Job Tittle: CRM Manager
Location: Belfast, Birmingham, Bristol, Chester, Edinburgh, Halifax, Leeds, London or Manchester
Job Type: Full-time
Working Pattern: Hybrid - at least 2 days per week in the office
Rate: Highly Comparative
About the Role
We're looking for an experienced CRM Manager to drive customer engagement, retention and loyalty across UK and EEA markets.
In this role, you'll design, deliver and optimise multi-channel marketing campaigns, using customer data and insights to create personalised experiences throughout the customer journey.
What We're Looking For
Proven experience in CRM, lifecycle marketing or retention marketing.
Hands-on experience delivering multi-channel campaigns.
Strong understanding of customer segmentation, automated journeys and personalisation.
Experience analysing campaign performance and customer engagement metrics.
Strong communication, stakeholder management and project management skills.
Knowledge of GDPR and UK/EEA marketing regulations.
Experience in fintech, financial services or consumer technology.
Hands-on experience with Braze, Iterable or Salesforce Marketing Cloud.
Experience with dynamic content, personalisation and scaling CRM operations.
Key Responsibilities
Plan and deliver CRM campaigns across email, SMS, push notifications and in-app messaging.
Manage customer onboarding, activation and retention journeys.
Use customer segmentation and data insights to personalise campaigns.
Analyse campaign performance and optimise results through A/B testing.
Work closely with Growth, Product and Data teams to improve customer engagement and lifetime value.
Ensure campaigns comply with GDPR and relevant communication regulations.
Why Join?
Join a pioneering, fast-changing financial services business that is shaping finance as a force for good. This is an exciting opportunity to make a real impact by improving customer experiences, driving engagement and building effective retention strategies.
You'll work c...
CRM Manager employer: Pontoon Careers
At Pontoon, we pride ourselves on being an exceptional employer that champions diversity and inclusivity in the workplace. Our dynamic work culture fosters collaboration and innovation, providing Business Analysts with the opportunity to make a meaningful impact in the Utilities sector while enjoying the flexibility of hybrid working. With a commitment to employee growth and development, we empower our team members to thrive in their roles and contribute to continuous improvement initiatives.
