Digital Optimisation Manager

Are you ready to transform the insurance industry?

Policy Expert is a forward-thinking business that loves to get things done. Leveraging proprietary technology and smart data, we offer reliable products and a wow customer experience.

Having achieved rapid growth since being founded in 2011, we’ve won over 1.5 million customers in Home, Motor and Pet insurance and have been ranked the UK’s No.1-rated home insurer by Review Centre since 2013.

• Own our optimisation programme across all our brands, products and tiers. You’ll set the roadmap and prioritise the biggest opportunities to improve customer and commercial outcomes.
• Keep value versus volume at the heart of every decision. You’ll judge ideas and test results on what they’re worth to us, not just how many more sales they bring.
• Keep improving customer journeys, using performance data and customer insight to find and remove friction.
• Turn opportunities into clear hypotheses and run experiments from start to finish in Optimizely. That covers test design, success measures, execution, analysis and recommendations.
• Balance quick wins with bigger ideas that could change performance, and turn successful tests into improvements we can roll out at scale.
• Use ContentSquare to understand how customers behave, from setting up mapping through to reporting.
• Use GA4 and BigQuery to measure results and spot trends, and help shape the tagging we need to track performance properly.
• Use tools like Claude to speed up analysis, generate ideas and make reporting quicker.
• Work closely with teams across the business to agree priorities, get tests live and share what we learn.
• Explain results and recommendations clearly to stakeholders at every level, and help build a strong test-and-learn culture.
• Be our go-to expert on optimisation and experimentation.

Who are you:

• You’re an experienced optimisation specialist, ready to take the next step into running the programme.
• Hands-on experience of Optimizely (essential).
• Experience of ContentSquare, from mapping set-up to reporting, is preferable.
• Experience of GA4 is preferable. Tagging experience would be an advantage.
• An excellent understanding of value versus volume, and how to balance them when prioritising work and judging tests.
• Financial services experience is preferable.
• A subject matter expert who can explain experimentation in plain terms to non-specialists.
• A self-starter who works autonomously. You’ll own your programme and keep it moving without needing to be directed.
• Comfortable working across multiple products, tiers and brands, and keeping priorities straight between them.
• Collaborative and confident working with lots of different teams.

This role will be based in our London office in a 50/50 Hybrid mode.

• We match your pension contributions up to 7%
• Learning budget of £1,000 a year + Study leave (with encouragement to use it)
• Enhanced maternity & paternity
• Travel season ticket loan
• Access to a wide selection of London O2 events and use of a Private Lounge

What We Stand for and Next Steps

“We pride ourselves on being an equal opportunity employer. We treat all applications equally and recruit based solely on an individual’s skills, knowledge, and experience. The quality and growing diversity of our team is a testament to this commitment”

At Policy Expert, we are committed to fostering an inclusive and supportive environment for all candidates. If you require any reasonable adjustments during the interview process to accommodate your needs, please do not hesitate to let us know. We are dedicated to ensuring every candidate has an equal opportunity to succeed and will work with you to provide the necessary support.

UK DE&I

At Policy Expert, we are committed to creating an inclusive workplace where everyone is treated fairly, respected and able to be themselves.

To help us understand and monitor the diversity of applicants throughout our recruitment process, we invite candidates to provide some voluntary diversity and inclusion information through the questions below.

Providing this information is entirely optional. You do not have to answer any of the questions, and choosing not to provide this information will not affect your application or your prospects of employment in any way.

The information you provide will be used only for equality, diversity and inclusion monitoring of our recruitment process, including helping us understand representation and identify areas where improvements may be needed. It will not be used to assess your suitability for a role, make recruitment decisions, or for any other purpose.

Access to this information will be restricted to those who need it for diversity monitoring and reporting purposes, and recruitment decision-makers will not use it when assessing your application.