Pony is a London-based branding agency creating brand identities and digital experiences for ambitious technology companies around the world.
We work with some of the fastest-growing technology companies in the world, building distinctive brands and digital experiences that help them scale, stand out and lead their categories.
We're looking for a Senior Motion Designer to join our studio full-time.
Motion will be your core discipline, but we're looking for someone broader than a traditional animator. Someone who thinks in brand, story and systems, and understands that motion should never exist just to make something move.
There should be a reason behind what moves, how it moves, when it moves and what that movement communicates .
You’ll work across brand identities, brand films, websites, product UI, campaigns, social content, presentations, icons, illustrations and other brand assets.
This is a senior role in a small team. We're looking for someone who can take ownership, think independently and move things forward without needing to be micromanaged.
The role is based in London, with three days a week in our studio at Design District.
What you'll do
- Develop motion concepts, narratives and storyboards from the earliest stages of a project
- Create motion systems that give brands a distinctive personality and behaviour
- Produce brand films, launch films, reels, explainers, campaigns and social content
- Design animated typography, logo motion, transitions, graphic systems and expressive brand moments
- Create motion for websites and digital products, including UI interactions and transitions
- Work closely with brand designers, contributing ideas rather than simply animating finished designs
- Contribute beyond motion when useful, including icons, illustrations, presentations and other visual assets
- Experiment with 2D, 3D, AI and emerging tools to find new creative possibilities
- Present ideas to clients and clearly explain the thinking behind creative decisions
- Own projects from concept through to final delivery.
What matters most:
- A portfolio showing exceptional motion craft, strong visual taste and genuine range
- Strong conceptual thinking. You understand the idea before you start animating
- Excellent storytelling and storyboarding skills
- Deep understanding of timing, pacing, choreography, easing, composition and typography
- Strong brand sensibility and an understanding of how motion can express personality, meaning and emotion
- Expert knowledge of After Effects and confidence across a broader motion toolkit
- Strong graphic design fundamentals, particularly typography, layout and composition
- A strong understanding of brand, UI, illustration and digital design, and how motion should work within each of them
- High levels of ownership and self-motivation. You identify what needs doing and move it forward
- Resourcefulness. If you don't know how to make something, you figure it out
- Speed without sacrificing craft
- Excellent communication and confidence presenting ideas and responding to feedback
- Genuine curiosity around AI and emerging creative technology
Experience with tools such as Cinema 4D, Rive, Lottie, Figma and AI video tools is a plus, but we're more interested in taste, ideas, craft and how you think than ticking every software box.
This role is right for you if:
- You're not interested in motion for motion's sake
- You ask why something should move before deciding how it should move
- You care as much about the concept and story as the final animation
- Motion is your strongest discipline, but you think like a designer
- You're multidisciplinary in how you think. You understand brand, typography, UI, illustration and digital design, while keeping motion as your core craft
- You can take a loose idea and turn it into something fully formed
- You don't wait for someone to tell you what to do next
- You're comfortable owning your work and making decisions independently
- You're constantly experimenting with new tools, techniques and technologies
- You want every project to be better than the last
What we offer
- Your birthday off
- Training and development budget
- Flexible working hours and hybrid working
- A small, senior team with significant creative ownership
- The opportunity to work on ambitious international technology brands
- The freedom to experiment and help shape how motion evolves at Pony
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