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- Tasks: Lead a dynamic team to drive sales and deliver exceptional customer experiences in luxury design.
- Company: Join Cassina, a leader in luxury furniture with a strong brand presence.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work environment.
- Why this job: Be at the forefront of luxury design and make a real impact in a prestigious market.
- Qualifications: 5+ years in luxury retail, strong leadership skills, and a passion for design.
- Other info: Hands-on role with opportunities for networking and professional development.
The predicted salary is between 36000 - 60000 £ per year.
The London Store Manager is responsible for the commercial performance, brand representation, and operational leadership of Cassina Brompton Road store. This role has full accountability for the retail, sales channels, supporting end-clients, A&D and Wholesale clients. Leading a team to deliver exceptional customer experiences while driving sustainable revenue growth across private clients, design professionals, and business partners. It is important to note this is a hands-on sales management role. Reporting to the Cassina London Sales Director, the role combines hands-on client engagement, strategic sales leadership, and brand guardianship within the UK’s most influential luxury design market.
Key Responsibilities
- Leadership & Commercial Performance: Own and deliver sales targets and KPIs. Develop integrated sales strategies across retail, A&D, and wholesale channels. Monitor revenue by channel, conversion rates, AOV, and pipeline health. Produce regular sales forecasts and performance reports.
- Retail & End-Customer Experience: Ensure world-class, design-led customer experience. Personally manage VIP and high-value private clients. Embed consultative, lifestyle-led selling across the team. Resolve escalated customer issues with discretion and professionalism.
- A&D (Architects & Designers) Business Development: Support the development of Cassina’s A&D network across London and the UK. Build and manage relationships with architects, interior designers, and developers. Support specifications, tenders, quotes, and project delivery timelines. Represent the brand at design events and industry networking opportunities.
- Wholesale & B2B Channel Management: Develop and manage relationships with wholesale and contract partners. Oversee pricing, commercial terms, and margin integrity. Support partners with training and product knowledge. Ensure consistent brand representation in third-party environments.
- Team Leadership & Development: Lead, coach, and develop the sales teams. Drive clear individual and team objectives. Foster a high-performance, service-led culture. Support recruitment, onboarding, training, and succession planning. Manage rotas and staffing coverage.
- Brand Stewardship & Store Excellence: Act as guardian of Cassina’s brand DNA. Maintain exceptional visual merchandising and presentation standards. Collaborate with Corporate Retail Marketing on launches, events, and activations. Ensure consistency of tone, behaviour, and brand representation.
- Operations, Governance & Reporting: Oversee order processing, CRM accuracy, and after-sales coordination. Ensure compliance with Cassina operational standards. Act as senior escalation point for operational and customer-service issues.
Experience & Qualifications:
- Degree in Interior Design, Architecture, Business, or related discipline preferred.
- Minimum 5+ years’ experience in luxury furniture or high-end design retail.
- Proven experience across retail, A&D, and complex sales environments.
- Experience managing wholesale or contract business highly advantageous.
Skills & Attributes:
- Strong commercial and strategic mindset.
- Confident, collaborative, and hands-on leadership style.
- Highly credible with architects, designers, and sophisticated private clients.
- Excellent communicator and storyteller with passion for design.
- Calm, solutions-focused, and resilient under pressure.
- Fluent English essential; additional languages advantageous.
Work Locations: Cassina Flagship Store, London. Some weekend work is expected.
Cassina is an equal opportunity employer. Interested candidates can send their CV with authorization for EU 2016/679 (GDPR). Referrals increase your chances of interviewing at POLTRONA FRAU SPA by 2x.
Cassina London Store Manager employer: Poltrona Frau Spa
Contact Detail:
Poltrona Frau Spa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cassina London Store Manager
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive deep into Cassina's history, values, and product range. This will not only impress the interviewers but also help you connect your experience with their brand ethos.
✨Tip Number 2
Show off your leadership skills! Prepare examples of how you've successfully led teams in the past, especially in high-pressure environments. We want to see how you can inspire and develop a team to deliver exceptional customer experiences.
✨Tip Number 3
Network like a pro! Attend design events or industry meet-ups to connect with architects and designers. Building relationships in the A&D community can give you an edge and show your commitment to the role.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your enthusiasm for the role. It’s a great way to keep yourself top of mind and show that you’re genuinely interested in joining the Cassina team.
We think you need these skills to ace Cassina London Store Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Cassina London Store Manager role. Highlight your leadership experience, sales achievements, and any relevant work in luxury design or retail.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about design and how your background makes you the perfect fit for leading our team at Cassina. Be sure to mention specific examples of your past successes.
Showcase Your Customer Experience Skills: Since this role is all about delivering exceptional customer experiences, make sure to include examples of how you've managed VIP clients or resolved customer issues in the past. We want to see your hands-on approach!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Poltrona Frau Spa
✨Know Your Numbers
Before the interview, make sure you’re familiar with key performance indicators relevant to retail management. Be ready to discuss how you've met or exceeded sales targets in previous roles, and think about specific examples that demonstrate your ability to drive revenue growth.
✨Showcase Your Leadership Style
This role requires a hands-on leadership approach, so be prepared to share your experiences in leading teams. Think of instances where you’ve coached team members to success or resolved conflicts effectively. Highlight your collaborative nature and how you foster a high-performance culture.
✨Understand the Brand
Research Cassina’s brand DNA and their position in the luxury design market. Be ready to discuss how you would represent the brand and maintain its standards. Show your passion for design and how it aligns with the company’s values during the conversation.
✨Prepare for Client Scenarios
Since managing VIP clients is crucial, prepare for questions about handling high-value customer interactions. Think of examples where you’ve provided exceptional service or resolved escalated issues. This will demonstrate your ability to deliver a world-class customer experience.
