At a Glance
- Tasks: Support B2B marketing activities, create engaging content, and optimise campaigns.
- Company: Join a dynamic team at Polytec in Saffron Walden.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Exciting role with potential for creativity and career advancement.
- Why this job: Make an impact on brand awareness and business growth with innovative marketing strategies.
- Qualifications: CIM qualification or equivalent, plus experience in digital marketing.
The predicted salary is between 30000 - 35000 £ per year.
Location: Saffron Walden (CB10)
Type: Permanent
Hours: 9am - 5:30pm (Monday to Friday)
Hybrid working potential but 3 days to be in the office
Salary: up to £35,000 depending on experience
Polytec are looking for a Marketing Executive to support the delivery of integrated B2B marketing activities that drive brand awareness, lead generation and business growth. Working closely with the marketing and sales teams, you'll create engaging content, manage digital channels and optimise campaigns using data and marketing technology.
Responsibilities:
- Assist with the planning, delivery and optimisation of integrated marketing campaigns to support business objectives
- Monitor campaign performance, analyse results and recommend improvements using CRM and analytics platforms
- Create and maintain SEO-optimised landing pages and website content using content management systems
- Build and maintain marketing contact databases through research, events, gated content and prospecting activities
- Conduct market and audience research to improve targeting and messaging
- Produce engaging content for websites, email marketing, social media, case studies, presentations and sales materials
- Maintain company websites, ensuring content is up to date, optimised for search engines and aligned with brand guidelines
- Coordinate with designers and external web partners to support website maintenance and digital marketing initiatives
- Create, schedule and optimise social media content, using analytics to improve engagement and reach
- Plan, build and manage email marketing campaigns, including automation, reporting and performance analysis
Requirements:
- CIM qualification (completed or working towards) or equivalent marketing qualification
- Experience in digital marketing within a B2B environment
- Demonstrable experience delivering successful lead generation campaigns
- Understanding of SEO principles and digital content optimisation
- Experience using website content management systems and email marketing platforms
- Strong copywriting and content creation skills across multiple digital channels
- Experience using digital analytics tools (such as GA4) to measure campaign performance
- Knowledge of social media management tools and content scheduling platforms
- Basic HTML knowledge
- Strong organisational skills with excellent attention to detail
- Ability to manage multiple projects and meet deadlines
- Proactive, adaptable and eager to identify opportunities for continuous improvement
Desirable:
- Experience with CRM and marketing automation platforms
- Familiarity with WordPress or similar CMS platforms
- Knowledge of PPC/paid search advertising
- Experience with SEO research and planning tools
- Understanding of AI-powered marketing tools and content optimisation
- Experience managing video content and online publishing platforms
Please contact us as soon as possible for more details or apply below.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Great Chesterford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Polytec Personnel Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Polytec Personnel Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Polytec Personnel Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Polytec Personnel Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Great Chesterford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Polytec Personnel Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Polytec Personnel Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Polytec Personnel Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Polytec Personnel Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Polytec Personnel Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Polytec Personnel Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
