At a Glance
- Tasks: Manage and optimise the company website to enhance user experience and drive lead generation.
- Company: Join Polypipe, a leader in sustainable infrastructure solutions with a vibrant culture.
- Benefits: Enjoy 25 days holiday, matched pension contributions, and various health initiatives.
- Other info: Remote role with occasional travel; excellent career growth opportunities await.
- Why this job: Be at the forefront of digital marketing while making a positive impact on sustainability.
- Qualifications: Experience with CMS, SEO, and analytics; strong attention to detail required.
The predicted salary is between 30000 - 40000 £ per year.
Polypipe Civils and Green Urbanisation, part of the Genuit Group, are a leading manufacturer for civils and infrastructure projects, with the industry’s widest range of engineered storm water & sewer management systems, Network and Green asset Solutions; we also provide expert installation services through our dedicated Keytec Installation Services brand.
People are at the forefront of everything we do, we have a unique culture where you can be yourself, contribute your ideas to make continuous improvements and take pride in achieving results to support the overall success of our growing business. We recognise the value of investing in our people through comprehensive training and personal development courses.
Role Overview
The Digital Marketing Executive is responsible for the day-to-day management, performance and continuous development of the Polypipe Civils & Green Urbanisation website, ensuring it delivers an engaging user experience, supports lead generation and reflects the company's brand and commercial objectives. The role owns all aspects of website optimisation, including content management, search visibility, conversion rate optimisation, technical development and digital compliance. Working collaboratively with internal stakeholders and external partners, the role uses data and insight to continuously improve website performance and maximise its effectiveness as the company's primary digital marketing asset.
This is a part time position, working 20 hours per week. This is a remote role however occasional travel to our sites in Loughborough and Horncastle will be required.
Key Responsibilities
- Manage and maintain the company website through Optimizely CMS, ensuring content is accurate, up to date and delivers an excellent user experience.
- Analyse website performance and user behaviour to identify and implement conversion rate optimisation (CRO) initiatives that improve user experience and drive qualified lead generation.
- Manage the delivery of website enhancements and new functionality, working with internal teams and external development partners.
- Lead the development of customer-facing digital tools, including calculators and configurators, to improve engagement and support lead generation.
- Optimise search visibility through SEO, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
- Manage web analytics, reverse IP tracking and performance reporting to provide insights and drive continuous improvement.
- Oversee cookie management and ensure compliance with digital governance, privacy and data protection requirements.
- Monitor digital trends, emerging technologies and best practice to continually enhance website performance, visibility and commercial impact.
- Work closely with marketing, product and sales teams to support business objectives.
- Collaborate with external website agencies and wider Genuit Group marketing teams to maximise website effectiveness.
Skills and Experience
- Previous experience working with a DXP-level CMS.
- Previous experience with SEO.
- Previous experience initiating CRO activity based on analytics and insights.
- Good IT skills, including proficiency in Microsoft Office packages such as Outlook and PowerPoint.
- Good knowledge of GA4 (Google Analytics 4).
- Excellent attention to detail.
- Ability to manage own workload and reprioritise tasks effectively.
- Must hold a valid UK Driving Licence.
Benefits
- Entitled to 25 days holiday (pro rata)
- Pension contribution matched up to 8%
- Save as you earn Genuit Sharesave scheme
- Life assurance
- Enhanced maternity and paternity pay
- Various health and wellbeing initiatives
- Staff discount on all Genuit Group products
Here at the Genuit Group we recognise and develop the contribution our people make to the Group’s success and are committed to attracting talent from the widest pool. We have a role to play in making the built environment more sustainable, building a low carbon business ourselves as well as delivering sustainable solutions at scale.
At Polypipe we recognise the contribution our people make to our success and are committed to attracting talent from a wide and diverse pool. Our people are the heart and soul of our business, and we know that they are the key to ensuring our long-term sustainability, enabling us to be flexible and responsive to the needs of our customers and the wider construction industry, and we offer rewarding career opportunities to individuals who share our values and are passionate about making a positive impact.
And that is why we are passionate about developing a culture of trust and innovation, one that values and celebrates the contributions of each and every team member. It is our people who will ensure that our success is sustainable, supporting each other and being flexible and responsive to the demands of our customers and the marketplace.
Website Lead employer: Polypipe Group
Polypipe Group is an excellent employer that prioritises operational excellence and continuous improvement, making it an ideal workplace for those passionate about engineering leadership. Located in Manthorpe, employees benefit from a collaborative work culture that encourages innovation and professional growth, alongside opportunities to lead impactful CAPEX projects. Join us to be part of a forward-thinking team dedicated to shaping the future of engineering.
StudySmarter Expert Advice🤫
We think this is how you could land Website Lead
✨Get Involved in Online Communities
Dive into online forums and communities centred around digital learning and education, like EdTech chats on Twitter or groups on LinkedIn. Engaging in discussions and sharing your insights can help build your visibility and credibility in the sector.
✨Attend EdTech Meetups and Workshops
Look for local meetups or workshops focused on digital education trends. Not only do they enable us to learn about the latest in the field, but they’re also great networking opportunities to meet potential employers like Polypipe Group or other educators who might know about upcoming part-time roles.
✨Leverage Your University’s Resources
If you’re currently studying, make sure to tap into your university's career services. They often have connections with local businesses in the education space, plus they can help us uncover part-time job openings that aren't widely advertised.
✨Showcase Your Skills through Projects
Create a portfolio showcasing any relevant projects or experiences in digital learning. Whether it's designing a learning module or contributing to an e-learning platform, having tangible examples will catch the eye of hiring managers at Polypipe Group.
We think you need these skills to ace Website Lead
Some tips for your application 🫡
Highlight Your Experience in Digital Learning:When applying for a role in digital learning like the Website Lead at Polypipe Group, make sure to showcase any prior experience you have in creating or managing online learning materials. We want to see how you've made an impact in previous roles, so don’t shy away from providing specific examples or projects you’ve worked on.
Showcase Relevant Skills and Tools:Mention any specific platforms or tools you’ve used in the digital learning space. For instance, if you're familiar with LMS (Learning Management Systems) or any authoring tools, include these in your CV. This demonstrates you’re not only passionate but also ready to hit the ground running at Polypipe Group.
Express Your Passion for Education:In your cover letter, we really want to feel your enthusiasm for digital learning. Talk about your motivations for joining Polypipe Group and how you hope to contribute to shaping the future of education. This is a part-time role, so highlighting your commitment and drive will go a long way!
Tailor Your CV to Stand Out:Adapt your CV specifically for the Website Lead role by aligning your experiences and skills directly with the job description. Use strong action verbs and bullet points, focusing on your contributions in previous roles. We appreciate a clear, concise format that makes it easy for us at Polypipe Group to see why you’re a perfect fit.
How to prepare for a job interview at Polypipe Group
✨Showcase Your Digital Savvy
In the digital learning and education space, being tech-savvy is crucial. Make sure to highlight any experience you have with e-learning platforms, learning management systems, or educational software during your interview. Think about specific examples of how you’ve used these tools to enhance learning experiences – this will show Polypipe Group you’re already familiar with the landscape!
✨Prepare to Discuss Educational Theories
Expect questions related to educational methodologies or theories that underpin digital learning. Brush up on concepts like constructivism or blended learning and be ready to discuss how these can apply to real-world scenarios. The interviewers at Polypipe Group will appreciate your understanding of the educational principles that drive effective learning.
✨Flexibility & Adaptability are Key
As this is a part-time role, demonstrate how you can manage your time effectively and adapt to the dynamic demands of the position. Share examples from past experiences where you successfully balanced multiple tasks while contributing to team projects. This will reassure Polypipe Group that you’re not just a candidate but a reliable team member who can juggle responsibilities.
✨Portfolio and Samples Matter
Even for a part-time gig, having a portfolio of your work can really set you apart. If you've designed any e-learning modules, created educational content, or implemented any successful teaching strategies, make sure you can present those. Being ready with tangible examples from your past work will help you make a stronger case to Polypipe Group about what you bring to the table.
