Senior Digital Marketing Officer

Salary: £35,000 per annum.

Location: Remote (with frequent travel to London).

Contract: Permanent, 35 hours per week.

Benefits:

• 29 days annual leave PLUS bank holidays pro rata, with up to 5 additional days for continuous service and option to buy or sell leave.
• Gain professional qualifications and excellent training/development opportunities.
• Flexible maternity, adoption, and paternity packages.
• Pension with up to 7% employer contribution with included life assurance cover.
• Staff discounts and Blue Light Card eligibility with 15,000 national retailers discounts.

Why Action for Children?

Working here is more than a job. Everyone in the Action for Children family is passionate about protecting and supporting children. It is the sense of purpose that drives us every single day. Because we know that, when we work together, we can make a huge difference to bring lasting improvements to vulnerable children’s lives.

A Bit About The Role

It’s an exciting time to be working in Digital at Action for Children, and we are looking for a collaborative, energised and forward-thinking individual to join our ambitious team. As Senior Digital Marketing Officer, you will support the implementation of effective and innovative digital campaigns to acquire new supporters to achieve recruitment and income targets.

You’ll Help To Create Brighter Futures By:

• Planning and delivery of paid digital marketing for established campaigns.
• The effectiveness of assigned campaigns, applying digital excellence, leadership and to deliver against campaign goals.
• Running paid digital ad campaigns applying integrated paid media strategies (e.g. Google Ads and Meta Ad Manager).
• Managing a delegated campaign budget across multiple campaigns.
• Proactively working with product owners to design and run effective digital fundraising and marketing campaigns.
• Delivery of a Test and Learn structure in all aspects of digital marketing.
• Working collaboratively with media agencies, and where necessary providing professional critique and challenge.

Let’s talk about you:

• Experience in a digital fundraising or digital marketing role with responsibility for delivery, implementation, and evaluation of campaigns.
• Demonstrable expertise in PPC (e.g. Google Search and Display, Bing), Paid Social (e.g. Meta, Reddit) and proven ability directly running ads to hit targets.
• Experienced user of Google Ads, Meta Ads Manager, Google Analytics (GA4).
• Proven results in driving measurable performance outcomes, e.g. driving income, improving ROI, increasing conversion rates, reducing cost per lead, etc.
• Writing and editing highly engaging and effective advertising copy across online channels (email, website, paid ads).
• Use of Canva or equivalent to create effective campaign creatives.
• Strong analytical skills and ability to produce accurate data analysis or research to optimise and analyse campaign performance.
• Ability to manage projects independently.
• Experience working with and managing media agencies.
• Good knowledge of digital marketing techniques and enthusiasm for new tools and trends.

Please see the Job Description for the full list of accountabilities and requirements.

Diversity, equality, and inclusion:

At Action for Children, we’re dedicated to building a diverse, inclusive, and authentic workplace. We actively encourage applications from Black, Asian & Minority Ethnic, and disabled candidates as they are under-represented within Action for Children. We want to take deliberate and purposeful action to ensure equal opportunity to all groups in society and for Action for Children.

Closing Date: Wednesday 11th February 2026. Interviews will be week commencing 2nd March 2026 by MS Teams. Candidates will be sent a task prior to their interview.