Brand Strategist in London

Pony is a London-based design agency that specialises in building impactful brand identities and digital experiences for tech companies worldwide. Our reputation is built on creative excellence, sharp execution, and a deep understanding of the tech landscape. Over the past few years, we’ve partnered with 150+ companies, integrating seamlessly with their teams to deliver design that makes a difference. Every brand we create at Pony is the result of the whole team’s effort - that’s the beauty of being a boutique studio. We collaborate closely, blending ideas from strategy, design, and content to build brands that truly stand out.

We’re looking for an energetic and highly creative Brand Strategist to join us full time and help shape the next wave of brands we launch. This is a role we’re approaching person first. We believe we can teach you anything, but passion is something that has to come from within. We’re looking for someone who’s:

• Highly creative, excited by big ideas and small details alike.
• Passionate about grounding ideas in data and research, digging into markets and competitors to find whitespace and opportunities.
• Experienced with content, confident in developing brand voice, messaging frameworks, and shaping the content strategy of websites.

If you don’t tick every box below, that’s okay. Tell us why you believe you’re the right person for this role - we care just as much about your energy, perspective, and drive.

What you’ll do:

• Research & uncover opportunities: dive into markets, trends, and competitors to identify strategic gaps and inform positioning.
• Define brand foundations: craft brand positioning, tone of voice, brand personality, and messaging pillars that guide everything we create.
• Bring brands to life in words: write taglines, headlines, and core messaging - and often lead on writing key website copy to make sure the brand soul shines through.
• Shape content design: work on the flow and architecture of websites, making sure the positioning is crystal clear and compelling across every page.
• Collaborate closely: partner with designers, developers, and the broader team to ensure the brand story is consistent and powerful everywhere it appears.

What we're looking for:

• Experience: ideally 2–4 years in brand strategy, content strategy, or a hybrid role across marketing and copywriting.
• A strong content background: you’re comfortable writing, editing, and developing narratives that capture a brand’s personality.
• Curiosity & analytical thinking: you love exploring markets and backing ideas with insight, not just instinct.
• Energy & optimism: you’re proactive, collaborative, and excited by the idea of building new brands from scratch.
• A great communicator: you’re great at explaining your ideas and the thinking behind them, and you’re genuinely excited to present your work to clients and stakeholders.
• Eager to learn and experiment: you’re naturally curious, quick to explore new tools, and always looking for ways to work smarter and raise the bar.
• Experience with tech & B2B brands: familiarity with technology companies or B2B environments is a big plus.

What we offer:

• Personal budget for training and growth.
• Hybrid freedom: work 2–3 days from our office, the rest wherever you’re happiest.
• The chance to shape world-class, innovative projects alongside ridiculously talented designers and see your work celebrated across the industry.
• 25 days holiday + your birthday off (because you should never work on your birthday).
• Team trips abroad (the kind you’ll still be talking about years later).