At a Glance
- Tasks: Lead social and influencer strategy, mentor a dynamic team, and drive impactful campaigns.
- Company: Join Ponderosa, a creative agency that empowers brands through innovative ideas.
- Benefits: Enjoy competitive salary, flexible hybrid working, and a supportive culture.
- Other info: Collaborate across a network of specialist agencies for greater impact.
- Why this job: Shape the future of social marketing and work with ambitious brands.
- Qualifications: Senior-level experience in social marketing and proven team leadership skills.
The predicted salary is between 60000 - 75000 £ per year.
Ponderosa is a brand and communications agency that helps ambitious brands grow through powerful ideas and meaningful connections. We bring together strategy, creativity, and digital expertise to deliver work that moves audiences and drives measurable results.
As part of the Audience Collective, a group of specialist marketing agencies, we combine deep expertise in our disciplines with the shared ambition to think differently and deliver more value for clients. The collective model gives our people the opportunity to collaborate across creative, media, research, and digital performance, offering a broader perspective and greater impact.
We’re looking for a senior social leader to join us as Social & Influencer Director at Ponderosa. This is a board-level role with the scope to shape our agency, lead an ambitious team, and set the direction for how we deliver best-in-class social and influencer work. You’ll have the freedom to define the vision, drive innovation, and influence how brands show up in culture. It’s an opportunity to build something lasting — for our clients, our people, and the Audience Collective network.
What You’ll Do
- Set the vision: Define and lead the long-term strategy for social and influencer at Ponderosa, aligning creative, commercial, and cultural thinking.
- Drive strategic excellence: Build and embed a culture of strategic rigour — from content and influencer planning through to measurement and performance.
- Deliver impact: Lead strategy and creative direction for major clients, acting as senior counsel and ensuring our work moves audiences and drives measurable results.
- Lead new business: Partner with the Group Growth Director on pitches and showcase our social and influencer expertise to win new opportunities.
- Grow the function: Own the P&L, develop new revenue streams, and strengthen client relationships.
- Lead the team: Mentor, inspire, and develop a 10-strong team, building future leaders and creating a supportive, high-performance culture.
- Champion integration: Embed social and influencer thinking across creative, media, PR, and comms.
- Protect brands: Ensure governance, compliance, and brand safety across all activity.
About You
- Senior-level agency experience across social and influencer marketing — covering paid, organic, and creator-led campaigns.
- Proven success in scaling teams and delivering revenue growth (£1m+).
- Experienced in strategic development within client accounts and new business environments.
- A natural client partner — confident, commercial, and trusted by senior stakeholders for your strategic and creative counsel.
- A collaborative leader who thrives in a fast-paced, ambitious environment.
- Comfortable with budgets, forecasting, and P&L ownership.
- Track record of leading teams of 10+ with a people-first approach.
- A trusted voice at board and C-suite level.
Why Join Us
- Influence at board level: Shape the future of the agency and our social and influencer capability.
- Ambitious clients: Work with leading brands across multiple sectors.
- Collaborative culture: We’re values-led, people-first, and proud of our supportive culture.
- Be part of something bigger: Collaborate across the Audience Collective network to share insight and innovation.
- Flexibility: Hybrid working, typically Tuesday to Thursday in our Leeds office.
- Benefits: Competitive holiday allowance, 9-day fortnight option, wellbeing initiatives, and regular learning opportunities.
Director of Social & Influencer in Bradford employer: Ponderosa Agency
Ponderosa is an exceptional employer that fosters a collaborative and innovative work culture, allowing you to influence the agency's direction at a board level while working with ambitious clients across various sectors. With a strong focus on employee growth, you will have the opportunity to mentor a talented team and benefit from flexible hybrid working arrangements in Leeds, alongside competitive benefits and a commitment to wellbeing and continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Social & Influencer in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ponderosa Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ponderosa Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ponderosa Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ponderosa Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Social & Influencer in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ponderosa Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ponderosa Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ponderosa Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ponderosa Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ponderosa Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ponderosa Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
