you're up-to-date with the latest trends in PPC and digital marketing. Research recent changes in Google Ads or new features that could benefit their campaigns. Bring these insights to the interview to show your proactive approach and genuine interest in the industry.