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For Companies At a Glance
- Tasks: Transform the online customer journey and manage website visibility.
- Company: Join a well-established, family-run retailer in Ipswich.
- Benefits: Enjoy a collaborative work environment with opportunities for creativity.
- Why this job: Make a real impact on customer experiences and grow your marketing skills.
- Qualifications: Marketing experience and relevant qualifications are essential; e-commerce knowledge is a plus.
- Other info: Flexible adjustments available for applicants; we value diversity and inclusion.
The predicted salary is between 28800 - 48000 £ per year.
The Role: We are really excited to be working with a retailer in the Ipswich area on this exciting opportunity to join a well-established, family-run business, where you’ll work closely with the Marketing General Manager and E-commerce team to transform the online customer journey. You’ll be responsible for maximising the visibility of the CMS website, collaborating with SEO and PPC agencies, and ensuring seamless customer experiences across our retail and rental platforms.
Your Day-to-Day Duties Include:
- Manage the customer journey by collaborating with the E-commerce and development teams.
- Carry out A/B testing and consumer insights to identify what works best.
- Ensure the retail and rental websites reflect the company brand and offerings.
- Work closely with both the SEO and PPC agencies and implement onsite changes to the CMS for maximum visibility and optimisation.
- Collaborate with the E-commerce team to develop and grow key affiliate partnerships.
What We’re Looking For: We’re seeking someone with marketing experience and a relevant qualification. Ideally, you’ll have experience in e-commerce or retail and have worked with SEO and PPC agencies to maximise online opportunities. You should be proficient with content management systems, able to make suggested changes for optimal website performance. You’ll also have a talent for crafting compelling copy and well-thought-out landing pages to engage customers. We’re looking for a self-starter with enthusiasm, creativity, and a problem-solving mindset. The ideal candidate will also have strong attention to detail, a creative and analytical approach to tasks, and excellent written communication skills in English.
Digital Marketing Executive employer: Polkadotfrog
Contact Detail:
Polkadotfrog Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in e-commerce. Understanding current strategies in SEO and PPC will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience with CMS platforms. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved customer journeys or website performance in previous roles. Being able to share measurable results will demonstrate your capability and impact.
✨Tip Number 4
Showcase your creativity by preparing a mock-up of a landing page or a brief marketing strategy tailored to the company’s brand. This proactive approach can set you apart from other candidates and highlight your enthusiasm for the position.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in e-commerce and working with SEO and PPC agencies. Use specific examples to demonstrate your skills in managing customer journeys and optimising websites.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention your understanding of the digital marketing landscape and how your skills can contribute to transforming the online customer journey.
Showcase Your Copywriting Skills: Since the role requires crafting compelling copy, include samples of your writing or describe past projects where you successfully engaged customers through effective content.
Highlight Your Analytical Skills: Discuss your experience with A/B testing and using consumer insights to drive decisions. Provide examples of how you've used data to improve website performance and customer engagement.
How to prepare for a job interview at Polkadotfrog
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles and how they relate to the responsibilities of a Digital Marketing Executive. Highlight specific campaigns you've worked on, especially those involving e-commerce or retail.
✨Demonstrate Your Knowledge of SEO and PPC
Since the role involves collaboration with SEO and PPC agencies, brush up on your knowledge of these areas. Be ready to explain how you've successfully implemented strategies in the past and how you can contribute to maximising online visibility.
✨Prepare for A/B Testing Discussions
Understand the principles of A/B testing and be ready to share examples of tests you've conducted. Discuss what insights you gained and how they influenced your marketing decisions, as this is a key part of the role.
✨Craft Compelling Copy
As the role requires strong written communication skills, prepare to showcase your copywriting abilities. Bring examples of landing pages or content you've created that effectively engage customers and reflect brand messaging.
