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For Companies At a Glance
- Tasks: Lead a dynamic team to drive sales and deliver exceptional customer experiences.
- Company: Join the prestigious Cassina brand at POLTRONA FRAU SPA in London.
- Benefits: Competitive salary, career growth, and a vibrant work environment.
- Why this job: Be a key player in the luxury design market and shape customer experiences.
- Qualifications: 5+ years in luxury retail with strong leadership and communication skills.
- Other info: Opportunity to work in a creative, high-performance culture with flexible hours.
The predicted salary is between 36000 - 60000 £ per year.
The London Store Manager is responsible for the commercial performance, brand representation, and operational leadership of Cassina Brompton Road store. This role has full accountability for the retail, sales channels, supporting end-clients, A&D and Wholesale clients. Leading a team to deliver exceptional customer experiences while driving sustainable revenue growth across private clients, design professionals, and business partners. It is important to note this is a hands-on sales management role. Reporting to the Cassina London Sales Director, the role combines hands-on client engagement, strategic sales leadership, and brand guardianship within the UK’s most influential luxury design market.
Key Responsibilities
- Leadership & Commercial Performance: Own and deliver sales targets and KPIs. Develop integrated sales strategies across retail, A&D, and wholesale channels. Monitor revenue by channel, conversion rates, AOV, and pipeline health. Produce regular sales forecasts and performance reports.
- Retail & End-Customer Experience: Ensure world-class, design-led customer experience. Personally manage VIP and high-value private clients. Embed consultative, lifestyle-led selling across the team. Resolve escalated customer issues with discretion and professionalism.
- A&D (Architects & Designers) Business Development: Support the development of Cassina’s A&D network across London and the UK. Build and manage relationships with architects, interior designers, and developers. Support specifications, tenders, quotes, and project delivery timelines. Represent the brand at design events and industry networking opportunities.
- Wholesale & B2B Channel Management: Develop and manage relationships with wholesale and contract partners. Oversee pricing, commercial terms, and margin integrity. Support partners with training and product knowledge. Ensure consistent brand representation in third-party environments.
- Team Leadership & Development: Lead, coach, and develop the sales teams. Drive clear individual and team objectives. Foster a high-performance, service-led culture. Support recruitment, onboarding, training, and succession planning. Manage rotas and staffing coverage.
- Brand Stewardship & Store Excellence: Act as guardian of Cassina’s brand DNA. Maintain exceptional visual merchandising and presentation standards. Collaborate with Corporate Retail Marketing on launches, events, and activations. Ensure consistency of tone, behaviour, and brand representation.
- Operations, Governance & Reporting: Oversee order processing, CRM accuracy, and after-sales coordination. Ensure compliance with Cassina operational standards. Act as senior escalation point for operational and customer-service issues.
Experience & Qualifications:
- Degree in Interior Design, Architecture, Business, or related discipline preferred.
- Minimum 5+ years’ experience in luxury furniture or high-end design retail.
- Proven experience across retail, A&D, and complex sales environments.
- Experience managing wholesale or contract business highly advantageous.
Skills & Attributes:
- Strong commercial and strategic mindset.
- Confident, collaborative, and hands-on leadership style.
- Highly credible with architects, designers, and sophisticated private clients.
- Excellent communicator and storyteller with passion for design.
- Calm, solutions-focused, and resilient under pressure.
- Fluent English essential; additional languages advantageous.
Work Locations: Cassina Flagship Store, London. Some weekend work is expected.
Cassina is an equal opportunity employer. Interested candidates can send their CV with authorization for EU 2016/679 (GDPR). Referrals increase your chances of interviewing at POLTRONA FRAU SPA by 2x.
Cassina London Store Manager employer: Poltrona Frau Spa
Contact Detail:
Poltrona Frau Spa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cassina London Store Manager
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive deep into Cassina's history, values, and product range. This will not only impress the interviewers but also help you connect your experience with their brand ethos.
✨Tip Number 2
Showcase your leadership skills! Prepare examples of how you've successfully led teams in the past, especially in high-pressure environments. Highlight your ability to drive sales and create exceptional customer experiences.
✨Tip Number 3
Network like a pro! Attend design events or industry meet-ups to connect with architects and designers. Building relationships can give you an edge and show your commitment to the A&D community.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at Cassina. Don’t forget to follow up after applying to express your enthusiasm!
We think you need these skills to ace Cassina London Store Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Cassina London Store Manager role. Highlight your leadership experience, sales achievements, and any relevant work in luxury design or retail.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about design and how your background makes you the perfect fit for this hands-on role. Don’t forget to mention your approach to customer experience!
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you exceed sales targets? Lead a successful team? We want to see numbers and results that demonstrate your impact in previous positions.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach your CV and cover letter seamlessly!
How to prepare for a job interview at Poltrona Frau Spa
✨Know Your Numbers
Before the interview, brush up on your sales metrics and KPIs. Be ready to discuss how you've met or exceeded targets in previous roles, especially in luxury retail. This shows you understand the commercial performance aspect of the job.
✨Showcase Your Leadership Style
Prepare examples that highlight your hands-on leadership approach. Discuss how you've developed teams and fostered a high-performance culture. This is crucial for a role that requires managing and coaching sales teams.
✨Understand the Brand
Dive deep into Cassina's brand DNA and values. Be prepared to articulate how you would represent the brand and maintain its integrity in-store. This will demonstrate your commitment to brand stewardship and customer experience.
✨Network Like a Pro
Since building relationships with architects and designers is key, think of ways you've successfully networked in the past. Share specific instances where you've developed partnerships or managed client relationships effectively.
